Effective Date: 15.04.2025
Last Updated: 15.04.2025

Ensuring Fair Pricing, Consumer Protection, and Marketplace Compliance

At GetTarget, we are committed to upholding fair, transparent, and ethical e-commerce practices while helping businesses optimise their online sales. Our AI-powered solutions are designed to support sellers in complying with marketplace policies, consumer protection laws, and fair pricing regulations, ensuring sustainable business growth and maintaining marketplace integrity.

• This Responsible E-Commerce Practices Policy outlines the principles and commitments that govern the use of GetTarget’s services by sellers across Amazon, eBay, Etsy, and other global e-commerce platforms, ensuring compliance with:
• Fair Pricing & Competition Laws – Ensuring transparent, lawful, and competitive pricing strategies.
• Consumer Protection & Regulatory Compliance – Adhering to EU, UK, and US consumer protection laws.
• Marketplace Standards & Seller Conduct – Following policies set by Amazon, eBay, and other marketplaces.

This policy applies to all sellers using GetTarget’s services and governs the use of AI-driven e-commerce tools in accordance with best practices.

Summary of Key Commitments

• Compliance with Amazon, eBay, and Shopify fair pricing policies.
• Adherence to EU, UK, and US consumer protection laws.
  
• Ethical AI-powered pricing and marketing practices.
• Prevention of misleading product listings and advertising claims.
• AI-driven compliance support with marketplace regulations.
• Sellers remain responsible for ensuring ethical business conduct.

1. Fair Pricing & Competition Laws

1.1 Compliance with Fair Pricing Policies

AI-driven pricing should enhance competitiveness while remaining fair and lawful. GetTarget ensures that all AI-powered pricing strategies comply with fair pricing regulations, preventing price gouging, artificial inflation, or deceptive pricing practices. Sellers using GetTarget’s pricing tools must comply with:

• Amazon’s Fair Pricing Policy – Prohibiting excessive price increases, misleading discounts, and unfair price manipulations.
• eBay’s Pricing Policy – Ensuring reasonable pricing and preventing price exploitation in crisis situations.
• Competition Laws (UK, EU, US, etc.) – Avoiding anti-competitive behaviour such as price fixing, resale price maintenance, or predatory pricing.

1.2 AI-Optimised Dynamic Pricing with Ethical Safeguards

GetTarget’s AI-powered pricing tools adjust prices based on market trends, demand fluctuations, and competitor analysis while maintaining ethical safeguards. Ethical AI pricing promotes transparency, trust, and long-term business success.
Sellers must ensure that:

• AI-driven pricing does not unfairly disadvantage consumers or violate marketplace policies.
• Discount strategies and promotions comply with platform-specific guidelines on comparative pricing (e.g., Amazon’s strike-through pricing rules).
• Dynamic pricing is used responsibly during peak demand periods (e.g., holidays, crisis situations).

2. Consumer Protection & Regulatory Compliance

2.1 Compliance with Consumer Protection Laws

Sellers using GetTarget’s services must comply with consumer rights laws, including:

• EU Consumer Rights Directive (CRD) – Ensuring clear product descriptions, refund rights, and transparent pricing.
• UK Consumer Protection Regulations – Avoiding misleading product claims and deceptive advertising.
• US Consumer Protection Laws (FTC Act, CCPA) – Prohibiting unfair trade practices and ensuring transparent refund policies.

AI-powered product listings and ad campaigns must accurately reflect product availability, pricing, and features. False advertising, deceptive discounts, or hidden fees are strictly prohibited.

2.2 Honest & Transparent Marketing Practices

Trust in e-commerce depends on transparent marketing and honest business practices. GetTarget’s AI-powered marketing tools help sellers create effective and compliant ad campaigns while following platform regulations.
Sellers must:

• Avoid exaggerated claims that mislead consumers.
• Clearly disclose pricing, shipping costs, and return policies.
• Ensure all AI-generated content adheres to truth-in-advertising laws.

2.3 Ethical Use of AI-Powered Recommendations

AI should enhance the shopping experience while maintaining fairness and accuracy. AI-driven product recommendations must be based on relevant search intent, product suitability, and customer interest, not on deceptive sales tactics.
Sellers must:

• Avoid using AI to manipulate consumer decisions unfairly.
• Ensure AI-powered upselling and cross-selling respect consumer preferences.
• Monitor AI-driven content for compliance with advertising standards.

3. Marketplace Standards & Seller Conduct

3.1 Compliance with Marketplace Policies

Sellers using GetTarget’s services must adhere to the policies of their respective e-commerce platforms, including:

• Maintaining fair competition, truthful listings, and high-quality customer service.
• Ensuring accurate product descriptions, reliable shipping, and responsive communication.
• Compliance with ethical business practices and consumer-friendly refund policies.

Violations of marketplace policies may result in penalties, suspensions, or account closures.

3.2 Ethical Product Listings & Category Compliance

AI-powered product listing optimisations must align with marketplace category guidelines and prohibited items policies.
Sellers must:

• Use accurate product descriptions, images, and specifications. Misleading listings harm consumer trust and can lead to account penalties.
• Avoid misclassifying products to gain visibility.
• Ensure compliance with restricted or regulated product categories (e.g., electronics, health & safety items).

4. AI Governance & Compliance Monitoring

4.1 AI-Driven Compliance Checks

GetTarget integrates automated compliance checks to help sellers:

• Detect potential policy violations in product listings.
• Monitor price changes to prevent fair pricing breaches.
• Adjust marketing campaigns to align with marketplace advertising guidelines.

AI enhances compliance, but sellers must actively monitor and verify accuracy.

4.2 Accountability & Client (Seller) Responsibility

While GetTarget’s AI tools provide optimisation, clients (sellers) remain fully responsible for:

• Ensuring compliance with marketplace regulations and consumer protection laws.
• Regularly reviewing AI-generated listings, pricing, and advertising strategies.
• Responding to compliance inquiries or policy violations raised by marketplaces.

GetTarget provides AI-powered guidance, but sellers must make informed business decisions.

5. Compliance Audits & Violations

5.1 Marketplace Violations & Corrective Actions

If a marketplace (Amazon, eBay, etc.) identifies a violation related to pricing, product listings, or misleading content, GetTarget will:

• Notify the seller of the issue and provide guidance on corrective actions.
• Adjust AI settings or recommendations to align with compliance requirements.
• Assist in submitting appeals or compliance documentation if required.

GetTarget will support sellers in addressing compliance issues but cannot prevent enforcement actions by marketplaces.

5.2 Seller Non-Compliance & Service Suspension

Compliance with ethical e-commerce practices is required to maintain access to GetTarget’s services
If a seller intentionally violates fair pricing, consumer protection laws, or marketplace policies while using GetTarget’s services, GetTarget may:

• Issue a warning and compliance notice.
• Temporarily restrict AI-driven automation until the issue is resolved.
• Terminate the partnership if repeated violations occur.

6. Contact & Support for Compliance Issues

For assistance with compliance-related questions or policy concerns, contact:

• Email: support@gettarget.ai
• Business Hours: Monday – Friday, 9:00 AM – 6:00 PM (GMT)