Cookie Policy

Effective Date: 15.04.2025
Last Updated: 15.04.2025

At GetTarget, we use cookies and similar tracking technologies to enhance your browsing experience, analyse website performance, and optimise our AI-driven e-commerce solutions. This Cookie Policy explains how we use cookies, what data they collect, and how you can manage your cookie preferences.

By using our website (https://gettarget.ai) or services, you consent to the use of cookies in accordance with this policy.

Summary of Key Points

  • Essential, performance, functional, and advertising cookies enhance AI-driven services.
  • Third-party cookies (Google, Facebook, LinkedIn) may apply—review their policies separately.
  • Users can manage, disable, or opt out of cookies via browser settings or consent banner.
  • GetTarget complies with GDPR & UK privacy laws—users can request data deletion.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites recognise users, store preferences, and improve performance. Cookies do not collect personally identifiable information but may track browsing behaviour and interactions with our services. Cookies allow GetTarget to optimise AI-driven features, personalise recommendations, and improve website security.

2. What Types of Cookies Do We Use?

2.1 Essential Cookies (Strictly Necessary)

  • Essential cookies enable core website functions, such as secure login, service authentication, and user session management.
  • Without essential cookies, the website cannot function properly.
  • Session cookies for maintaining user authentication are an example of essential cookies.

2.2 Performance & Analytics Cookies

  • Performance & analytics cookies collect anonymous data on how visitors use our website, helping us improve functionality.
  • Performance & analytics cookies track page views, session duration, and referral sources.
  • AI-powered analytics help refine user experience and platform engagement.
  • Google Analytics cookies tracking how visitors navigate the website are an example of performance and analytics cookies.

2.3 Functional Cookies

  • Functional cookies store user preferences (language, region, display settings) for a more personalised experience.
  • Functional cookies help AI-driven tools adapt to user behaviours and past interactions.
  • Functional cookies remember preferred product categories for AI-powered marketplace insights.

2.4 Advertising & Marketing Cookies

  • Advertising & marketing cookies are used to deliver targeted ads based on browsing behaviour and past interactions.
  • Advertising & marketing cookies help optimise AI-driven ad placement and retargeting strategies on platforms like Google Ads, Facebook, and LinkedIn.

3. Third-Party Cookies

  • We may use third-party services (e.g., Google Analytics, Meta Ads, LinkedIn Insights) that set their own cookies to analyse traffic, run advertisements, or track conversions.
  • These third parties may collect data in accordance with their own privacy policies—we recommend reviewing them separately.
  • Clients using GetTarget’s AI-powered e-commerce services may also interact with cookies set by external marketplaces (Amazon, eBay, Etsy, etc.).

4. How We Use Cookies

GetTarget uses cookies to:

  • Improve AI-powered service performance, ensuring real-time pricing optimisation and e-commerce insights.
  • Analyse user interactions to refine AI-driven strategies and user experience.
  • Enhance website security, detecting and preventing fraudulent activities.
  • Personalise marketing campaigns, ensuring that clients receive relevant offers and content.

Cookies allow GetTarget’s AI models to adapt and improve based on user behaviour and engagement.

5. Managing Your Cookie Preferences

You can control or disable cookies through your browser settings or our cookie consent banner.

5.1 Adjusting Browser Settings

You can block, delete, or manage cookies using your browser’s settings:

Disabling cookies may affect website functionality and limit access to certain features.

5.2 Opting Out of Advertising & Analytics Cookies

You can opt out of tracking via the following links:

Opting out does not disable ads entirely—it only limits targeted advertising.

6. Cookie Retention & Expiry

Cookies remain on your device for different timeframes:

  • Session cookies: Expire once you close your browser.
  • Persistent cookies: Stored for a set period (typically 30–90 days) unless manually deleted.

We periodically review and update cookies to comply with legal requirements.

7. Compliance with GDPR & UK Privacy Laws

  • GetTarget complies with the General Data Protection Regulation (GDPR) and the UK Data Protection Act.
  • Users in the European Economic Area (EEA) can opt in or out of non-essential cookies via the cookie banner.
  • Users have the right to request data access, deletion, or corrections related to cookie tracking (contact us at support@gettarget.ai).
  • For detailed information, refer to our Privacy Policy.

8. Updates to This Cookie Policy

  • We may update this policy to reflect changes in regulations, technology, or company practices.
  • Any significant changes will be communicated via a website notice or email notification.
  • We encourage our clients to review this policy periodically to stay informed.

9. Contact Information

For questions or concerns regarding our Cookie Policy, contact: