Sell Smarter on Top Ecommerce Platforms with AI optimisation

Gjirafa50

Albania

Gjirafa50.com

Key Features:

Marketplace serving the Balkan region – Albania, Kosovo, Macedonia.
Allowing third-party sellers to list and sell their products.
Strong focus on technology products.

Best for: Businesses to reach consumers in the Balkan region.

Gjirafa50.com is a leading e-commerce and technology platform in the Balkans, with a strong presence in Kosovo, Albania, and North Macedonia. Gjirafa offers a wide variety of products, including electronics, fashion, home goods, and more. The company has experienced significant growth since its launch in 2016. Monthly website visits amount to 131,700 with an annual revenue of $48 million. More than 1,000 businesses have partnered with Gjirafa AdNetwork since 2016.

Gjirafa operates as a marketplace, allowing third-party sellers to list and sell their products alongside Gjirafa’s own inventory. Gjirafa is more than just a marketplace. It provides a range of services, including a search engine, video streaming, online marketing, and cloud computing, creating a comprehensive online ecosystem.

Gjirafa is a well-established and recognized brand in the Balkans, giving its marketplace credibility and attracting both buyers and sellers. Gjirafa provides regional platforms for businesses to reach consumers in the Balkan region, offering a diverse selection of products and benefiting from Gjirafa’s strong regional presence and growing e-commerce ecosystem. Gjirafa’s marketplace stands out for its focus on the Albanian-speaking market and its rapid growth in the Western Balkans region.

Wildberries

Armenia

wildberries.am

Key Features:

E-commerce platform with strong presence in Armenia.
Ranks among the top 20 leading online marketplaces worldwide.
Offers fashion, footwear, electronics, home goods, and beauty products.

Best for: Businesses targeting consumers in Armenia.

Wildberries is a major e-commerce platform with a dominant presence in Russia and other countries in the region, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, and Isreal. The company is the largest online retailer in Russia with a 12.5% market share in 2020. Wildberries ranks among the top 20 leading online marketplaces worldwide with a gross merchandise revenue (GMV) of nearly $24 billion. The platform processes over 20 million orders per day, with over 75 million customers and 1 million active sellers as of 2024. Wildberries has more than 100 million registered users, primarily women aged 25 to 44.

The marketplace offers a vast selection of products across numerous categories, including fashion, footwear, electronics, home goods, beauty products, children’s items, and much more. Wildberries is particularly known for its wide selection of fashion items, making it a popular destination for clothing and accessory purchases. Wildberries has a well-developed logistics network, including warehouses and pick-up points, facilitating efficient delivery and returns.

The marketplace is suitable for businesses targeting consumers in Russia and other countries where Wildberries operates, particularly those interested in fashion and a wide variety of products. Wildberries continues to grow rapidly, focusing on expanding its presence in Central Asia, including Kazakhstan, Kyrgyzstan, and Uzbekistan while innovating its platform with AI-driven solutions to enhance user experience and seller support.

Wildberries

Azerbaijan

wildberries.ru

Key Features:

E-commerce platform with strong presence in Azerbaijan.
Ranks among the top 20 leading online marketplaces worldwide.
Offers fashion, footwear, electronics, home goods, and beauty products.

Best for: Businesses targeting consumers in Azerbaijan.

Wildberries is a major e-commerce platform with a dominant presence in Russia and other countries in the region, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, and Isreal. The company is the largest online retailer in Russia with a 12.5% market share in 2020. Wildberries ranks among the top 20 leading online marketplaces worldwide with a gross merchandise revenue (GMV) of nearly $24 billion. The platform processes over 20 million orders per day, with over 75 million customers and 1 million active sellers as of 2024. Wildberries has more than 100 million registered users, primarily women aged 25 to 44.

The marketplace offers a vast selection of products across numerous categories, including fashion, footwear, electronics, home goods, beauty products, children’s items, and much more. Wildberries is particularly known for its wide selection of fashion items, making it a popular destination for clothing and accessory purchases. Wildberries has a well-developed logistics network, including warehouses and pick-up points, facilitating efficient delivery and returns.

The marketplace is suitable for businesses targeting consumers in Russia and other countries where Wildberries operates, particularly those interested in fashion and a wide variety of products. Wildberries continues to grow rapidly, focusing on expanding its presence in Central Asia, including Kazakhstan, Kyrgyzstan, and Uzbekistan while innovating its platform with AI-driven solutions to enhance user experience and seller support.

Trendyol

Azerbaijan

trendyol.com

Key Features:

Major e-commerce platform in Turkey and Azerbaijan.
Rapidly growing platform with a focus on fashion and lifestyle products.
40 million active users and over 300,000 sellers.

Best for: Fashion and lifestyle product suppliers.

eBay

Austria

ebay.at

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.at is the dedicated marketplace for Austria, ranking third by the total sales of $412 million, following Amazon and Zalando. The platform features a diverse selection of products, similar to other eBay marketplaces, including electronics, fashion, home goods, collectibles, and much more. Around 80% of products sold are new. eBay.at functions as a marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers, both individuals and businesses.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, Japan, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. Globally, the platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Zalando

Austria

zalando.at

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Austria

vidaxl.at

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAEand has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Kaufland

Austria

kaufland.at

Key Features:

Marketplaces in Germany, Austria, Czech Republic, Slovakia and Poland.
Selling on multiple country platforms with one registration.
Offering products across over 5,000 categories.

Best for: Selling on multiple country platforms with one registration.

Kaufland.de is a major online marketplace in Germany, owned by the largest retail group in Europe and fourth largest globally – Schwarz Group, which also owns the Lidl supermarket chain. It is a significant player in the German e-commerce market, offering a large customer base and a wide range of products, including electronics, home goods, fashion, beauty products, DIY supplies, garden items, and even groceries. Kaufland is a well-known and trusted brand in Germany, thanks to its extensive network of physical stores. This gives the online marketplace a level of credibility.

Kaufland has been expanding its online marketplace across Europe, with dedicated websites for Germany (primary market), Czech Republic (Kaufland.cz) and Slovakia (Kaufland.sk). The company plans to evolve into a global marketplace under the “Kaufland Global Marketplace” initiative.

The platform attracts approximately 32 million monthly online visitors, offering 5,000 products. It generated $284.1 million in online revenue in 2023. The average basket value is €80.69, higher than competitors like eBay (€50.63) and Amazon (€37.84).

Kaufland.de operates as a marketplace, connecting third-party sellers with customers. To sell on the platform, sellers must be a registered business, provide customer service, handle returns and offer products with an official EAN code. Kaufland features more than 8,000 sellers and has partnerships with various logistics providers to ensure efficient delivery throughout Germany, Austria, Slovakia, Czech Republic and Poland.

Sellers benefit from tools like automated marketing services, SEO optimization, and integration with external online stores. Kaufland supports sellers with Fulfillment by Kaufland (FBK) services and diverse payment methods. Kaufland Global Marketplace allows selling on multiple country platforms with one registration, offers free product data translation, provides payment processing in local currencies and supports multi-channel marketing.

Kaufland.de is a popular and growing online shopping destination in Germany, Austria, Czech Republic, Slovakia and Poland. Its wide variety of products, combined with the trust associated with the Kaufland brand, makes it a valuable platform for businesses looking to reach consumers in Central Europe. Kaufland.de’s rapid growth—seven times faster than the German e-commerce market—positions it as a major player in European online retailing.

Shöpping

Austria

shoepping.at

Key Features:

Austrian online marketplace offering a wide range of products.
Opened to sellers from other EU countries.
Provides nationwide delivery services.

Best for: Suppliers aiming to reach Austrian consumers.

Shoepping.at is an Austrian e-commerce platform founded in 2017 as a subsidiary of the Austrian postal service. It serves as an online marketplace that aggregates products from diverse Austrian traders, offering a wide range of categories including electronics, fashion, books, toys, gardening, and regional specialties. Shöpping.at serves approximately 367,000 monthly visitors. The platform has recently opened to sellers from other EU countries.

There are approximately 500 vendors selling their products on the platform. The platform receives a few hundred orders daily. Shöpping.at is an e-commerce subsidiary of the Austrian postal service, leveraging their logistics network for deliveries. The platform utilizes software like Onedot to improve product data integration and automation, enhancing efficiency and conversion rates.

MediaMarkt

Austria

mediamarkt.at

Key Features:

Major electronics retailer with an online marketplace for third-party sellers.
Well-established and trusted brand in Europe.
Wide selection of computers, smartphones, TVs, and home appliances.

Best for: Suppliers of electronics and home appliances.

MediaMarkt is a major electronics retailer in Europe with a growing online marketplace where third-party sellers can offer their products. Currently the platform is operational in Germany, Austria, Spain, the Netherlands, and Italy. The Company has physical stores in addition to its online presence, allowing for a combined online and offline experience (e.g., click-and-collect). MediaMarkt is known for its wide selection of electronics, including computers, smartphones, TVs, home appliances, and more. This focus is reflected in its online marketplace. MediaMarkt is a well-established and trusted brand in Europe, giving its marketplace credibility and attracting customers.

MediaMarkt operates as a marketplace, meaning third-party sellers can list and sell their products alongside MediaMarkt’s own inventory. As of July 2023, the marketplace had around 1,060 third-party resellers, offering 1.2 million products. The marketplace hosts a variety of vendors, from individuals and small businesses to larger retailers and brands. MediaMarkt’s marketplace is open to European sellers meeting specific criteria, including tax registration within the EU, operating a logistics network or using a service provider for direct customer delivery, shipping from and accepting returns to a warehouse within the EU, offering German-speaking customer service, and meeting MediaMarkt’s product description requirements.

The platform is particularly suitable for sellers offering products in MediaMarkt’s core categories like electronics and home appliances.

Temu

Austria

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022 Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe with 104.6 million monthly visitors, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and extremely competitive pricing. The platform is available for the businesses from USA and the UK, France, Germany, Italy, the Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

The marketplace provides time-based pricing and promotional strategies, incorporating gamification and social sharing. It uses AI and consumer data to analyse trends. The platform connects consumers directly with manufacturers and sellers, primarily offering heavily discounted products across numerous categories.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation. Temu’s main draw is its extremely competitive pricing, often significantly lower than other online retailers.

Veepee

Austria

veepee.at

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. Company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels.

Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Amazon

Belgium

Amazon.com.be

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. In Belgium, Amazon serves more than 20 million visits per month, generating annual revenue of $536 million.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy and Spain.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Belgium

ebay.be

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.be is the dedicated marketplace for Belgium. It caters to both of Belgium’s main language communities: Dutch and French. eBay.be is ranked number 1 in the auctions category in Belgium. The platform features a diverse selection of products, similar to other eBay marketplaces, including electronics, fashion, home goods, collectibles, and much more. Fashion is a significant sector in Belgian e-commerce, making eBay.be a promising platform for sellers focusing on clothing and accessories. eBay.be functions as a marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers, both individuals and businesses.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Zalando

Belgium

zalando.be

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ManoMano

Belgium

manomano.be

Key Features:

Focused on DIY, home improvement, and gardening products.
Popular in France, Spain, and Germany.
Dedicated support for sellers.

Best for: Tools, furniture, and home renovation products.

ManoMano is a prominent online marketplace that specializes in home improvement, DIY, and gardening products. Founded in France in 2013, it has rapidly expanded its operations across Europe, including Belgium, France, Germany, Italy, Spain, and United Kingdom. The platform connects independent sellers with customers, allowing for a diverse range of products tailored to specific needs in the DIY and gardening sectors. It aims to become the go-to platform for home improvement and gardening products in Europe.

ManoMano offers a vast selection of items, including tools, hardware, construction materials, gardening supplies, home furniture, and more. The platform boasts approximately 7 million active customers and attracts around 50 million unique visitors each month. In 2020 alone, ManoMano reported sales of €1.2 billion.

ManoMano offers expert advice and guidance to customers through their “Manodvisors” community, helping them make informed purchasing decisions. The website and mobile app are designed to provide a seamless and convenient shopping experience.

ManoMano is a marketplace that welcomes third-party businesses to sell their products on their platform. ManoMano acts as an intermediary, connecting buyers with sellers, who benefit from a large customer base specifically interested in DIY and gardening products. This focused traffic results in higher conversion rates as customers often have a clear intent to purchase. ManoMano is a trusted brand, which can increase customer confidence in offered products.

ManoMano does have a selection process for sellers to ensure quality and fit with their platform’s focus. The platform looks for professional vendors of DIY, gardening, decoration, furniture, or pet products. Each seller is paired with an account manager who offers personalized support and recommendations to enhance sales performance.

ManoMano presents a unique opportunity for sellers in the home improvement sector to reach a dedicated audience across Europe. With its specialized focus on DIY and gardening products, robust support services, and a growing user base, the marketplace stands out as a valuable platform for both new and established e-commerce businesses looking to expand their reach in this niche market.

VidaXL

Belgium

vidaxl.be

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Bol

Belgium

bol.com

Key Features:

Major online retailer in the Netherlands and Belgium.
Offers products across numerous categories.
Provides a platform for third-party sellers.

Best for: Suppliers aiming for a broad audience in the Benelux countries.

Founded in 1997, Bol.com is a leading online marketplace primarily serving consumers in the Netherlands and Belgium. The platform serves over 13 million customers annually and lists approximately 41 million products. 67% of the Dutch population uses Bol.com for online shopping.

Bol.com functions as both a direct retailer and a marketplace platform, allowing third-party sellers to list both new and second-hand goods. The marketplace is a mix of larger retailers and smaller businesses selling on the platform. In 2023, Bol.com’s online revenue amounted to $2.3 billion.

Bol.com covers a wide range of over 40 million products, including: computers & electronics, toys & hobby, health & beauty, clothing & accessories, sports & outdoors, books & games, office & school supplies, home & household, DIY, garden & pet supplies. The platform provides analytics tools for sellers to track sales performance and gain customer insights.

Bol.com offers its own logistics services (“Logistics via bol”) and also partners with other delivery providers to ensure efficient delivery. 76% of Dutch consumers trust Bol.com to deliver packages safely and on time. The marketplace continues to expand into new product categories and delivery options, including same-day delivery in many areas of the Netherlands.

Bol.com’s success is attributed to its focus on offering a wide product selection, convenient shopping experience, and superior customer service, making it a dominant player in the Dutch e-commerce landscape.

Bol.com is a well-known and trusted brand in the Netherlands and Belgium, with a long history in e-commerce. Sellers interested in joining can create an account and list products through the Bol.com marketplace platform, with opportunities to reach millions of potential customers in the Benelux region.

Coolblue

Belgium

coolblue.be

Key Features:

Leading online retailer in the Benelux region.
Recognized for wide selection and competitive prices.
Provides a platform for third-party sellers.

Best for: Suppliers of electronics, computers, and gaming products.

Founded in 1999, Coolblue.nl is a leading online retailer in the Netherlands and Belgium, recognized for its wide selection and competitive pricing in electronics, computers, mobile phones, gaming products, home appliances, smart home devices, and related tech hardware and software. The marketplace is a go-to destination for tech enthusiasts and those seeking high-quality appliances.

The platform is known for their exceptional customer service, detailed product information, and competitive pricing. While the company has a strong focus on direct retail, it also has a marketplace component, allowing third-party sellers. The company generated €2.41 billion in revenue in 2023, marking a 2.5% growth from the previous year. Coolblue.nl has a robust logistics network and offer various delivery options, including same-day delivery in many areas.

The company emphasizes personalized communication, tutorials, and post-purchase support to enhance customer satisfaction. In addition to its online platform, Coolblue operates 25 physical stores as of 2024, blending online and offline shopping experiences. The company uses personalized email campaigns and lifecycle marketing to educate customers about products, reducing return rates by 30% and contact rates by 90% for featured products.

Coolblue is a well-established and popular online shopping destination in the Netherlands and Belgium, especially for those seeking electronics and appliances. Its specialization in these categories, combined with its omnichannel approach and dedication to customer service, makes it a valuable platform for businesses looking to reach consumers in the Benelux region.

Laredoute

Belgium

laredoute.be

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys and home goods. The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children. The brand embodies a chic French aesthetic, offering classic and trendy pieces with a touch of Parisian flair. Known for its customer-centric approach, La Redoute leverages user-generated content (UGC) like reviews to enhance customer trust and engagement.

La Redoute aims to provide a personalized, technologically advanced shopping experience that bridges online and physical retail approach. While its roots are in France, La Redoute has a significant international presence, shipping to many countries worldwide. The UK website (laredoute.co.uk) received 1.09 million visits in December 2024.

The company often collaborates with designers and brands to offer exclusive collections. For business targeting customers interested in fashion and home decor with a French touch. La Redoute continues to grow as a leading European e-commerce player by combining digital innovation with its historical legacy.

Fnac

Belgium

Fnac.be

Key Features:

Well-established and trusted brand specializing in cultural and electronic products.
E-Commerce platforms in France, Belgium, Spain and Portugal.
Third-party sellers can list and sell their products.

Best for: Selling products in Fnac’s core categories – books, music, electronics.

Fnac.com is the online marketplace of the French retail chain Fnac, specializing in cultural and electronic products, including books, music, movies, games, electronics, and small appliances. Fnac is a well-established and trusted brand in France and other European countries, giving its marketplace credibility. Fnac has physical stores in addition to its online platform, allowing for a combined online and offline experience like click-and-collect.

Fnac.com operates as a marketplace, meaning third-party sellers can list and sell their products alongside Fnac’s own inventory. The marketplace hosts a variety of sellers, from individuals and small businesses to larger retailers and brands. The platform offers advertising options for sellers, including sponsored product campaigns and banner advertising.

Fnac.com generated $557 million in e-Commerce net sales in 2023. The Fnac Darty group achieved a turnover of €7.5 billion in 2020, with online sales accounting for nearly 30% of total turnover. The platform is particularly suitable for sellers offering products in Fnac’s core categories – books, music, electronics.

Veepee

Belgium

veepee.be

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. Company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels.

Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

OLX

Bosnia and Herzegovina

olx.ba

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

eKupi

Bosnia and Herzegovina

eKupi.ba

Key Features:

Major Croatian online retailer offering diverse product categories.
Platforms in Croatia, Serbia, Bosnia and Herzegovina, Macedonia and Montenegro.
Provides delivery and third-party seller support.

Best for: Suppliers of electronics, fashion, and household goods.

Founded in 2010, eKupi.hr is Croatia’s largest online marketplace with its own platforms also in Serbia, Bosnia and Herzegovina, Macedonia and Montenegro. It offers a wide range of products across various categories, including electronics, home appliances, DIY, hobby & leisure, and more. As a nationally-focused e-commerce platform, eKupi.hr generates most of its sales within Croatia. The company operates as both an online retailer, selling its own stock and a marketplace, allowing third-party sellers to list their products and reach a wider audience.

eKupi.hr covers electronics, white goods, TVs, gaming, sports equipment, toys, tires, school supplies, and books. The marketplace is considered the top player in Croatia’s e-commerce market, particularly in the electronics and media category. Goods can be ordered by a mobile app available for both Android and iOS. The platform offers home delivery, as well as pickup points and parcel machines in major Croatian cities for faster and free collection. eKupi.hr uses the SAP Commerce platform (formerly Hybris) to enhance the shopping experience and support its business operations.

The platform receives over 100,000 daily website visits and processes more than 350,000 orders annually. eKupi operates in five countries across the region, utilizing localized webshops supported by a robust information system. As Croatia’s e-commerce market continues to grow, eKupi.hr is well-positioned to maintain its leading role in the country’s online retail landscape. The platform provides a direct sales channel to a large customer base for businesses looking to enter the Croatian market.

OLX

Bulgaria

olx.bg

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

eMAG

Bulgaria

emag.bg

Key Features:

Romania’s largest online retailer with a vast product range.
Provides marketplace services for third-party sellers.
Offers fulfilment and delivery solutions.

Best for: Suppliers looking for extensive reach in Romania, Hungary and Bulgaria.

Founded in 2001, eMAG is a prominent e-commerce marketplace headquartered in Bucharest, Romania. With over 63 million active shoppers monthly the platform has established itself as a leading online retail ecosystem in Eastern Europe, serving multiple countries including Romania, Bulgaria and Hungary. eMAG hosts more than 53,000 sellers and offers a catalogue of 34 million listed products. It holds a 30 – 40% market share in Romania’s e-commerce sector.

eMAG provides platform for both individual consumers and businesses. It supports diverse product categories, including electronics, appliances, books, fashion and home goods. Commission rates range between 7% and 25% depending on product category. There is no account management costs. Sellers pay only when they make sales and revenue is transferred every 14 days. The platform operates several extra services including performance reports, fulfilment services, marketing campaign support and cross-border selling opportunities.

eMAG aims to be more than just an online retail platform, envisioning itself as a comprehensive digital ecosystem that supports both buyers and sellers. With a recent $200 million investment, the company is actively expanding its presence across Eastern and Southern European e-commerce markets.

VidaXL

Bulgaria

vidaxl.bg

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, Australia and United States. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Zalando

Croatia

zalando.hr

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Croatia

vidaxl.hr

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Mall

Croatia

mall.hr

Key Features:

Operates in Czech Republic, Slovakia, Slovenia, and Croatia.
Offers diverse product categories from electronics to fashion.
Provides seller support and marketing tools.

Best for: Suppliers seeking regional reach in Central Europe.

Founded in 2000, mall.cz is a prominent Czech e-commerce platform that has grown to become one of the largest online retailers in the Czech Republic. The company also operates in Slovakia, Slovenia, and Croatia. Mall operates as both online retailers and marketplaces, allowing third-party sellers to list their products. Mall Group has invested in its logistics and fulfilment network, with numerous pickup points and partnerships with delivery services.

The online store offers a wide range of products across multiple categories, including: electronics, fashion, household appliances, toys, beauty products, sports equipment, home décor. Customers can choose from an assortment of more than 140,000 products.

As of 2023, the platform generated online revenue of $252.5 million. In November 2024, Mall.cz was reported to have a monthly revenue of $12 million with an average order between $100 – $125.

The platform continues to evolve, focusing on providing convenient online shopping experiences with competitive prices and efficient delivery services. Mall platforms have become significant players in the online retail market in Central Europe, offering a wide selection of products, a convenient shopping experience, and a growing marketplace for third-party sellers. Their strong regional presence, diverse product offerings, and focus on customer satisfaction have contributed to their success.

eKupi

Croatia

eKupi.hr

Key Features:

Major Croatian online retailer offering diverse product categories.
Platforms in Croatia, Serbia, Bosnia and Herzegovina, Macedonia and Montenegro.
Provides delivery and third-party seller support.

Best for: Suppliers of electronics, fashion, and household goods.

Founded in 2010, eKupi.hr is Croatia’s largest online marketplace with its own platforms also in Serbia, Bosnia and Herzegovina, Macedonia and Montenegro. It offers a wide range of products across various categories, including electronics, home appliances, DIY, hobby & leisure, and more. As a nationally-focused e-commerce platform, eKupi.hr generates most of its sales within Croatia. The company operates as both an online retailer, selling its own stock and a marketplace, allowing third-party sellers to list their products and reach a wider audience.

eKupi.hr covers electronics, white goods, TVs, gaming, sports equipment, toys, tires, school supplies, and books. The marketplace is considered the top player in Croatia’s e-commerce market, particularly in the electronics and media category.

Goods can be ordered by a mobile app available for both Android and iOS. The platform offers home delivery, as well as pickup points and parcel machines in major Croatian cities for faster and free collection. eKupi.hr uses the SAP Commerce platform (formerly Hybris) to enhance the shopping experience and support its business operations.

The platform receives over 100,000 daily website visits and processes more than 350,000 orders annually. eKupi operates in five countries across the region, utilizing localized webshops supported by a robust information system.

As Croatia’s e-commerce market continues to grow, eKupi.hr is well-positioned to maintain its leading role in the country’s online retail landscape. The platform provides a direct sales channel to a large customer base for businesses looking to enter the Croatian market.

Skroutz

Cyprus

Skroutz.cy

Key Features:

Leading e-commerce platform in Cyprus and Greece.
Offers categories including electronics, fashion, and home goods.
Provides a marketplace for third-party sellers to reach Cypriot consumers.

Best for: Suppliers aiming to penetrate the Cypriot market.

Greek online marketplace Skroutz is the most popular e-commerce platform in Cyprus. The platform has grown significantly over the past 20 years, now offering access to over 30 million products and employing more than 500 staff. Its core function is to allow users to compare prices from various online retailers for the same product. This allows consumers to find the best deals.

The platform offers a diverse range of products across many categories, including electronics, fashion, home goods, beauty products, baby products, and much more. In 2023, over 2 million unique consumers made purchases from the marketplace. The platform processes over 27,000 orders daily. Skroutz handles 50% of its deliveries through its Skroutz Last Mile service.

Skroutz.gr has become an essential part of the Greek e-commerce landscape. While it doesn’t sell products itself, it’s a critical tool for consumers to find the best deals and for retailers to reach potential customers. It’s a powerful marketing channel for online businesses in Greece.

Skroutz operates as a comprehensive online marketplace, allowing customers to purchase products directly through their platform. International Expansion: Skroutz currently sells to 27 European countries and is eyeing further expansion within the EMEA region (Europe, the Middle East, and Africa).

To support its growth, Skroutz has partnered with various technology providers such as Google Maps Platform to improve delivery efficiencies and reduce delivery times and MoEngage to increase conversions among existing customers. These technological integrations have allowed Skroutz to optimize its operations, improve customer engagement, and scale its business effectively.

Joom

Cyprus

joom.com

Key Features:

Popular platform in Cyprus operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries.

The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

Zalando

Czech Republic

zalando.cz

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Czech Republic

vidaxl.cz

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Allegro

Czech Republic

allegro.cz

Key Features:

Leading e-commerce platform in Poland, Czech Republic, Slovakia, and Hungary.
Sellers to create individual product cards.
Offers various categories including electronics, fashion, and home goods.

Best for: Sellers looking to reach a wide audience in Central and Eastern Europe.

Founded in 1999, Allegro is the leading e-commerce platform in Poland, actively expanding its presence in other Central and Eastern European countries, including the Czech Republic, Slovakia, and Hungary.

Allegro.cz is a rapidly growing e-commerce marketplace in the Czech Republic, launched by Allegro as part of its international expansion. The platform has 1.6 million active buyers, which is approximately 15% of the Czech population. Allegro.cz quickly became the second-largest e-commerce player by traffic in the Czech Republic. The platform hosts offers from around 30,000 merchants, offering 70,000 products.

Allegro is particularly strong in the following product categories: electronics, home and garden, fashion. The platform offers competitive prices and various deals and promotions to attract customers. Allegro has a strong mobile presence, with a user-friendly app that caters to the growing mobile user base.

Unlike Amazon, Allegro requires sellers to create individual product cards for each item, allowing buyers to easily compare offerings from different sellers. The platform continues to be a crucial player in the European e-commerce ecosystem, offering opportunities for businesses of all sizes to reach online shoppers.

Alza

Czech Republic

alza.cz

Key Features:

Prominent e-commerce platform in Central Europe.
Offers a wide range of products including toys, cosmetics, and sports equipment.
Provides comprehensive logistics solutions.

Best for: Sellers looking to expand their presence in Central Europe.

Alza is a prominent e-commerce platform primarily operating in Central Europe, specializing in online retail of electronics, home appliances and consumer technology. Founded in 1994, the company has grown to become one of the largest online retailers in the Czech Republic, Slovakia, Hungary and Germany.

While Alza operate as a retailer themselves, it also have a marketplace where third-party sellers can list their products. The company primarily operates online, with a user-friendly website and mobile app that make shopping convenient. The company offers Alza+, a premium account service for both B2C and B2B customers. Alza has invested heavily in its logistics and fulfilment network, with numerous pickup points (AlzaBoxes) and partnerships with delivery services.

As of 2021, Alza demonstrated impressive business metrics with an annual turnover of over €1.76 billion. The product catalogue contains 700,000 items. The company provides customers with modern shopping and logistics solutions such as fast purchasing options, data-driven personalization, 24-hour delivery, quick refund and complaint processes, cryptocurrency payments.

The company continues to innovate and expand its digital retail presence in the Central European market. Alza’s success is attributed to its focus on positive customer experiences, fast delivery options, and continuous innovation in e-commerce services.

Mall

Czech Republic

mall.cz

Key Features:

Operates in Czech Republic, Slovakia, Slovenia, and Croatia.
Offers diverse product categories from electronics to fashion.
Provides seller support and marketing tools.

Best for: Suppliers seeking regional reach in Central Europe.

Founded in 2000, mall.cz is a prominent Czech e-commerce platform that has grown to become one of the largest online retailers in the Czech Republic. The company also operates in Slovakia, Slovenia, and Croatia. Mall operates as both online retailers and marketplaces, allowing third-party sellers to list their products. Mall Group has invested in its logistics and fulfilment network, with numerous pickup points and partnerships with delivery services.

The online store offers a wide range of products across multiple categories, including: electronics, fashion, household appliances, toys, beauty products, sports equipment, home décor. Customers can choose from an assortment of more than 140,000 products.

As of 2023, the platform generated online revenue of $252.5 million. In November 2024, Mall.cz was reported to have a monthly revenue of $12 million with an average order between $100 – $125.

The platform continues to evolve, focusing on providing convenient online shopping experiences with competitive prices and efficient delivery services. Mall platforms have become significant players in the online retail market in Central Europe, offering a wide selection of products, a convenient shopping experience, and a growing marketplace for third-party sellers. Their strong regional presence, diverse product offerings, and focus on customer satisfaction have contributed to their success.

Kaufland

Czech Republic

kaufland.cz

Key Features:

Marketplaces in Germany, Austria, Czech Republic, Slovakia and Poland.
Selling on multiple country platforms with one registration.
Offering products across over 5,000 categories.

Best for: Selling on multiple country platforms with one registration.

Kaufland.de is a major online marketplace in Germany, owned by the largest retail group in Europe and fourth largest globally – Schwarz Group, which also owns the Lidl supermarket chain. It is a significant player in the German e-commerce market, offering a large customer base and a wide range of products, including electronics, home goods, fashion, beauty products, DIY supplies, garden items, and even groceries. Kaufland is a well-known and trusted brand in Germany, thanks to its extensive network of physical stores. This gives the online marketplace a level of credibility.

Kaufland has been expanding its online marketplace across Europe, with dedicated websites for Germany (primary market), Czech Republic (Kaufland.cz) and Slovakia (Kaufland.sk). The company plans to evolve into a global marketplace under the “Kaufland Global Marketplace” initiative.

The platform attracts approximately 32 million monthly online visitors, offering 5,000 products. It generated $284.1 million in online revenue in 2023. The average basket value is €80.69, higher than competitors like eBay (€50.63) and Amazon (€37.84).

Kaufland.de operates as a marketplace, connecting third-party sellers with customers. To sell on the platform, sellers must be a registered business, provide customer service, handle returns and offer products with an official EAN code. Kaufland features more than 8,000 sellers and has partnerships with various logistics providers to ensure efficient delivery throughout Germany, Austria, Slovakia, Czech Republic and Poland.

Sellers benefit from tools like automated marketing services, SEO optimization, and integration with external online stores. Kaufland supports sellers with Fulfillment by Kaufland (FBK) services and diverse payment methods. Kaufland Global Marketplace allows selling on multiple country platforms with one registration, offers free product data translation, provides payment processing in local currencies and supports multi-channel marketing.

Kaufland.de is a popular and growing online shopping destination in Germany, Austria, Czech Republic, Slovakia and Poland. Its wide variety of products, combined with the trust associated with the Kaufland brand, makes it a valuable platform for businesses looking to reach consumers in Central Europe. Kaufland.de’s rapid growth—seven times faster than the German e-commerce market—positions it as a major player in European online retailing.

Heureka

Czech Republic

heureka.cz

Key Features:

Price comparison website with marketplaces in Slovakia and the Czech Republic.
Covers electronics, home goods, fashion, beauty products, and children’s items.
Well-established and trusted brand.

Best for: Suppliers looking to reach Slovak and Czech customers.

Heureka is a leading price comparison website in the Czech Republic and Slovakia that also functions as a marketplace. This makes it a popular starting point for online shoppers looking for the best deals. The platform covers a wide range of product categories, including electronics, home goods, fashion, beauty products, children’s items, and more.

In addition to price comparison, Heureka also operates a marketplace where third-party sellers can list and sell their products directly to consumers. This allows sellers to reach a large audience of price-conscious shoppers. The platform serves approximately 7.2 million visitors monthly and a network of 55,000 online stores. The marketplace provides an access to over 4 million active customers in the Czech Republic and Slovakia.

Heureka’s core function is to allow users to compare prices of products from various online retailers. This makes it a popular starting point for online shoppers looking for the best deals. Heureka allows direct sales through its platform, acting as an intermediary and guarantor for safe purchasing.

Heureka offers a “Verified by Customers” certificate that helps build trust and transparency in the marketplace. This certification is awarded to shops that meet certain criteria and receive positive customer reviews. Heureka is a well-established and trusted brand in Slovakia, making it a key platform for reaching Slovak consumers.

Zalando

Denmark

zalando.dk

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ASOS

Denmark

asos.com/dk/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in the France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

ASOS

Denmark

asos.com/dk/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in the France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

VidaXL

Denmark

vidaxl.dk

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

CDON

Denmark

cdon.dk

Key Features:

One of the largest online marketplaces in the Nordic region (Sweden, Norway, Denmark, and Finland).
Platform for both B2B and B2C sales.
Wide range of products including electronics, books, and home appliances.

Best for: Suppliers looking to enter the Nordic e-commerce market.

Founded in 1999, CDON is the leading online marketplace in the Nordic region with a strong presence in Sweden, Norway, Denmark, and Finland. It operates as a platform for both B2B and B2C sales, offering a wide range of products across various categories from electronics and fashion to home goods, beauty products, and books.

CDON functions as both an online retailer and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The Swedish company welcomes international sellers to list their products on the platform, expanding the product selection for customers.

Using primarily drop shipment the platform serves 2.3 million active customers, representing 8% of the Nordic population. There are approximately 120 million annual visits to the platform. The CDON brand recognition among Nordic consumers is 88%.

1,600 merchants use CDON’s platform with 12 million products available and 3.1 million orders processed. Net sales amount to SEK 540 million per year. The platform provides sellers with a number of useful features, including a dedicated account manager for each merchant, an access to data, statistics, and insights for optimizing sales.

CDON’s marketplace model has shown significant growth, with forecasts predicting continued expansion. The platform Provides a scalable model for merchants to expand across the entire Nordic region.

Fyndiq

Denmark

fyndiq.dk

Key Features:

1.6 million customers in Sweden, Finland, Norway and Denmark.
Designed for customers looking for deals and discounted items.
Connecting third-party sellers with customers.

Best for: Discounted products and bargain hunters.

Founded in 2010, Fyndiq is a Swedish online marketplace known for its focus on discounted products and bargain hunters. The marketplace serves over 1.6 million customers primarily in Sweden, and also in Finland, Norway, and Denmark, generating £32 million in annual revenue. The platform is specifically designed for customers looking for deals and discounted items. While focused on discounts, Fyndiq still offers a broad selection of products across various categories, including fashion, home goods, electronics, beauty, toys, and more.

The platform operates as an online marketplace, connecting third-party sellers with customers. Fyndiq actively welcomes international sellers from other countries, expanding the product selection for customers. Fyndiq typically does not charge listing fees, making it more accessible for sellers. The company operates on a commission-based model. As of 2017, the platform had 1,700 active sellers, primarily based in Sweden.

With brand awareness of 85% among young adults and families in Sweden, Fyndiq has carved a niche for itself in the Swedish e-commerce market by focusing on discounted products. Its large customer base, mobile-friendly platform, and openness to international sellers make it a valuable option for businesses looking to reach bargain-hunting shoppers in Sweden.

Zalando

Estonia

zalando.ee

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

1a

Estonia

1a.ee

Key Features:

Leading online retailer in Latvia.
Offers products across categories like electronics, home goods, and sports equipment.
Provides a user-friendly platform for both buyers and sellers.

Best for: Suppliers looking to enter the Latvian market.

1a.ee is a leading e-commerce platform in Estonia, with a growing presence in the Baltic states, including Latvia as 1a.lv and Lithuania as 1a.lt. It operates as both an online retailer and a marketplace, allowing third-party sellers to list their products. The website is designed for easy navigation and a pleasant shopping experience. 1a.ee offers a diverse range of products from electronics and home appliances to fashion, beauty products, children’s items, and more. 1a.ee utilizes a scalable search solution that helps manage increased traffic and improves the product discovery process for visitors.

As of 2022, 1a.ee accounted for a significant market share in Estonia’s retail sector. 1a.ee has become a significant player in the Baltic e-commerce market, connecting buyers and sellers across the region. Its strong presence in Estonia, diverse product offerings, and growing marketplace have contributed to its success.

VidaXL

Estonia

vidaxl.ee

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Hansapost

Estonia

hansapost.ee

Key Features:

One of Estonia’s largest online stores.
Offers products ranging from electronics to garden supplies.
Allowing third-party sellers to list their products.

Best for: Suppliers targeting Estonian consumers.

Hansapost.ee is a well-established and popular online shopping destination in Estonia, offering a wide variety of products across numerous categories, including electronics, home goods, furniture, fashion, beauty products, children’s items, garden supplies, and more. It is a significant player in the Estonian e-commerce market. Hansapost.ee operates as both an online retailer, selling its own stock, and a marketplace, allowing third-party sellers to list their products and reach a broader audience. The platform is designed for ease of use, offering a seamless shopping experience with competitive prices and convenient doorstep delivery.

In November 2024, Hansapost.ee recorded 76,000 visits, with 99% of traffic originating from Estonia. The company has its own logistics network and also partner with other delivery services to ensure efficient delivery throughout Estonia. Hansapost.ee offers various delivery options, including pickup points.

Hansapost.ee is part of the Pigu Hobby Hall Group (PHH Group), which operates leading e-commerce platforms in the Baltics and Finland. This group was formed through the merger of Hobby Hall Group and Pigu Group in 2021. Hansapost.ee continues to be a major player in the Estonian e-commerce market while leveraging its integration into the PHH Group to strengthen its regional presence.

Kaup24

Estonia

kaup24.ee

Key Features:

Prominent online retailer and marketplace in Estonia.
Part of the Pigu Marketplace network.
Offers electronics, home appliances, fashion, beauty products.

Best for: Businesses looking to reach Estonian customers.

Kaup24.ee is a prominent online retailer and marketplace in Estonia, offering a wide array of products across various categories, including electronics, home appliances, fashion, beauty products, children’s items, furniture, automotive accessories, and much more. Kaup24.ee functions as both an online retailer selling its own stock, and a marketplace, allowing third-party sellers to list their products. The platform is known for its extensive product range and customer-centric approach.

Sellers can integrate their operations with Kaup24.ee using electronic document exchange (EDI), enabling seamless order processing and invoicing directly from ERP systems. Kaup24.ee is part of the Pigu Marketplace network, which collectively attracts millions of potential buyers across the Baltic region.

Kaup24.ee is a popular and established online shopping destination in Estonia, offering a wide variety of products and a convenient shopping experience. Its combination of direct retail and a marketplace provides a good avenue for both businesses and consumers. It is a valuable platform for businesses looking to reach Estonian customers. Kaup24.ee stands out as a versatile and nationally-focused marketplace, offering a broad product selection and robust seller support systems.

Zalando

Finland

zalando.fi

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Finland

vidaxl.fi

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Verkkokauppa

Finland

verkkokauppa.com

Key Features:

One of Finland’s largest online retailers.
Retailer and marketplace for third-party sellers.
Specializes in electronics, computers, TV, video, and mobile devices.

Best for: Electronics suppliers targeting Finnish consumers.

Verkkokauppa.com is a leading online retailer in Finland, known for its wide selection of electronics, home appliances, and other consumer goods. While the company’s main business is direct retail, it also has a growing marketplace where third-party sellers can list their products. Verkkokauppa is known for their focus on customer service and providing a positive shopping experience.

Verkkokauppa.com has become a major player in the Finnish e-commerce market, offering a wide selection of products, a convenient shopping experience, and a strong focus on customer service. The marketplace offers 90,000 products across 24 product areas with core categories of computers and peripherals, TV and video, mobile devices and household appliances. The platform gives next-day delivery guarantee across Finland, covering about 75% of the population.

Verkkokauppa.com is positioning itself as a leader in the Finnish e-commerce market, with a strong emphasis on fast deliveries, competitive pricing, and a wide product assortment to drive growth and customer satisfaction.

HobbyHall

Finland

hobbyhall.fi

Key Features:

Omnichannel approach, combining online and physical stores.
Allowing third-party sellers to list their products.
Specializes in home and leisure categories.

Best for: Businesses looking to reach Finnish customers.

Hobby Hall is a well-known Finnish online retailer and marketplace, offering a diverse range of products, including furniture, home decor, electronics, sports equipment, toys, fashion, and more. The company is known for having a wide selection, especially in home and leisure categories. Hobby Hall operates as both an online retailer, selling its own stock and a marketplace, allowing third-party sellers to list their products.

The company has its own logistics network and likely partner with other delivery services for efficient delivery throughout Finland. Hobby Hall is a popular and established shopping destination in Finland, offering a wide variety of products and a convenient shopping experience. Its omnichannel approach, combining online and physical stores, sets it apart. It’s a valuable platform for businesses looking to reach Finnish customers, especially in categories like furniture, home goods, or leisure products.

CDON

Finland

cdon.fi

Key Features:

One of the largest online marketplaces in the Nordic region (Sweden, Norway, Denmark, and Finland).
Platform for both B2B and B2C sales.
Wide range of products including electronics, books, and home appliances.

Best for: Suppliers looking to enter the Nordic e-commerce market.

Founded in 1999, CDON is the leading online marketplace in the Nordic region with a strong presence in Sweden, Norway, Denmark, and Finland. It operates as a platform for both B2B and B2C sales, offering a wide range of products across various categories from electronics and fashion to home goods, beauty products, and books.

CDON functions as both an online retailer and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The Swedish company welcomes international sellers to list their products on the platform, expanding the product selection for customers.

Using primarily drop shipment the platform serves 2.3 million active customers, representing 8% of the Nordic population. There are approximately 120 million annual visits to the platform. The CDON brand recognition among Nordic consumers is 88%.

1,600 merchants use CDON’s platform with 12 million products available and 3.1 million orders processed. Net sales amount to SEK 540 million per year. The platform provides sellers with a number of useful features, including a dedicated account manager for each merchant, an access to data, statistics, and insights for optimizing sales.

CDON’s marketplace model has shown significant growth, with forecasts predicting continued expansion. The platform Provides a scalable model for merchants to expand across the entire Nordic region.

Fyndiq

Finland

fyndiq.fi

Key Features:

1.6 million customers in Sweden, Finland, Norway and Denmark.
Designed for customers looking for deals and discounted items.
Connecting third-party sellers with customers.

Best for: Discounted products and bargain hunters.

Founded in 2010, Fyndiq is a Swedish online marketplace known for its focus on discounted products and bargain hunters. The marketplace serves over 1.6 million customers primarily in Sweden, and also in Finland, Norway, and Denmark, generating £32 million in annual revenue. The platform is specifically designed for customers looking for deals and discounted items. While focused on discounts, Fyndiq still offers a broad selection of products across various categories, including fashion, home goods, electronics, beauty, toys, and more.

The platform operates as an online marketplace, connecting third-party sellers with customers. Fyndiq actively welcomes international sellers from other countries, expanding the product selection for customers. Fyndiq typically does not charge listing fees, making it more accessible for sellers. The company operates on a commission-based model. As of 2017, the platform had 1,700 active sellers, primarily based in Sweden.

With brand awareness of 85% among young adults and families in Sweden, Fyndiq has carved a niche for itself in the Swedish e-commerce market by focusing on discounted products. Its large customer base, mobile-friendly platform, and openness to international sellers make it a valuable option for businesses looking to reach bargain-hunting shoppers in Sweden.

Tokmanni

Finland

Tokmanni.fi

Key Features:

Well-known and trusted brand in Finland.
Wide selection of products at discounted prices.
Connecting third-party sellers with customers.

Best for: Businesses looking to reach Finnish customers.

Tokmanni.fi is a popular Finnish online retailer that also operates a marketplace where third-party sellers can list their products. The platform is known for its wide selection of products at discounted prices, including clothing, home goods, electronics, tools, toys, and more. This focus is reflected in its online marketplace. The platform features private-label goods alongside Finnish and international brands.

Tokmanni is a well-known and trusted brand in Finland, giving its marketplace credibility and attracting customers. Tokmanni has a large network of physical stores across Finland, complementing its online platform and offering options like click-and-collect.

The marketplace benefits from Tokmanni’s brand recognition, omnichannel presence, and strong customer base. Tokmanni.fi exemplifies a successful hybrid retail model in Finland, balancing low-cost physical retail with growing e-commerce capabilities.

Amazon

France

Amazon.fr

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Founded in 2000, French Amazon serves 37 million active customers with 232 million visits per month and 212,000 active sellers generating annual revenue of $537 million. In the first quarter of 2024, Amazon.fr reached nearly 36.8 million unique users on mobile and desktop devices. Amazon is particularly popular in small villages and rural communities, with 67% of inhabitants saying they cannot do without it.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy, and Spain.

Amazon offers multiple forms of sales across its various national platforms: Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers. Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts. Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program. First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

France

ebay.fr

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.fr is the dedicated French marketplace within the global eBay ecosystem. It is a significant player in the French e-commerce landscape, connecting buyers and sellers across France. Ranked number 5 among online marketplaces in France, eBay.fr operates in a competitive French e-commerce market, facing competition from both international giants like Amazon.fr and strong local players like Cdiscount and Fnac. The platform covers all product categories, including fashion, electronics, home goods, and collectibles. About 80% of sales on eBay.fr are for new products, reflecting its growing appeal as a B2C platform rather than just for second-hand goods.

eBay.fr functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. The marketplace recorded approximately 28 million visits in January 2025. eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings. Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Temu

France

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe with 104.6 million monthly visitors, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies, and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and offers extremely competitive pricing. The platform is available for businesses from the USA and the UK, France, Germany, Italy, the Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation. Temu’s main draw is its extremely competitive pricing, often significantly lower than other online retailers.

Zalando

France

zalando.fr

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ManoMano

France

manomano.fr

Key Features:

Focused on DIY, home improvement, and gardening products.
Popular in France, Spain, and Germany.
Dedicated support for sellers.

Best for: Tools, furniture, and home renovation products.

ManoMano is a prominent online marketplace that specializes in home improvement, DIY, and gardening products. Founded in France in 2013, it has rapidly expanded its operations across Europe, including Belgium, France, Germany, Italy, Spain, and the United Kingdom. The platform connects independent sellers with customers, allowing for a diverse range of products tailored to specific needs in the DIY and gardening sectors. It aims tostrong>Fnac

France

Fnac.com

Key Features:

Well-established and trusted brand specializing in cultural and electronic products.
E-Commerce platforms in France, Belgium, Spain, and Portugal.
Third-party sellers can list and sell their products.

Best for: Selling products in Fnac’s core categories – books, music, electronics.

Fnac.com is the online marketplace of the French retail chain Fnac, specializing in cultural and electronic products, including books, music, movies, games, electronics, and small appliances. Fnac is a well-established and trusted brand in France and other European countries, giving its marketplace credibility. Fnac has physical stores in addition to its online platform, allowing for a combined online and offline experience like click-and-collect.

Fnac.com operates as a marketplace, meaning third-party sellers can list and sell their products alongside Fnac’s own inventory. The marketplace hosts a variety of sellers, from individuals and small businesses to larger retailers and brands. The platform offers advertising options for sellers, including sponsored product campaigns and banner advertising.

Fnac.com generated $557 million in e-Commerce net sales in 2023. The Fnac Darty group achieved a turnover of €7.5 billion in 2020, with online sales accounting for nearly 30% of total turnover. The platform is particularly suitable for sellers offering products in Fnac’s core categories – books, music, electronics.

ASOS

France

asos.com/fr/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany, and Spain.
Style Match AI tools.

Best for: Fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing, accessories, and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in France, Germany, Russia, Spain, the UK, the US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

VidaXL

France

vidaxl.fr

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company also runs a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partners with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Cdiscount

France

Cdiscount.com

Key Features:

One of France’s largest e-commerce platforms.
Offers a wide range of products including electronics, home appliances, and furniture.
Provides a marketplace for third-party sellers.

Best for: Suppliers looking to reach French consumers.

Cdiscount.com is a prominent French e-commerce platform that has become a significant player in the online marketplace. Founded in 1998, the platform began as an online CD retailer and has since evolved into the second most popular marketplace in the French e-commerce market. Cdiscount serves 10 – 11 million active users monthly, over 16 million registered members, and 15,000 sellers. The marketplace is a mix of larger retailers and smaller businesses selling on the platform.

Cdiscount.com provides an extensive variety of products across 40 general categories and 2,000 subcategories, including electronics with 28% of total sales, home appliances, furniture, fashion, cosmetics, and alcoholic beverages. The platform is particularly known for good deals on larger items like appliances and furniture. The marketplace offers “Cdiscount Fulfillment,” handling storage, packing, shipping, and customer service for sellers. Buyers have access to over 24,000 pickup points across France.

Generating €2.2 billion in turnover in 2022, Cdiscount.com operates as both an online retailer, selling its own stock, and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The platform provides multilingual support with a focus on French-language customer service. To sell on Cdiscount, sellers must be a registered business with a valid VAT number, provide French-speaking customer service, maintain low customer complaint rates, and offer a return address in France.

The platform provides sellers with enhanced media exposure, including a significant social media presence with 1.2 million Facebook likes and 127,000 Twitter followers. Cdiscount is part of a robust French e-commerce market, which ranks 3rd in Europe and 6th worldwide. The platform’s success is partly due to French consumers’ preference for domestic e-commerce platforms, with 60 – 70% favouring local websites. Cdiscount’s extensive product range, competitive pricing strategies, and robust logistics make it a key player in the French e-commerce landscape.

La Redoute

France

laredoute.fr

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium, and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium, and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys, and home goods. The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations, and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children. The brand embodies a chic French aesthetic, offering classic and trendy pieces with a touch of Parisian flair. Known for its customer-centric approach, La Redoute leverages user-generated content (UGC) like reviews to enhance customer trust and engagement.

La Redoute aims to provide a personalized, technologically advanced shopping experience that bridges online and physical retail approach. While its roots are in France, La Redoute has a significant international presence, shipping to many countries worldwide. The UK website (laredoute.co.uk) received 1.09 million visits in December 2024.

The company often collaborates with designers and brands to offer exclusive collections. For businesses targeting customers interested in fashion and home decor with a French touch, La Redoute continues to grow as a leading European e-commerce player by combining digital innovation with its historical legacy.

Fnac

France

Fnac.com

Key Features:

Well-established and trusted brand specializing in cultural and electronic products.
E-Commerce platforms in France, Belgium, Spain, and Portugal.
Third-party sellers can list and sell their products.

Best for: Selling products in Fnac’s core categories – books, music, electronics.

Fnac.com is the online marketplace of the French retail chain Fnac, specializing in cultural and electronic products, including books, music, movies, games, electronics, and small appliances. Fnac is a well-established and trusted brand in France and other European countries, giving its marketplace credibility. Fnac has physical stores in addition to its online platform, allowing for a combined online and offline experience like click-and-collect.

Fnac.com operates as a marketplace, meaning third-party sellers can list and sell their products alongside Fnac’s own inventory. The marketplace hosts a variety of sellers, from individuals and small businesses to larger retailers and brands. The platform offers advertising options for sellers, including sponsored product campaigns and banner advertising.

Fnac.com generated $557 million in e-Commerce net sales in 2023. The Fnac Darty group achieved a turnover of €7.5 billion in 2020, with online sales accounting for nearly 30% of total turnover. The platform is particularly suitable for sellers offering products in Fnac’s core categories – books, music, electronics.

Joom

France

joom.com

Key Features:

Popular platform in France operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries. The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

Veepee

France

veepee.fr

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. Company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels.

Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Fruugo

France

fruugo.fr

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sells products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

Amazon

Germany

Amazon.de

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Founded in 1993, German Amazon serves 500 – 600 million visits per month and 244,000 active sellers generating annual revenue of €51.24 billion in 2023. Amazon.de accounts for 60% of German e-commerce sales. Fashion is the main contributor to the German e-commerce market with 29% of sales. 96% of German online shoppers visit Amazon to search for items they may wish to buy. Amazon.de is the preferred retailer for nearly one-third of German online shoppers.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy, and Spain.

Amazon offers multiple forms of sales across its various national platforms: Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers. Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts. Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program. First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Germany

ebay.de

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.de is one of the largest online marketplaces in Germany, catering to both private and professional sellers. eBay.de operates in a competitive German e-commerce market, facing competition from both international giants like Amazon.de and strong local players like Otto and Zalando. Germany accounts for 15% of eBay’s global user base, making it the third-largest market after the US and UK. eBay.de functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. eBay.de serves a global audience, while eBay Kleinanzeigen, now rebranded as Kleinanzeigen, focuses on local, private sales within Germany. eBay.de offers a wide range of product categories, with strong performance in electronics, collectibles, and second-hand apparel. The platform provides flexible seller accounts for private individuals (C2C) and professional entities (B2C), with tailored tools for each type. Sellers can utilize customizable store templates, listing enhancements, and marketing tools to boost visibility and sales. The marketplace records 150 million visits per month. The majority of users are aged 35–64, with over 60% being male. Loyalty rates are extremely high, with 87% of users likely to return for future transactions.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings. Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Etsy

Germany

etsy.com

Key Features:

Specializes in handmade, vintage, and unique goods.
Strong niche community.
User-friendly design for small-scale sellers.

Best for: Artisans, crafters, and vintage product sellers.

Etsy is a prominent online marketplace that specializes in connecting buyers and sellers of unique, handmade, and vintage items. Established in 2005, Etsy has grown into a global platform where individuals and businesses can sell a wide range of products, including jewellery, clothing, home decor, art, craft supplies, and more. Germany has been a standout performer for Etsy, with increasing awareness and purchase intent.

Etsy allows sellers to list various types of products, including handmade items created or designed by the seller, vintage items that are at least 20 years old, craft supplies, digital downloads, and print-on-demand products. The marketplace particularly caters to those seeking one-of-a-kind goods. In total, Etsy supports sellers from over 232 countries and territories, making it a truly international marketplace. The platform serves 95.2 million active buyers and 8.3 million active sellers. 62% of Etsy sellers are from the United States. The average Etsy seller makes $2,900 per year. Top earners can make up to $65,000 per month. 97% of Etsy sellers run their shops from home. Around 80% of Etsy sellers are women. Etsy has a strong focus on mobile, with a large share of revenue coming from mobile devices.

Etsy has become a popular platform for artisans and creators to connect with customers seeking unique and handcrafted goods. It plays a significant role in the “maker movement” and supports small businesses around the world.

Temu

Germany

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe with 104.6 million monthly visitors, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies, and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and offers extremely competitive pricing. The platform is available for businesses from the USA and the UK, France, Germany, Italy, the Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation. Temu’s main draw is its extremely competitive pricing, often significantly lower than other online retailers.

Zalando

Germany

zalando.de

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ManoMano

Germany

manomano.de

Key Features:

Focused on DIY, home improvement, and gardening products.
Popular in France, Spain, and Germany.
Dedicated support for sellers.

Best for: Tools, furniture, and home renovation products.

ManoMano is a prominent online marketplace that specializes in home improvement, DIY, and gardening products. Founded in France in 2013, it has rapidly expanded its operations across Europe, including Belgium, France, Germany, Italy, Spain, and the United Kingdom. The platform connects independent sellers with customers, allowing for a diverse range of products tailored to specific needs in the DIY and gardening sectors. It aims to become the go-to platform for home improvement and gardening products in Europe.

ManoMano offers a vast selection of items, including tools, hardware, construction materials, gardening supplies, home furniture, and more. The platform boasts approximately 7 million active customers and attracts around 50 million unique visitors each month. In 2020 alone, ManoMano reported sales of €1.2 billion.

ManoMano offers expert advice and guidance to customers through their “Manodvisors” community, helping them make informed purchasing decisions. The website and mobile app are designed to provide a seamless and convenient shopping experience.

ManoMano is a marketplace that welcomes third-party businesses to sell their products on their platform. ManoMano acts as an intermediary, connecting buyers with sellers, who benefit from a large customer base specifically interested in DIY and gardening products. This focused traffic results in higher conversion rates as customers often have a clear intent to purchase. ManoMano is a trusted brand, which can increase customer confidence in offered products.

ManoMano does have a selection process for sellers to ensure quality and fit with their platform’s focus. The platform looks for professional vendors of DIY, gardening, decoration, furniture, or pet products. Each seller is paired with an account manager who offers personalized support and recommendations to enhance sales performance.

ManoMano presents a unique opportunity for sellers in the home improvement sector to reach a dedicated audience across Europe. With its specialized focus on DIY and gardening products, robust support services, and a growing user base, the marketplace stands out as a valuable platform for both new and established e-commerce businesses looking to expand their reach in this niche market.

ASOS

Germany

asos.com/de/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany, and Spain.
Style Match AI tools.

Best for: Fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing, accessories, and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in France, Germany, Russia, Spain, the UK, the US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

VidaXL

Germany

vidaxl.de

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company also runs a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partners with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Alza

Germany

alza.de

Key Features:

Prominent e-commerce platform in Central Europe.
Offers a wide range of products including toys, cosmetics, and sports equipment.
Provides comprehensive logistics solutions.

Best for: Sellers looking to expand their presence in Central Europe.

Alza is a prominent e-commerce platform primarily operating in Central Europe, specializing in online retail of electronics, home appliances, and consumer technology. Founded in 1994, the company has grown to become one of the largest online retailers in the Czech Republic, Slovakia, Hungary, and Germany.

While Alza operates as a retailer themselves, it also has a marketplace where third-party sellers can list their products. The company primarily operates online, with a user-friendly website and mobile app that make shopping convenient. The company offers Alza+, a premium account service for both B2C and B2B customers. Alza has invested heavily in its logistics and fulfilment network, with numerous pickup points (AlzaBoxes) and partnerships with delivery services.

As of 2021, Alza demonstrated impressive business metrics with an annual turnover of over €1.76 billion. The product catalogue contains 700,000 items. The company provides customers with modern shopping and logistics solutions such as fast purchasing options, data-driven personalization, 24-hour delivery, quick refund and complaint processes, and cryptocurrency payments.

The company continues to innovate and expand its digital retail presence in the Central European market. Alza’s success is attributed to its focus on positive customer experiences, fast delivery options, and continuous innovation in e-commerce services.

Kaufland

Germany

kaufland.de

Key Features:

Marketplaces in Germany, Austria, Czech Republic, Slovakia, and Poland.
Selling on multiple country platforms with one registration.
Offering products across over 5,000 categories.

Best for: Selling on multiple country platforms with one registration.

Kaufland.de is a major online marketplace in Germany, owned by the largest retail group in Europe and fourth largest globally – Schwarz Group, which also owns the Lidl supermarket chain. It is a significant player in the German e-commerce market, offering a large customer base and a wide range of products, including electronics, home goods, fashion, beauty products, DIY supplies, garden items, and even groceries. Kaufland is a well-known and trusted brand in Germany, thanks to its extensive network of physical stores. This gives the online marketplace a level of credibility.

Kaufland has been expanding its online marketplace across Europe, with dedicated websites for Germany (primary market), Czech Republic (Kaufland.cz), and Slovakia (Kaufland.sk). The company plans to evolve into a global marketplace under the “Kaufland Global Marketplace” initiative.

The platform attracts approximately 32 million monthly online visitors, offering 5,000 products. It generated $284.1 million in online revenue in 2023. The average basket value is €80.69, higher than competitors like eBay (€50.63) and Amazon (€37.84).

Kaufland.de operates as a marketplace, connecting third-party sellers with customers. To sell on the platform, sellers must be a registered business, provide customer service, handle returns, and offer products with an official EAN code. Kaufland features more than 8,000 sellers and has partnerships with various logistics providers to ensure efficient delivery throughout Germany, Austria, Slovakia, Czech Republic, and Poland.

Sellers benefit from tools like automated marketing services, SEO optimization, and integration with external online stores. Kaufland supports sellers with Fulfillment by Kaufland (FBK) services and diverse payment methods. Kaufland Global Marketplace allows selling on multiple country platforms with one registration, offers free product data translation, provides payment processing in local currencies, and supports multi-channel marketing.

Kaufland.de is a popular and growing online shopping destination in Germany, Austria, Czech Republic, Slovakia, and Poland. Its wide variety of products, combined with the trust associated with the Kaufland brand, makes it a valuable platform for businesses looking to reach consumers in Central Europe. Kaufland.de’s rapid growth—seven times faster than the German e-commerce market—positions it as a major player in European online retailing.

Otto

Germany

otto.de

Key Features:

Major player in the German e-commerce market.
Well-established and trusted brand in Germany.
Allowing third-party sellers to list their products.

Best for: Building long-term relationships with customers.

Otto.de is a major player in the German e-commerce market, with a long history as a mail-order catalogue company that has successfully transitioned to the online world. It is a well-established and trusted brand in Germany. The platform operates as both an online retailer selling its own stock and a marketplace, allowing third-party sellers to list their products. Otto.de offers a diverse selection of products, including furniture, fashion, electronics, home appliances, sports equipment, and much more. The marketplace hosts over 6,500 partners providing 18 million products covering 34,000 brands. The platform is available in Germany, Austria, Switzerland, the Netherlands, the UK, and Japan.

Otto.de is known for its emphasis on customer service and building long-term relationships with customers. The company has over 12 million active customers. The platform is the third most visited e-commerce website in Germany with 50 million monthly visits. Otto.de has successfully transitioned from a catalogue-based company to a leading digital platform, emphasizing customer satisfaction, partner integration, and technological innovation.

Joom

Germany

Joom.com

Key Features:

Popular platform in Germany operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide.

Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries. The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

MediaMarkt

Germany

mediamarkt.de

Key Features:

Major electronics retailer with an online marketplace for third-party sellers.
Well-established and trusted brand in Europe.
Wide selection of computers, smartphones, TVs, and home appliances.

Best for: Suppliers of electronics and home appliances.

MediaMarkt is a major electronics retailer in Europe with a growing online marketplace where third-party sellers can offer their products. Currently, the platform is operational in Germany, Austria, Spain, the Netherlands, and Italy. The company has physical stores in addition to its online presence, allowing for a combined online and offline experience (e.g., click-and-collect). MediaMarkt is known for its wide selection of electronics, including computers, smartphones, TVs, home appliances, and more. This focus is reflected in its online marketplace. MediaMarkt is a well-established and trusted brand in Europe, giving its marketplace credibility and attracting customers.

MediaMarkt operates as a marketplace, meaning third-party sellers can list and sell their products alongside MediaMarkt’s own inventory. As of July 2023, the marketplace had around 1,060 third-party resellers, offering 1.2 million products. The marketplace hosts a variety of vendors, from individuals and small businesses to larger retailers and brands. MediaMarkt’s marketplace is open to European sellers meeting specific criteria, including tax registration within the EU, operating a logistics network or using a service provider for direct customer delivery, shipping from and accepting returns to a warehouse within the EU, offering German-speaking customer service, and meeting MediaMarkt’s product description requirements.

The platform is particularly suitable for sellers offering products in MediaMarkt’s core categories like electronics and home appliances.

Veepee

Germany

Veepee.de

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity.

Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. The company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels.
Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Fruugo

Germany

Fruugo.de

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.
The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sells products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

VidaXL

Greece

vidaxl.gr

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Skroutz

Greece

skroutz.gr

Key Features:

Greece’s leading e-commerce platform with a diverse product range.
Offers categories including electronics, fashion, and home goods.
Provides a marketplace for third-party sellers to reach Greek consumers.

Best for: Suppliers aiming to penetrate the Greek market.

Founded in 2005, Skroutz.gr is Greece’s largest online marketplace and e-commerce platform, often referred to as the ‘Greek Amazon’. The platform has grown significantly over the past 20 years, now offering access to over 30 million products and employing more than 500 staff. Its core function is to allow users to compare prices from various online retailers for the same product. This allows consumers to find the best deals. Skroutz.gr is the dominant player in the Greek price comparison market.

The platform offers a diverse range of products across many categories, including electronics, fashion, home goods, beauty products, baby products, and much more. In 2023, over 2 million unique consumers made purchases from the marketplace. The platform processes over 27,000 orders daily. Skroutz handles 50% of its deliveries through its Skroutz Last Mile service.

Skroutz.gr has become an essential part of the Greek e-commerce landscape. While it doesn’t sell products itself, it’s a critical tool for consumers to find the best deals and for retailers to reach potential customers. It’s a powerful marketing channel for online businesses in Greece.

Skroutz operates as a comprehensive online marketplace, allowing customers to purchase products directly through their platform. International Expansion: Skroutz currently sells to 27 European countries and is eyeing further expansion within the EMEA region (Europe, the Middle East, and Africa).

To support its growth, Skroutz has partnered with various technology providers such as Google Maps Platform to improve delivery efficiencies and reduce delivery times and MoEngage to increase conversions among existing customers. These technological integrations have allowed Skroutz to optimize its operations, improve customer engagement, and scale its business effectively.

e-shop

Greece

e-shop.gr

Key Features:

E-commerce marketplace with electronics, fashion, and home goods.
Well-known and trusted brand in Greece.
Provides a marketplace for third-party sellers.

Best for: Suppliers intended to reach Greek consumers.

e-shop is a prominent online retailer in Greece, with a marketplace platform where third-party sellers can offer their products. The platform offers a diverse range of products, including electronics, computers, home appliances, fashion, beauty products, toys, and more. e-shop.gr is a well-known and trusted brand in Greece, attracting a large customer base. 97% of platform’s traffic comes from Greece, with 2.6 million monthly visits.

e-shop.gr’s marketplace provides a platform for sellers to reach Greek consumers interested in a wide range of products. The marketplace benefits from e-shop.gr’s brand recognition, established online presence, and strong customer base.

Plaisio

Greece

Plaisio.gr

Key Features:

E-commerce marketplace with electronics, computers, smartphones.
Click-and-collect experience.
Provides a marketplace for third-party sellers.

Best for: Suppliers intended to reach Greek consumers.

Plaisio.gr is a well-known retailer in Greece with an online marketplace where third-party sellers can offer their products. Company’s e-commerce net sales amounts to $102 million in 2023. Plaisio ranked as the 2nd largest e-commerce site in Greece by net sales in 2019.

Plaisio is known for its wide selection of electronics, computers, smartphones, TVs, audio equipment, gaming products, and related items. This specialization is reflected in its online marketplace. The platform offers 25,000 branded and private label products. Main product segments are Computers & IT (57% of sales), Office Equipment, and Telephony.

Plaisio.gr operates a platform where third-party sellers can list and sell their products alongside Plaisio’s own inventory. The company has a network of physical stores across Greece, complementing its online platform and offering options like click-and-collect, which can be a significant advantage for sellers.

Zalando

Hungary

zalando.hu

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Hungary

vidaxl.hu

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Allegro

Hungary

allegro.hu

Key Features:

Leading e-commerce platform in Poland, Czech Republic, Slovakia, and Hungary.
Sellers to create individual product cards.
Offers various categories including electronics, fashion, and home goods.

Best for: Sellers looking to reach a wide audience in Central and Eastern Europe.

Founded in 1999, Allegro is the leading e-commerce platform in Poland, actively expanding its presence in other Central and Eastern European countries, including the Czech Republic, Slovakia, and Hungary.

Allegro.hu is a rapidly growing e-commerce marketplace in Hungary, launched by Allegro in October 2024. Allegro’s expansion into Hungary adds approximately 10 million potential customers to its addressable market. The platform offers over 150 million products across various categories. Allegro.hu operates on a marketplace model, allowing direct transactions between buyers and sellers.

Allegro is particularly strong in the following product categories: electronics, home and garden, fashion. The platform offers competitive prices and various deals and promotions to attract customers. Allegro has a strong mobile presence, with a user-friendly app that caters to the growing mobile user base.

Unlike Amazon, Allegro requires sellers to create individual product cards for each item, allowing buyers to easily compare offerings from different sellers. The platform continues to be a crucial player in the European e-commerce ecosystem, offering opportunities for businesses of all sizes to reach online shoppers.

Alza

Hungary

alza.hu

Key Features:

Prominent e-commerce platform in Central Europe.
Offers a wide range of products including toys, cosmetics, and sports equipment.
Provides comprehensive logistics solutions.

Best for: Sellers looking to expand their presence in Central Europe.

Alza is a prominent e-commerce platform primarily operating in Central Europe, specializing in online retail of electronics, home appliances and consumer technology. Founded in 1994, the company has grown to become one of the largest online retailers in the Czech Republic, Slovakia, Hungary and Germany.

While Alza operate as a retailer themselves, it also have a marketplace where third-party sellers can list their products. The company primarily operates online, with a user-friendly website and mobile app that make shopping convenient. The company offers Alza+, a premium account service for both B2C and B2B customers. Alza has invested heavily in its logistics and fulfilment network, with numerous pickup points (AlzaBoxes) and partnerships with delivery services.

As of 2021, Alza demonstrated impressive business metrics with an annual turnover of over €1.76 billion. The product catalogue contains 700,000 items. The company provides customers with modern shopping and logistics solutions such as fast purchasing options, data-driven personalization, 24-hour delivery, quick refund and complaint processes, cryptocurrency payments.

The company continues to innovate and expand its digital retail presence in the Central European market. Alza’s success is attributed to its focus on positive customer experiences, fast delivery options, and continuous innovation in e-commerce services.

eMAG

Hungary

emag.hu

Key Features:

Romania’s largest online retailer with a vast product range.
Provides marketplace services for third-party sellers.
Offers fulfilment and delivery solutions.

Best for: Suppliers looking for extensive reach in Romania, Hungary and Bulgaria.

Founded in 2001, eMAG is a prominent e-commerce marketplace headquartered in Bucharest, Romania. With over 63 million active shoppers monthly the platform has established itself as a leading online retail ecosystem in Eastern Europe, serving multiple countries including Romania, Bulgaria and Hungary. eMAG hosts more than 53,000 sellers and offers a catalogue of 34 million listed products. It holds a 30 – 40% market share in Romania’s e-commerce sector.

eMAG provides platform for both individual consumers and businesses. It supports diverse product categories, including electronics, appliances, books, fashion and home goods. Commission rates range between 7% and 25% depending on product category. There is no account management costs. Sellers pay only when they make sales and revenue is transferred every 14 days. The platform operates several extra services including performance reports, fulfilment services, marketing campaign support and cross-border selling opportunities.

eMAG aims to be more than just an online retail platform, envisioning itself as a comprehensive digital ecosystem that supports both buyers and sellers. With a recent $200 million investment, the company is actively expanding its presence across Eastern and Southern European e-commerce markets.

Heimkaup

Iceland

heimkaup.is

Key Features:

Icelandic online retailer with a focus on electronics, and home goods.
Partnerships with brands and distributors.
Provides fast delivery and excellent customer service.

Best for: Suppliers looking to enter Iceland’s e-commerce market.

Heimkaup.is is Iceland’s largest online store, offering a wide range of products across multiple categories, including electronics, home appliances, furniture, fashion, beauty products, children’s items, outdoor gear, and much more. In addition to physical goods, Heimkaup.is sells digital products such as e-books, including academic and professional titles.

Founded in 2010, the company has grown to become a progressive e-commerce platform with a diverse product selection. Heimkaup generates most of its e-Commerce net sales within Iceland. The website is primarily in Icelandic, catering to its local market. Heimkaup.is primarily functions as a direct online retailer, meaning it purchases and stocks the inventory to sell. While not a marketplace in the traditional sense, Heimkaup.is has partnerships or affiliate programs with brands and distributors.

Heimkaup.is continues to evolve, focusing on simplification, better procurement, optimization, and lower unit costs to strengthen its position in the Icelandic e-commerce market. Heimkaup.is is a well-established and popular online shopping destination in Iceland. Its wide variety of products and focus on customer service make it a valuable platform for businesses looking to reach Icelandic consumers.

eBay

Ireland

ebay.ie

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

Operating for 20 years, eBay.ie is the dedicated marketplace for Ireland within the global eBay ecosystem. The platform ranks behind Amazon and AliExpress in the Irish e-Commerce market. eBay.ie functions as a marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers, both individuals and businesses. eBay.ie provides a platform for Irish buyers and sellers to connect. It offers a wide variety of products and leverages the global reach and brand recognition of eBay. In 2018, there were 3.7 million listings from Irish professional sellers on the platform, with 68% of these sellers using eBay as an export channel. There are over 200,000 registered eBay community members in Ireland, with 3 million total visits per month. In 2013, 215,000 items were sold on eBay’s Irish site.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Zalando

Ireland

zalando.ie

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Ireland

vidaxl.ie

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Wayfair

Ireland

wayfair.ie

Key Features:

Available in U.S., Canada, United Kingdom, Ireland
Specializes in furniture and home goods.
Drop-shipping model.

Best for: Furniture, décor, and home improvement items.

Wayfair Marketplace is a prominent online platform specializing in home goods, including furniture, decor, and appliances. It offers a vast selection of over 18 million items from more than 7,000 suppliers, catering to a diverse customer base that includes both individual consumers and institutional clients. With approximately 60 million visitors monthly and 22.6 million active consumers, sellers can tap into a vast audience that trusts Wayfair for quality products. The marketplace is designed to provide an extensive range of products for every style and budget, making it a key player in the home goods sector.

Wayfair operates primarily on a drop-shipping model, which allows it to avoid holding inventory. When a product is sold, the supplier is notified to ship the item directly to the customer. Unlike many other e-commerce platforms, Wayfair does not charge sellers fees or commissions. Instead, it purchases products at wholesale prices and sells them at retail prices, allowing sellers to retain higher profit margins.

Wayfair’s mission is to transform the way people shop for their homes, providing a seamless shopping experience for consumers looking for furniture, decor, and other home essentials. As one of the largest e-commerce destinations for home furnishings, Wayfair handles millions of orders annually and has a significant market presence in North America and Europe. The marketplace has invested in visual search technology, allowing customers to take a picture of a piece of furniture they like and find similar items on the platform.

In summary, Wayfair stands out in the e-commerce landscape due to its specialized focus on home goods, innovative use of technology, and strategic partnerships with suppliers. Its commitment to providing a vast selection of products while maintaining competitive pricing has solidified its position as a leader in the online retail space for home furnishings.

Amazon

Italy

Amazon.it

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in 2010, amazon.it has become Italy’s largest e-Commerce website with a 14% online retail market share. The platform is the most visited online marketplace in Italy with 175.4 million monthly visits. In the first quarter of 2023, 35.7 million people browsed Amazon.it, which is over half of Italy’s population.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy, and Spain.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Italy

ebay.it

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.it is the dedicated Italian marketplace within the global eBay ecosystem. It is a significant player in the Italian e-commerce landscape, connecting buyers and sellers across Italy. eBay.it functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. eBay.it operates in a competitive Italian e-commerce market, facing competition from both international giants like Amazon.it and strong local players. The platform provides various tools and programs for sellers to manage their listings, track sales, and handle customer interactions.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Temu

Italy

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022 Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe with 104.6 million monthly visitors, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and extremely competitive pricing. The platform is available for businesses from USA and the UK, France, Germany, Italy, the Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

The marketplace provides time-based pricing and promotional strategies, incorporating gamification and social sharing. It uses AI and consumer data to analyse trends. The platform connects consumers directly with manufacturers and sellers, primarily offering heavily discounted products across numerous categories.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation. Temu’s main draw is its extremely competitive pricing, often significantly lower than other online retailers.

Zalando

Italy

zalando.ie

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ManoMano

Italy

manomano.it

Key Features:

Focused on DIY, home improvement, and gardening products.
Popular in France, Spain, and Germany.
Dedicated support for sellers.

Best for: Tools, furniture, and home renovation products.

ManoMano is a prominent online marketplace that specializes in home improvement, DIY, and gardening products. Founded in France in 2013, it has rapidly expanded its operations across Europe, including Belgium, France, Germany, Italy, Spain, and United Kingdom. The platform connects independent sellers with customers, allowing for a diverse range of products tailored to specific needs in the DIY and gardening sectors. It aims to become the go-to platform for home improvement and gardening products in Europe.

ManoMano offers a vast selection of items, including tools, hardware, construction materials, gardening supplies, home furniture, and more. The platform boasts approximately 7 million active customers and attracts around 50 million unique visitors each month. In 2020 alone, ManoMano reported sales of €1.2 billion.

ManoMano offers expert advice and guidance to customers through their “Manodvisors” community, helping them make informed purchasing decisions. The website and mobile app are designed to provide a seamless and convenient shopping experience.

ManoMano is a marketplace that welcomes third-party businesses to sell their products on their platform. ManoMano acts as an intermediary, connecting buyers with sellers, who benefit from a large customer base specifically interested in DIY and gardening products. This focused traffic results in higher conversion rates as customers often have a clear intent to purchase. ManoMano is a trusted brand, which can increase customer confidence in offered products.

ManoMano does have a selection process for sellers to ensure quality and fit with their platform’s focus. The platform looks for professional vendors of DIY, gardening, decoration, furniture, or pet products. Each seller is paired with an account manager who offers personalized support and recommendations to enhance sales performance.

ManoMano presents a unique opportunity for sellers in the home improvement sector to reach a dedicated audience across Europe. With its specialized focus on DIY and gardening products, robust support services, and a growing user base, the marketplace stands out as a valuable platform for both new and established e-commerce businesses looking to expand their reach in this niche market.

ASOS

Italy

asos.com/it/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: Fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in the France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

VidaXL

Italy

vidaxl.it

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partners with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. VidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

ePrice

Italy

ePrice.it

Key Features:

Major Italian e-commerce platform.
Allowing third-party sellers to list their products.
Provides logistics and installation services.

Best for: Suppliers of electronics and home appliances.

Founded in 2000, ePrice.it is a major Italian online marketplace that has become one of the largest online retailers in Italy. The platform offers over 8 million products across more than 30 categories, including electronics, home appliances, clothing, toys, and more. ePrice.it services a large customer base with over 4 million active customers and 100,000 unique daily visitors.

ePrice.it operates as both an online retailer (selling its own stock) and a marketplace, allowing third-party sellers to list their products and reach a wider audience. For sellers, ePrice offers an automated inventory, order management tools, and detailed performance analytics. Company’s flexible delivery methods include home delivery and “Pick & Pay” points in 109 cities across Italy for convenient collection and payment.

ePrice is part of the International Marketplace Network (IMN), which allows sellers to easily expand to markets in Germany, France, and Romania in addition to Italy. This network integration provides sellers with automatic product translation and access to a significantly larger customer base without additional monthly fees. ePrice integrates omnichannel marketing tools to optimize customer engagement, achieving significant increases in conversion rates and email interaction metrics.

ePrice.it is a well-established and popular online shopping destination in Italy, especially for tech enthusiasts. Its specialization in electronics and IT, combined with its marketplace model, makes it a valuable platform for businesses looking to reach Italian consumers interested in these product categories.

Laredoute

Italy

laredoute.it

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys and home goods. The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children. The brand embodies a chic French aesthetic, offering classic and trendy pieces with a touch of Parisian flair. Known for its customer-centric approach, La Redoute leverages user-generated content (UGC) like reviews to enhance customer trust and engagement.

La Redoute aims to provide a personalized, technologically advanced shopping experience that bridges online and physical retail approach. While its roots are in France, La Redoute has a significant international presence, shipping to many countries worldwide. The UK website (laredoute.co.uk) received 1.09 million visits in December 2024.

The company often collaborates with designers and brands to offer exclusive collections. For business targeting customers interested in fashion and home decor with a French touch. La Redoute continues to grow as a leading European e-commerce player by combining digital innovation with its historical legacy.

MediaWorld

Italy

mediaworld.it

Key Features:

Major electronics retailer with an online marketplace for third-party sellers.
Well-established and trusted brand in Europe.
Wide selection of computers, smartphones, TVs, and home appliances.

Best for: Suppliers of electronics and home appliances.

MediaMarkt, in Italy under the brand name “MediaWorld”, is a major electronics retailer in Europe with a growing online marketplace where third-party sellers can offer their products. Currently the platform is operational in Germany, Austria, Spain, the Netherlands, and Italy. The Company has physical stores in addition to its online presence, allowing for a combined online and offline experience (e.g., click-and-collect). MediaMarkt is known for its wide selection of electronics, including computers, smartphones, TVs, home appliances, and more. This focus is reflected in its online marketplace. MediaMarkt is a well-established and trusted brand in Europe, giving its marketplace credibility and attracting customers.

MediaMarkt operates as a marketplace, meaning third-party sellers can list and sell their products alongside MediaMarkt’s own inventory. As of July 2023, the marketplace had around 1,060 third-party resellers, offering 1.2 million products. The marketplace hosts a variety of vendors, from individuals and small businesses to larger retailers and brands. MediaMarkt’s marketplace is open to European sellers meeting specific criteria, including tax registration within the EU, operating a logistics network or using a service provider for direct customer delivery, shipping from and accepting returns to a warehouse within the EU, offering German-speaking customer service, and meeting MediaMarkt’s product description requirements.

The platform is particularly suitable for sellers offering products in MediaMarkt’s core categories like electronics and home appliances.

Veepee

Italy

veepee.it

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. Company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels.

Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Unieuro

Italy

unieuro.it

Key Features:

Major electronics retailer in Italy with physical stores and an online marketplace.
Established and well-known brand.
Has a strong customer base in Italy.

Best for: Sellers of consumer electronics to reach Italian consumers.

Unieuro.it is a major electronics retailer in Italy, and they also operate an online marketplace where third-party sellers can offer their products. The platform is a good option for sellers offering electronics, home appliances, computers, smartphones, TVs, audio equipment, gaming products, and related items. Unieuro has a long history in the Italian market with both physical stores and a strong online presence. This gives their marketplace credibility and attracts customers. For the full year 2024, Unieuro’s revenue was €2.63 billion. The company has seen improved operating profitability for five consecutive quarters.

Unieuro.it’s marketplace provides a platform for sellers to reach Italian consumers interested in electronics and technology products. The marketplace benefits from Unieuro’s brand recognition, omnichannel presence, and specialized product focus.

Gjirafa50

Kosovo

Gjirafa50.com

Key Features:

Marketplace serving the Balkan region – Albania, Kosovo, Macedonia.
Allowing third-party sellers to list and sell their products.
Strong focus on technology products.

Best for: Businesses to reach consumers in the Balkan region.

Gjirafa50.com is a leading e-commerce and technology platform in the Balkans, with a strong presence in Kosovo, Albania, and North Macedonia. Gjirafa offers a wide variety of products, including electronics, fashion, home goods, and more. The company has experienced significant growth since its launch in 2016. Monthly website visits amount to 131,700 with an annual revenue of $48 million. More than 1,000 businesses have partnered with Gjirafa AdNetwork since 2016.

Gjirafa operates as a marketplace, allowing third-party sellers to list and sell their products alongside Gjirafa’s own inventory. Gjirafa is more than just a marketplace. It provides a range of services, including a search engine, video streaming, online marketing, and cloud computing, creating a comprehensive online ecosystem.

Gjirafa is a well-established and recognized brand in the Balkans, giving its marketplace credibility and attracting both buyers and sellers. Gjirafa provides regional platforms for businesses to reach consumers in the Balkan region, offering a diverse selection of products and benefiting from Gjirafa’s strong regional presence and growing e-commerce ecosystem. Gjirafa’s marketplace stands out for its focus on the Albanian-speaking market and its rapid growth in the Western Balkans region.

OLX

Kosovo

olx.ba

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Kosovo, Uzbekistan, Kazakhstan, and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

1a

Latvia

1a.lv

Key Features:

Leading online retailer in Latvia.
Offers products across categories like electronics, home goods, and sports equipment.
Provides a user-friendly platform for both buyers and sellers.

Best for: Suppliers looking to enter the Latvian market.

1a.lv is a leading e-commerce platform in Latvia, operating as both an online retailer and a marketplace. The website is designed for easy navigation and offers a diverse range of products.

As of 2022, 1a.lv accounted for around 50% of the market share in Latvia’s retail sector. The platform continues to expand, providing a strong presence in the Baltic e-commerce market.

220 Latvia

220.lv

Key Features:

Largest and most popular online shopping platform in Latvia.
Allowing third-party sellers to list their products.
Focuses on quality customer service and fast delivery.

Best for: Suppliers of electronics, toys, and beauty products.

220.lv is one of the largest and most popular online shopping platforms in Latvia, offering a wide range of products across various categories, including electronics, home appliances, fashion, beauty products, children’s items, sports goods, and much more. It functions as both an online retailer and a marketplace, allowing third-party sellers to list their products.

220.lv has invested in its logistics and fulfilment network to ensure efficient delivery of products to customers across Latvia. The platform offers various delivery options, including pickup points.

Operating as part of the PHH Group, which also includes Pigu.lt in Lithuania and Kaup24.ee in Estonia, 220.lv is a well-established and popular online shopping destination in Latvia. Its wide range of products, combined with its marketplace model, makes it a convenient option for Latvian consumers. It provides a good avenue for businesses, both large and small, to reach customers in Latvia.

220.lv hosts over 1,800 sellers in Latvia and 4,000 across the Baltics, targeting a combined market of 5 million potential buyers. The platform utilizes advanced warehouse management systems and supports integrations with inventory platforms like Wise2Sync for automated product updates.

220.lv continues to be a leading player in Baltic e-commerce by combining a robust marketplace model with customer-centric services.

VidaXL

Latvia

VidaXL.lv

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products. It operates in numerous European countries, making it a good option for businesses looking for broader European reach.

VidaXL functions as both an online retailer and a marketplace, allowing third-party sellers to list their products. The company also runs a dropshipping platform through DropshippingXL, enabling sellers to integrate and sell without managing inventory or logistics.

VidaXL ensures fast and reliable shipping through its extensive logistics network. With its own warehouses in multiple countries, including the Netherlands and Poland, VidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions.

Zalando

Latvia

Zalando.lv

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Latvia. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. Zalando’s marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfillment.

Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation. Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem, focusing on Business-to-Consumer (B2C) and Business-to-Business (B2B) growth.

1a

Lithuania

1a.lt

Key Features:

Leading online retailer in Lithuania.
Offers products across categories like electronics, home goods, and sports equipment.
Provides a user-friendly platform for both buyers and sellers.

Best for: Suppliers looking to enter the Lithuanian market.

1a.lt is a leading e-commerce platform in Lithuania, with a growing presence in the Baltic states, including Latvia as 1a.lv and Estonia as 1a.ee. It operates as both an online retailer and a marketplace, allowing third-party sellers to list their products. The website is designed for easy navigation and a pleasant shopping experience.

1a.lt offers a diverse range of products from electronics and home appliances to fashion, beauty products, children’s items, and more. 1a.lt utilizes a scalable search solution that helps manage increased traffic and improves the product discovery process for visitors.

As of 2022, 1a.lt accounted for a significant market share in Latvia’s retail sector. 1a.lt has become a significant player in the Baltic e-commerce market, connecting buyers and sellers across the region. Its strong presence in Lithuania, diverse product offerings, and growing marketplace have contributed to its success.

Varle

Lithuania

Varle.lt

Key Features:

Popular e-commerce platform in Lithuania.
Specializes in electronics and home appliances.
2,5 million products and 13,000 brands.

Best for: Suppliers looking to enter the Lithuanian market.

Varle.lt is one of the largest e-commerce platforms in Lithuania, specializing in electronics and home appliances. It also operates a marketplace where third-party sellers can offer their products. The company offers a diverse selection of over 2,5 million products from more than 13,000 brands.

Varle.lt claims to have over 50,000 daily visitors to their website, providing sellers with access to a broad audience of potential customers. In 2023, Varle generated approximately 82 million euros in sales in Lithuania, showing significant growth from previous years.

Varle.lt has a strong presence in the Lithuanian market with both physical stores and a robust online platform. This gives their marketplace credibility and attracts customers. Varle.lt is a well-known and trusted brand in Lithuania, with a high level of recognition among Lithuanian consumers.

Varle.lt’s marketplace provides a platform for sellers to reach Lithuanian consumers interested in electronics and home appliances. The platform benefits from Varle.lt’s brand recognition, omnichannel presence, and specialized product focus.

Pigu

Lithuania

Pigu.lt

Key Features:

Largest online retailer in Lithuania.
Offers a wide range of products including electronics, fashion, and home goods.
Provides a marketplace for third-party sellers.

Best for: Suppliers targeting the Baltic region.

Pigu.lt is the largest e-commerce platform in the Baltic states with a strong presence in Lithuania. Founded in 2007, the platform offers over 4.3 million products and operates under different names in various countries. Pigu.lt’s annual revenue was reported to be $81.8 million as of 2024.

Pigu.lt operates as both an online retailer and a marketplace, allowing third-party sellers to list their products. The company has invested in logistics and fulfillment networks, ensuring efficient delivery. It continues to expand its market presence, aiming to be the top online marketplace in the Baltic States and Finland.

VidaXL

Lithuania

vidaxl.lt

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in furniture, home goods, garden supplies, and more. VidaXL operates in numerous European countries, making it a great option for businesses seeking broader European reach.

VidaXL functions as both an online retailer, selling its own stock, and a marketplace, allowing third-party sellers to list their products. It also runs a dropshipping platform through DropshippingXL. In 2023, VidaXL’s e-commerce revenue was approximately $62.9 million, with total monthly visits of 662,000.

VidaXL ensures fast and reliable shipping through its extensive logistics network, offering free shipping in many regions. The platform is known for affordability, global reach, and innovative logistics solutions.

Zalando

Lithuania

Zalando.lt

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. Sellers can utilize Zalando’s logistics services for order fulfillment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem, focusing on business-to-consumer (B2C) and business-to-business (B2B) growth vectors.

eKupi

Macedonia

eKupi.mk

Key Features:

Major Croatian online retailer offering diverse product categories.
Platforms in Croatia, Serbia, Bosnia and Herzegovina, Macedonia, and Montenegro.
Provides delivery and third-party seller support.

Best for: Suppliers of electronics, fashion, and household goods.

Founded in 2010, eKupi.hr is Croatia’s largest online marketplace with its own platforms also in Serbia, Bosnia and Herzegovina, Macedonia, and Montenegro. It offers a wide range of products across various categories, including electronics, home appliances, DIY, hobby & leisure, and more. As a nationally-focused e-commerce platform, eKupi.hr generates most of its sales within Croatia. The company operates as both an online retailer, selling its own stock, and a marketplace, allowing third-party sellers to list their products and reach a wider audience.

eKupi.hr covers electronics, white goods, TVs, gaming, sports equipment, toys, tires, school supplies, and books. The marketplace is considered the top player in Croatia’s e-commerce market, particularly in the electronics and media category. Goods can be ordered by a mobile app available for both Android and iOS. The platform offers home delivery, as well as pickup points and parcel machines in major Croatian cities for faster and free collection. eKupi.hr uses the SAP Commerce platform (formerly Hybris) to enhance the shopping experience and support its business operations.

The platform receives over 100,000 daily website visits and processes more than 350,000 orders annually. eKupi operates in five countries across the region, utilizing localized webshops supported by a robust information system. As Croatia’s e-commerce market continues to grow, eKupi.hr is well-positioned to maintain its leading role in the country’s online retail landscape. The platform provides a direct sales channel to a large customer base for businesses looking to enter the Croatian market.

Gjirafa50

Macedonia

Gjirafa50.com

Key Features:

Marketplace serving the Balkan region – Albania, Kosovo, Macedonia.
Allowing third-party sellers to list and sell their products.
Strong focus on technology products.

Best for: Businesses to reach consumers in the Balkan region.

Gjirafa50.com is a leading e-commerce and technology platform in the Balkans, with a strong presence in Kosovo, Albania, and North Macedonia. Gjirafa offers a wide variety of products, including electronics, fashion, home goods, and more. The company has experienced significant growth since its launch in 2016. Monthly website visits amount to 131,700 with an annual revenue of $48 million. More than 1,000 businesses have partnered with Gjirafa AdNetwork since 2016.

Gjirafa operates as a marketplace, allowing third-party sellers to list and sell their products alongside Gjirafa’s own inventory. Gjirafa is more than just a marketplace. It provides a range of services, including a search engine, video streaming, online marketing, and cloud computing, creating a comprehensive online ecosystem.

Gjirafa is a well-established and recognized brand in the Balkans, giving its marketplace credibility and attracting both buyers and sellers. Gjirafa provides regional platforms for businesses to reach consumers in the Balkan region, offering a diverse selection of products and benefiting from Gjirafa’s strong regional presence and growing e-commerce ecosystem. Gjirafa’s marketplace stands out for its focus on the Albanian-speaking market and its rapid growth in the Western Balkans region.

Mall

Macedonia

mall.mk

Key Features:

Operates in Czech Republic, Slovakia, Slovenia, Croatia, and Macedonia.
Offers diverse product categories from electronics to fashion.
Provides seller support and marketing tools.

Best for: Suppliers seeking regional reach in Central Europe.

Mall.mk is a prominent e-commerce platform that has grown to become one of the largest online retailers in Macedonia. The company also operates in the Czech Republic, Slovakia, Slovenia, and Croatia. Mall operates as both online retailers and marketplaces, allowing third-party sellers to list their products. Mall Group has invested in its logistics and fulfilment network, with numerous pickup points and partnerships with delivery services.

The online store offers a wide range of products across multiple categories, including: electronics, fashion, household appliances, toys, beauty products, sports equipment, home décor. Customers can choose from an assortment of more than 140,000 products.

As of 2023, the platform generated online revenue of $252.5 million. In November 2024, Mall.cz was reported to have a monthly revenue of $12 million with an average order between $100 – $125. The platform continues to evolve, focusing on providing convenient online shopping experiences with competitive prices and efficient delivery services. Mall platforms have become significant players in the online retail market in Central Europe, offering a wide selection of products, a convenient shopping experience, and a growing marketplace for third-party sellers.

Anoch

Macedonia

Anoch

Key Features:

Prominent online marketplace in Macedonia.
Offers an extensive range of electronics and IT products.

Best for: Sellers to reach Macedonian consumers interested in electronics and IT products.

Anhoch is a prominent online marketplace, particularly known for its extensive range of electronics and IT products. This makes it a go-to platform for tech-savvy consumers in North Macedonia. The marketplace is particularly suitable for sellers offering products in Anhoch’s core categories like computers, laptops, smartphones, TVs, audio equipment, and gaming consoles.

eKupi

Montenegro

eKupi.me

Key Features:

Major Croatian online retailer offering diverse product categories.
Platforms in Croatia, Serbia, Bosnia and Herzegovina, Macedonia and Montenegro.
Provides delivery and third-party seller support.

Best for: Suppliers of electronics, fashion, and household goods.

Founded in 2010, eKupi.me is Montenegro’s largest online marketplace, with its own platforms in Croatia, Serbia, Bosnia and Herzegovina, Macedonia, and Montenegro. It offers a wide range of products across various categories, including electronics, home appliances, DIY, hobby & leisure, and more. As a nationally-focused e-commerce platform, eKupi.me generates most of its sales within Montenegro. The company operates as both an online retailer, selling its own stock, and a marketplace, allowing third-party sellers to list their products and reach a wider audience.

eKupi.me covers electronics, white goods, TVs, gaming, sports equipment, toys, tires, school supplies, and books. The marketplace is considered the top player in Montenegro’s e-commerce market, particularly in the electronics and media category. Goods can be ordered via a mobile app available for both Android and iOS. The platform offers home delivery, as well as pickup points and parcel machines in major cities for faster and free collection. eKupi.me uses the SAP Commerce platform (formerly Hybris) to enhance the shopping experience and support its business operations.

The platform receives over 100,000 daily website visits and processes more than 350,000 orders annually. eKupi operates in five countries across the region, utilizing localized webshops supported by a robust information system. As Montenegro’s e-commerce market continues to grow, eKupi.me is well-positioned to maintain its leading role in the country’s online retail landscape. The platform provides a direct sales channel to a large customer base for businesses looking to enter the Montenegrin market.

Amazon

Netherlands

Amazon.nl

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Founded in 2014, amazon.nl serves over 30 million visits per month, generating annual revenue of €12 billion in 2023. Amazon is the fourth-largest online retailer in the Netherlands with 8% market share in the Dutch e-commerce market. The platform offers over 100 million items across more than 30 categories with consumer electronics and electrical appliances, accounting for 37% of sales.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy, and Spain.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Netherlands

ebay.nl

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.nl is the dedicated Dutch-language marketplace within the global eBay ecosystem, serving the Netherlands. It is a significant player in the Dutch e-commerce market, connecting buyers and sellers across the country. This allows for a vast product catalogue, including electronics, fashion, home goods, collectibles, and much more. Both new and used items are commonly sold. eBay.nl operates in a competitive Dutch e-commerce market, facing competition from both international giants like Amazon.nl and strong local players like Bol.com and Coolblue. eBay.nl records 19 million monthly visits.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

Zalando

Netherlands

zalando.nl

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom.

As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products.

ASOS

Netherlands

asos.com/nl

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings.

ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience.

VidaXL

Netherlands

vidaxl.nl

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

The company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia.

VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company also runs a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics.

In 2023, VidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partners with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. VidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Bol

Netherlands

bol.com

Key Features:

Major online retailer in the Netherlands and Belgium.
Offers products across numerous categories.
Provides a platform for third-party sellers.

Best for: Suppliers aiming for a broad audience in the Benelux countries.

Founded in 1997, Bol.com is a leading online marketplace primarily serving consumers in the Netherlands and Belgium. The platform serves over 13 million customers annually and lists approximately 41 million products. 67% of the Dutch population uses Bol.com for online shopping.

Bol.com functions as both a direct retailer and a marketplace platform, allowing third-party sellers to list both new and second-hand goods. The marketplace is a mix of larger retailers and smaller businesses selling on the platform. In 2023, Bol.com’s online revenue amounted to $2.3 billion.

Bol.com covers a wide range of over 40 million products, including: computers & electronics, toys & hobby, health & beauty, clothing & accessories, sports & outdoors, books & games, office & school supplies, home & household, DIY, garden & pet supplies. The platform provides analytics tools for sellers to track sales performance and gain customer insights.

Bol.com offers its own logistics services (“Logistics via bol”) and also partners with other delivery providers to ensure efficient delivery. 76% of Dutch consumers trust Bol.com to deliver packages safely and on time. The marketplace continues to expand into new product categories and delivery options, including same-day delivery in many areas of the Netherlands.

Bol.com’s success is attributed to its focus on offering a wide product selection, convenient shopping experience, and superior customer service, making it a dominant player in the Dutch e-commerce landscape.

Bol.com is a well-known and trusted brand in the Netherlands and Belgium, with a long history in e-commerce. Sellers interested in joining can create an account and list products through the Bol.com marketplace platform, with opportunities to reach millions of potential customers in the Benelux region.

Coolblue

Netherlands

coolblue.nl

Key Features:

Leading online retailer in the Benelux region.
Recognized for wide selection and competitive prices.
Provides a platform for third-party sellers.

Best for: Suppliers of electronics, computers, and gaming products.

Founded in 1999, Coolblue.nl is a leading online retailer in the Netherlands and Belgium, recognized for its wide selection and competitive pricing in electronics, computers, mobile phones, gaming products, home appliances, smart home devices, and related tech hardware and software. The marketplace is a go-to destination for tech enthusiasts and those seeking high-quality appliances.

The platform is known for their exceptional customer service, detailed product information, and competitive pricing. While the company has a strong focus on direct retail, it also has a marketplace component, allowing third-party sellers. The company generated €2.41 billion in revenue in 2023, marking a 2.5% growth from the previous year. Coolblue.nl has a robust logistics network and offer various delivery options, including same-day delivery in many areas.

Coolblue is a well-established and popular online shopping destination in the Netherlands and Belgium, especially for those seeking electronics and appliances. Its specialization in these categories, combined with its omnichannel approach and dedication to customer service, makes it a valuable platform for businesses looking to reach consumers in the Benelux region.

MediaMarkt

Netherlands

mediamarkt.nl

Key Features:

Major electronics retailer with an online marketplace for third-party sellers.
Well-established and trusted brand in Europe.
Wide selection of computers, smartphones, TVs, and home appliances.

Best for: Suppliers of electronics and home appliances.

MediaMarkt is a major electronics retailer in Europe with a growing online marketplace where third-party sellers can offer their products. Currently, the platform is operational in Germany, Austria, Spain, the Netherlands, and Italy. The Company has physical stores in addition to its online presence, allowing for a combined online and offline experience (e.g., click-and-collect). MediaMarkt is known for its wide selection of electronics, including computers, smartphones, TVs, home appliances, and more.

The platform is particularly suitable for sellers offering products in MediaMarkt’s core categories like electronics and home appliances.

Veepee

Netherlands

veepee.nl

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Fonq

Netherlands

Fonq.nl

Key Features:

Popular Dutch platform.
Specializes in home furnishings, decor, and lifestyle products.
Designed to connect third-party sellers with buyers.

Best for: Sellers offering products in home furnishings, décor, and lifestyle products.

Launched in 2018, fonq.nl is a popular Dutch online retailer specializing in home furnishings, decor, and lifestyle products. They also operate a marketplace where third-party sellers can offer their products. This includes furniture, lighting, home accessories, garden products, kitchenware, and more. This specialization makes it a go-to platform for consumers looking to furnish and decorate their homes.

Fonq.nl records 1.1 million visits per month, with the largest age group of 45-54 year olds.

Fruugo

Netherlands

fruugo.nl

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The platform is designed to help sellers reach international customers without the challenges of managing separate websites and sales channels in multiple countries. Fruugo handles local customer service, taxes, payments, and logistics for sellers to ease the process of selling cross-border.

Fruugo primarily features categories like home & garden, fashion, sports & leisure, health & beauty, electronics, toys & games, and more. It’s a great choice for businesses that are looking to expand their reach to international buyers without having to build separate infrastructure.

Zalando

Norway

zalando.no

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Norway. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels.

Zalando has established itself as a trusted and recognizable brand in the European fashion market, transitioning towards an ecosystem model that enhances its B2C and B2B operations. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers and manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

VidaXL

Norway

vidaxl.no

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL is known for its wide selection of affordable products, primarily in categories like furniture, home goods, garden supplies, and more. Operating across numerous European countries, VidaXL offers a platform for third-party sellers and also functions as a dropshipping platform, making it a great option for businesses looking to expand their reach.

The company has a large distribution network, ensuring fast and reliable shipping to countries like Norway. VidaXL’s approach includes bulk purchasing for competitive pricing, as well as a focus on global reach and innovative logistics solutions. In 2023, VidaXL’s e-commerce revenue was approximately $62.9 million with total monthly visits of 662,000.

With its dropshipping platform, VidaXL enables third-party sellers to integrate and sell without managing inventory or logistics, making it an ideal marketplace for businesses looking to scale across Europe.

CDON

Norway

cdon.no

Key Features:

One of the largest online marketplaces in the Nordic region.
Platform for both B2B and B2C sales.
Wide range of products including electronics, books, and home appliances.

Best for: Suppliers looking to enter the Nordic e-commerce market.

CDON, founded in 1999, is one of the largest online marketplaces in the Nordic region, with strong operations in Norway. It offers a wide range of products, including electronics, fashion, home goods, beauty products, and books. The platform serves millions of customers across Sweden, Norway, Denmark, and Finland.

CDON operates both as an online retailer and a marketplace, allowing third-party sellers to list their products. With over 120 million annual visits and 1,600 merchants on the platform, CDON offers a scalable model for businesses looking to expand across the Nordic region.

CDON provides a robust platform for B2B and B2C sales, helping suppliers reach a wider audience. The company is known for its drop shipment model and its commitment to providing merchants with valuable insights and dedicated support.

Fyndiq

Norway

fyndiq.no

Key Features:

1.6 million customers in Sweden, Finland, Norway, and Denmark.
Designed for customers looking for deals and discounted items.
Connecting third-party sellers with customers.

Best for: Discounted products and bargain hunters.

Founded in 2010, Fyndiq is a Swedish online marketplace known for its focus on discounted products. It serves over 1.6 million customers in Sweden, Norway, Finland, and Denmark, offering a broad selection of items across various categories like fashion, electronics, home goods, and more.

Fyndiq operates as an online marketplace, connecting third-party sellers with customers. It is especially popular among bargain hunters looking for discounted products. The platform is mobile-friendly and charges commission fees instead of listing fees, making it a valuable option for sellers.

With strong brand recognition in Sweden and a large customer base, Fyndiq is an attractive marketplace for businesses looking to target bargain-seeking consumers in Norway and other Nordic countries.

Amazon

Poland

Amazon.pl

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in 2021, Amazon.pl has achieved an annual revenue of $357 million.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy, and Spain.

eBay

Poland

ebay.pl

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.pl is the dedicated Polish-language marketplace within the global eBay ecosystem. It is a significant player in the Polish e-commerce market, connecting buyers and sellers across Poland. eBay.pl is ranked 1 in the auctions category in Poland. The platform functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. eBay.pl operates in a competitive Polish e-commerce market, facing competition from both international giants like Amazon and strong local players like Allegro.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

OLX

Poland

olx.pl

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan, and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%).

Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Zalando

Poland

zalando.pl

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ASOS

Poland

asos.com/pl/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in the France, Germany, Poland, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

VidaXL

Poland

vidaxl.pl

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Allegro

Poland

allegro.pl

Key Features:

Poland’s largest online marketplace with 20 million buyers per month.
Expanding its presence in Czech Republic, Slovakia and Hungary.
Offers various categories including electronics, fashion, and home goods.

Best for: Sellers looking to reach a wide Polish audience.

Founded in 1999, Allegro is the leading e-commerce platform in Poland, actively expanding its presence in other Central and Eastern European countries, including the Czech Republic, Slovakia, and Hungary. In Poland, Allegro is a strong brand with a dominant market share of nearly 50% in the country’s online shopping sector. It serves approximately 14-20 million active buyers monthly and generates over €13 billion in customer transactions. The platform dominates the Polish e-commerce landscape, outperforming international competitors like Amazon and AliExpress.

In 2022, Allegro Group’s net revenue reached over nine billion zloty, with a year-on-year increase of 68 percent. Allegro is particularly strong in the following product categories: electronics, home and garden, fashion. The platform offers competitive prices and various deals and promotions to attract customers. Allegro has a strong mobile presence, with a user-friendly app that caters to the growing mobile user base.

Unlike Amazon, Allegro requires sellers to create individual product cards for each item, allowing buyers to easily compare offerings from different sellers. The platform continues to be a crucial player in the European e-commerce ecosystem, offering opportunities for businesses of all sizes to reach online shoppers.

Kaufland

Poland

kaufland.pl

Key Features:

Marketplaces in Germany, Austria, Czech Republic, Slovakia and Poland.
Selling on multiple country platforms with one registration.
Offering products across over 5,000 categories.

Best for: Selling on multiple country platforms with one registration.

Kaufland.de is a major online marketplace in Germany, owned by the largest retail group in Europe and fourth largest globally – Schwarz Group, which also owns the Lidl supermarket chain. It is a significant player in the German e-commerce market, offering a large customer base and a wide range of products, including electronics, home goods, fashion, beauty products, DIY supplies, garden items, and even groceries. Kaufland is a well-known and trusted brand in Germany, thanks to its extensive network of physical stores. This gives the online marketplace a level of credibility.

Kaufland has been expanding its online marketplace across Europe, with dedicated websites for Germany (primary market), Czech Republic (Kaufland.cz) and Slovakia (Kaufland.sk). The company plans to evolve into a global marketplace under the “Kaufland Global Marketplace” initiative.

The platform attracts approximately 32 million monthly online visitors, offering 5,000 products. It generated $284.1 million in online revenue in 2023. The average basket value is €80.69, higher than competitors like eBay (€50.63) and Amazon (€37.84).

Kaufland.de operates as a marketplace, connecting third-party sellers with customers. To sell on the platform, sellers must be a registered business, provide customer service, handle returns and offer products with an official EAN code. Kaufland features more than 8,000 sellers and has partnerships with various logistics providers to ensure efficient delivery throughout Germany, Austria, Slovakia, Czech Republic and Poland.

Sellers benefit from tools like automated marketing services, SEO optimization, and integration with external online stores. Kaufland supports sellers with Fulfillment by Kaufland (FBK) services and diverse payment methods. Kaufland Global Marketplace allows selling on multiple country platforms with one registration, offers free product data translation, provides payment processing in local currencies and supports multi-channel marketing.

Kaufland.de is a popular and growing online shopping destination in Germany, Austria, Czech Republic, Slovakia and Poland. Its wide variety of products, combined with the trust associated with the Kaufland brand, makes it a valuable platform for businesses looking to reach consumers in Central Europe. Kaufland.de’s rapid growth—seven times faster than the German e-commerce market—positions it as a major player in European online retailing.

Joom

Poland

joom.com

Key Features:

Popular platform in Poland operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries.

The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

Ceneo

Poland

ceneo.pl

Key Features:

Popular price comparison website and marketplace in Poland.
Covers electronics, home goods, fashion, beauty products, children’s items.
Well-established and trusted brand in Poland.

Best for: Suppliers looking to reach Polish consumers.

Ceneo is a popular price comparison website in Poland that also functions as a marketplace. The Platform allows users to compare prices from various online retailers and also offers a platform for sellers to list their products. Ceneo covers a wide range of product categories, including electronics, home goods, fashion, beauty products, children’s items, and more. Ceneo is a well-established and trusted brand in Poland, making it a key platform for reaching Polish consumers.

Ceneo offers a “Buy Now” feature that allows users to purchase products directly from the platform, streamlining the buying process. The company offers integration with various e-commerce platforms, making it easier for sellers to manage their listings and orders.

There are over 26,000 registered stores on the platform. The marketplace recorded 38 million total visits in January 2025, with the largest age group of 26-34 year olds. 10% of Polish consumers mention Ceneo when asked about e-commerce sites. Every eighth webshop transaction in Poland comes from Ceneo. The platform plays a pivotal role in Polish e-commerce ecosystem and has a significant impact on forming opinions about goods and sellers in Poland.

Empik

Poland

empik.com

Key Features:

Marketplace and a large network of physical stores.
Specializing in books, music, movies, games, and other cultural products.
Well-established and trusted brand in Poland.

Best for: Sellers offering products in Empik’s core categories.

With Over 55 million online users and 2.5 million daily visits, Empik is a well-known Polish brand specializing in books, music, movies, and games. Apart from that the company also offers a wide range of other items, including electronics, home goods, fashion, and beauty products. The company has a marketplace where third-party businesses can offer their products, particularly in their specialized categories. Sellers receive payments within 14 days. Empik has a large network of 350 physical stores across Poland, in addition to its online platform. This omnichannel approach allows customers to shop in a way that suits them best.

Empik is a well-established and trusted brand in Poland, with a long history and strong brand recognition. The company provides a valuable platform for sellers to reach Polish consumers, particularly those interested in cultural and entertainment products. Its strong brand recognition, omnichannel presence, and diverse product selection make it a key player in the Polish e-commerce landscape.

Morele.net

Poland

morele.net

Key Features:

Specializing in electronics and technology products.
Strong presence in the Polish market.
5 top-selling online marketplace for electronics globally.

Best for: Suppliers looking to reach Polish consumers.

Morele.net is a popular Polish online retailer specializing in electronics and technology products. The company also operates a marketplace where third-party sellers can offer their products. The platform is known for its wide selection of electronics, computers, smartphones, home appliances, gaming products, and related items. This specialization makes it a go-to platform for tech-savvy consumers in Poland. Morele.net has a strong presence in the Polish market, with a reputation for offering quality products and competitive prices.

Morele.net is currently the second-largest multi-vertical e-commerce platform in Poland, with e-Commerce net sales amounted to $32.3 million in 2024. Globally, morele.net is ranked as the fifth top-selling online marketplace for electronics, with 4.7 million monthly visits and 1,500 sellers displaying their products.

Morele.net provides a valuable platform for sellers to reach Polish consumers interested in electronics and IT products. Its specialized focus, established presence, and online expertise make it a relevant option for businesses in this niche.

Morele.net has established itself as a significant player in the Polish e-commerce market, particularly in the electronics sector, with a strong focus on providing a wide range of products and engaging with tech-savvy consumers.

Fruugo

Poland

fruugo.pl

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sells products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

OLX

Portugal

olx.pt

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

VidaXL

Portugal

vidaxl.pt

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

Laredoute

Portugal

laredoute.pt

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys and home goods.

The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children.

Worten

Portugal

worten.pt

Key Features:

Leading Portuguese retailer specializing in electronics and home appliances.
Offers an online platform for third-party sellers.
Direct transactions between sellers and customers.

Best for: Electronics, gadgets, and appliance suppliers targeting Portuguese consumers.

Worten.pt is a Portuguese online marketplace and electronics retailer specializing in consumer electronics, appliances, and entertainment products. Worten operates primarily in Portugal and Spain, providing an online marketplace for sellers to list products.

Founded in 2001, the platform offers a diverse range of products including consumer appliances, multimedia electronics, computers, phones, home decor, beauty, health, and baby products. The platform generated approximately $143 million in online revenue in 2023.

Worten.pt is a go-to destination for tech enthusiasts in Portugal with almost 14 million monthly visits. 60% of customers are male. The largest age group is 25 – 34 years old. The platform operates as part of the larger Worten retail chain, which has over 230 physical stores in Portugal and Spain. Worten.pt offers a marketplace feature, allowing third-party sellers to list and sell products alongside Worten’s own inventory.

The platform does not act as an agent, distributor, or reseller of products. Sellers can list products and accept customer orders. Transactions are directly between customers and sellers.

Fnac

Portugal

Fnac.com

Key Features:

Well-established and trusted brand specializing in cultural and electronic products.
E-Commerce platforms in France, Belgium, Spain and Portugal.
Third-party sellers can list and sell their products.

Best for: Selling products in Fnac’s core categories – books, music, electronics.

Fnac.com is the online marketplace of the French retail chain Fnac, specializing in cultural and electronic products, including books, music, movies, games, electronics, and small appliances. Fnac is a well-established and trusted brand in France and other European countries, giving its marketplace credibility.

Fnac has physical stores in addition to its online platform, allowing for a combined online and offline experience like click-and-collect. Fnac.com operates as a marketplace, meaning third-party sellers can list and sell their products alongside Fnac’s own inventory. The marketplace hosts a variety of sellers, from individuals and small businesses to larger retailers and brands. The platform offers advertising options for sellers, including sponsored product campaigns and banner advertising.

Fnac.com generated $557 million in e-Commerce net sales in 2023. The Fnac Darty group achieved a turnover of €7.5 billion in 2020, with online sales accounting for nearly 30% of total turnover.

OLX

Romania

OLX.ro

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Zalando

Romania

Zalando.ro

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

VidaXL

Romania

VidaXL.ro

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

eMAG

Romania

eMAG.ro

Key Features:

Romania’s largest online retailer with a vast product range.
Provides marketplace services for third-party sellers.
Offers fulfilment and delivery solutions.

Best for: Suppliers looking for extensive reach in Romania, Hungary, and Bulgaria.

Founded in 2001, eMAG is a prominent e-commerce marketplace headquartered in Bucharest, Romania. With over 63 million active shoppers monthly the platform has established itself as a leading online retail ecosystem in Eastern Europe, serving multiple countries including Romania, Bulgaria and Hungary. eMAG hosts more than 53,000 sellers and offers a catalogue of 34 million listed products. It holds a 30 – 40% market share in Romania’s e-commerce sector.

eMAG provides a platform for both individual consumers and businesses. It supports diverse product categories, including electronics, appliances, books, fashion and home goods. Commission rates range between 7% and 25% depending on product category. There is no account management costs. Sellers pay only when they make sales and revenue is transferred every 14 days. The platform operates several extra services including performance reports, fulfilment services, marketing campaign support and cross-border selling opportunities.

eMAG aims to be more than just an online retail platform, envisioning itself as a comprehensive digital ecosystem that supports both buyers and sellers. With a recent $200 million investment, the company is actively expanding its presence across Eastern and Southern European e-commerce markets.

Joom

Romania

Joom.com

Key Features:

Popular platform in Romania operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries.

Cel

Romania

Cel.ro

Key Features:

Popular platform in Romania specializing in electronics and IT products.
200 partner suppliers and over 1 million listed products.
Reputation for offering quality products and competitive prices.

Best for: Suppliers of fashion, electronics, and home goods.

Launched in 2004, Cel.ro is a popular Romanian online retailer specializing in electronics and IT products. The company also operates a marketplace where third-party sellers can offer their products, particularly in the electronics category, including TVs, audio equipment, computers, smartphones, home appliances, gaming products, and related items. This specialization makes it a go-to platform for tech-savvy consumers in Romania. Cel.ro has a strong presence in the Romanian market, with a reputation for offering quality products and competitive prices.

Cel.ro claims to have 100,000 daily customers, providing sellers with access to a broad audience of potential customers. As of early 2019, Cel.ro’s marketplace had over 200 partner suppliers and over 1 million listed products.

Wildberries

Russia

wildberries.ru

Key Features:

E-commerce platform with strong presence in Kazakhstan.
Ranks among the top 20 leading online marketplaces worldwide.
Offers fashion, footwear, electronics, home goods, and beauty products.

Best for: Businesses targeting consumers in Kazakhstan.

Wildberries is a major e-commerce platform with a dominant presence in Russia and other countries in the region, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, and Israel. The company is the largest online retailer in Russia with a 12.5% market share in 2020. Wildberries ranks among the top 20 leading online marketplaces worldwide with a gross merchandise revenue (GMV) of nearly $24 billion. The platform processes over 20 million orders per day, with over 75 million customers and 1 million active sellers as of 2024. Wildberries has more than 100 million registered users, primarily women aged 25 to 44.

The marketplace offers a vast selection of products across numerous categories, including fashion, footwear, electronics, home goods, beauty products, children’s items, and much more. Wildberries is particularly known for its wide selection of fashion items, making it a popular destination for clothing and accessory purchases. Wildberries has a well-developed logistics network, including warehouses and pick-up points, facilitating efficient delivery and returns.

The marketplace is suitable for businesses targeting consumers in Russia and other countries where Wildberries operates, particularly those interested in fashion and a wide variety of products. Wildberries continues to grow rapidly, focusing on expanding its presence in Central Asia, including Kazakhstan, Kyrgyzstan, and Uzbekistan while innovating its platform with AI-driven solutions to enhance user experience and seller support.

Ozon

Russia

Ozon.ru

Key Features:

Major e-commerce platform in Russia, Belarus and Kazakhstan.
Offers electronics, home goods, fashion, beauty products.
100,000 third-party sellers.

Best for: Business selling electronics, fashion, automotive, and household goods.

Similar to Wildberries, Ozon is another large e-commerce platform with a strong presence in Russia, Belarus, and Kazakhstan. Ozon.ru offers 9 million products across 20 categories, including electronics, home goods, fashion, beauty products, children’s items, books, and much more. Ozon provides a marketplace for 100,000 third-party sellers, with 85% being small and medium-sized businesses. The marketplace has over 11,000 pickup points and 2,500 couriers. The company offers additional services such as Ozon.Invest for business loans, consumer loans, and a debit card with cashback.

The platform had over 46 million active buyers in 2023, with approximately 436.7 million monthly visits. Ozon’s revenue exceeded 1 billion USD in December 2024. Ozon’s rapid growth, extensive product range, and strong logistics network position it as a dominant player in the Russian e-commerce market, offering significant opportunities for both sellers and consumers.

Zalando

Slovakia

zalando.sk

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved into a comprehensive marketplace connecting brands with consumers across Europe. Zalando now operates in 25 European countries, including Slovakia. It has 51.2 million active customers and 121 million monthly visitors, with a projected revenue of €30 billion by 2025.

The platform supports wholesale, partner programs, and connected retail models, enabling brands to maintain control over pricing and inventory while benefiting from Zalando’s reach. Sellers can list clothing, shoes, accessories, and beauty products, while leveraging Zalando’s logistics services for order fulfillment.

Zalando is transitioning towards an ecosystem model that enhances B2C and B2B operations while promoting sustainability. Retailers can list products on Zalando’s website and mobile app, reaching millions of potential customers. Zalando also emphasizes personalized shopping experiences through AI-powered recommendations and size guidance solutions.

VidaXL

Slovakia

vidaxl.sk

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in furniture, home goods, garden supplies, and more. VidaXL operates in numerous European countries, including Slovakia.

VidaXL functions both as an online retailer, selling its own stock, and as a marketplace for third-party sellers. It also offers a dropshipping platform, DropshippingXL, which allows sellers to integrate and sell without managing inventory or logistics.

In 2023, VidaXL’s e-commerce revenue reached approximately $62.9 million with total monthly visits of 662,000. The company ensures fast and reliable shipping through its logistics network, offering free shipping in many regions and strategic warehouses in the Netherlands, Poland, Australia, and the UAE.

Allegro

Slovakia

allegro.sk

Key Features:

Leading e-commerce platform in Poland, Czech Republic, Slovakia, and Hungary.
Sellers create individual product cards.
Offers various categories including electronics, fashion, and home goods.

Best for: Sellers looking to reach a wide audience in Central and Eastern Europe.

Founded in 1999, Allegro is the leading e-commerce platform in Poland and is actively expanding in Slovakia, Czech Republic, and Hungary. Allegro.sk launched in March 2024, offering approximately 100 million products—10 times more than any other Slovak e-shop.

The platform provides Smart! free delivery, Best Price Guarantee, and a wide selection of local and cross-border delivery methods. Allegro excels in electronics, home & garden, and fashion, offering competitive prices and a strong mobile shopping experience.

Unlike Amazon, Allegro requires sellers to create individual product cards, allowing buyers to compare offers easily. The platform continues to be a crucial player in the European e-commerce ecosystem.

Alza

Slovakia

alza.sk

Key Features:

Prominent e-commerce platform in Central Europe.
Offers a wide range of products including toys, cosmetics, and sports equipment.
Provides comprehensive logistics solutions.

Best for: Sellers looking to expand their presence in Central Europe.

Founded in 1994, Alza is a leading online retailer in the Czech Republic, Slovakia, Hungary, and Germany. It specializes in electronics, home appliances, and consumer technology.

Alza operates both as a retailer and a marketplace, allowing third-party sellers to list products. The company provides modern shopping and logistics solutions such as fast purchasing, data-driven personalization, 24-hour delivery, cryptocurrency payments, and quick refund processes.

As of 2021, Alza’s annual turnover exceeded €1.76 billion, with a product catalogue of over 700,000 items.

Mall

Slovakia

mall.sk

Key Features:

Operates in Czech Republic, Slovakia, Slovenia, and Croatia.
Offers diverse product categories from electronics to fashion.
Provides seller support and marketing tools.

Best for: Suppliers seeking regional reach in Central Europe.

Founded in 2000, Mall.cz is a major e-commerce platform in the Czech Republic and Slovakia, also operating in Slovenia and Croatia. Mall functions as both an online retailer and a marketplace, allowing third-party sellers to list products.

The platform offers a wide range of products across categories like electronics, fashion, household appliances, toys, beauty, and home décor. As of 2023, Mall generated $252.5 million in online revenue, with an average order value between $100 – $125.

Mall continues to evolve, focusing on competitive pricing and efficient delivery services in the Central European market.

Kaufland

Slovakia

kaufland.sk

Key Features:

Marketplaces in Germany, Austria, Czech Republic, Slovakia, and Poland.
Selling on multiple country platforms with one registration.
Offering products across over 5,000 categories.

Best for: Selling on multiple country platforms with one registration.

Kaufland.de is a major online marketplace in Germany, owned by Schwarz Group (which also owns Lidl). It is rapidly expanding across Europe, with dedicated marketplaces in Germany, Austria, Slovakia, Czech Republic, and Poland.

The platform offers 5,000+ product categories, including electronics, home goods, fashion, beauty, DIY supplies, and groceries. With 32 million monthly visitors and €284.1 million in online revenue (2023), Kaufland provides extensive opportunities for sellers.

Kaufland Global Marketplace enables businesses to sell across multiple country platforms with one registration. It supports automated marketing, SEO optimization, and integration with external stores.

Heureka

Slovakia

heureka.sk

Key Features:

Price comparison website with marketplaces in Slovakia and the Czech Republic.
Covers electronics, home goods, fashion, beauty products, and children’s items.
Well-established and trusted brand.

Best for: Suppliers looking to reach Slovak and Czech customers.

Heureka is a leading price comparison website in Slovakia and the Czech Republic, also functioning as a marketplace. It is widely used by shoppers to find the best deals.

The platform offers a broad range of products, including electronics, home goods, fashion, beauty, and children’s items. It serves 7.2 million monthly visitors and connects 55,000 online stores, making it a key platform for reaching price-conscious shoppers.

Heureka provides a “Verified by Customers” certification for trusted sellers, enhancing credibility and transparency in the marketplace.

Zalando

Slovenia

Zalando.si

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Slovenia. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. Sellers can utilize Zalando’s logistics services for order fulfillment, and the platform emphasizes personalized shopping experiences with AI-powered recommendations.

VidaXL

Slovenia

vidaxl.si

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is an online retailer and marketplace known for its affordable products in furniture, home goods, garden supplies, and more. VidaXL operates in numerous European countries, including Slovenia. In 2023, its e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000.

VidaXL functions as both an online retailer and a marketplace, allowing third-party sellers to list their products. It also runs a dropshipping platform, DropshippingXL, which enables sellers to integrate and sell without managing inventory. VidaXL ensures fast and reliable shipping through its logistics network, with warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

Mall/Mimovrste

Slovenia

mimovrste.com

Key Features:

Operates in Czech Republic, Slovakia, Slovenia, and Croatia.
Offers diverse product categories from electronics to fashion.
Provides seller support and marketing tools.

Best for: Suppliers seeking regional reach in Central Europe.

Founded in 2000, Mall is a prominent e-commerce platform in Central Europe, with a strong presence in Slovenia under the name Mimovrste. The company also operates in Slovakia, Czech Republic, and Croatia. Mall functions as both an online retailer and a marketplace, allowing third-party sellers to list their products.

The platform offers over 140,000 products across categories like electronics, fashion, home appliances, toys, beauty, and more. As of 2023, Mall generated online revenue of $252.5 million. In November 2024, Mall.cz reported a monthly revenue of $12 million, with an average order value between $100 and $125.

Mall continues to evolve, focusing on competitive prices, efficient delivery, and a convenient shopping experience. Its strong regional presence and diverse product offerings have contributed to its success in the Central European market.

Amazon

Spain

Amazon.es

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Amazon.es is a major player in Spain’s rapidly growing e-commerce sector. The online revenue of Amazon Spain amounted to $4.7 billion in 2023. Amazon.es is an all-round online store, offering products across various categories including Electronics, Hobby & Leisure, and Fashion. While primarily focused on Spain, amazon.es also generates some sales from other countries, such as Portugal.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy, and Spain.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): Businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses.
Direct-to-Consumer (DTC): Brands sell directly to consumers through Amazon’s Brand Registry program.
First-Party (1P) Selling: Amazon buys products directly from manufacturers and sells them.

eBay

Spain

ebay.es

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.es is the dedicated Spanish-language marketplace within the global eBay ecosystem. It is a significant player in the Spanish e-commerce market, connecting buyers and sellers across Spain. The platform attracts approximately 12.8 million monthly visits. eBay.es contains a diverse selection of products, similar to other eBay marketplaces, including electronics, fashion, home goods, collectibles, and much more. Both new and used items are commonly sold. 86% of visitors to eBay.es are from Spain, with smaller percentages from Portugal (1.7%) and Germany (1.5%). The typical online buyer in Spain is 25-49 years old, lives in urban areas, works full-time, is university educated, and comes from a medium to high professional social class.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Temu

Spain

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe with 104.6 million monthly visitors, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and extremely competitive pricing. The platform is available for the businesses from USA, UK, France, Germany, Italy, Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

The marketplace provides time-based pricing and promotional strategies, incorporating gamification and social sharing. It uses AI and consumer data to analyze trends. The platform connects consumers directly with manufacturers and sellers, primarily offering heavily discounted products across numerous categories.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation. Temu’s main draw is its extremely competitive pricing, often significantly lower than other online retailers.

Zalando

Spain

zalando.es

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ManoMano

Spain

manomano.es

Key Features:

Focused on DIY, home improvement, and gardening products.
Popular in France, Spain, and Germany.
Dedicated support for sellers.

Best for: Tools, furniture, and home renovation products.

ManoMano is a prominent online marketplace that specializes in home improvement, DIY, and gardening products. Founded in France in 2013, it has rapidly expanded its operations across Europe, including Belgium, France, Germany, Italy, Spain, and United Kingdom. The platform connects independent sellers with customers, allowing for a diverse range of products tailored to specific needs in the DIY and gardening sectors. It aims to become the go-to platform for home improvement and gardening products in Europe.

ManoMano offers a vast selection of items, including tools, hardware, construction materials, gardening supplies, home furniture, and more. The platform boasts approximately 7 million active customers and attracts around 50 million unique visitors each month. In 2020 alone, ManoMano reported sales of €1.2 billion.

ManoMano offers expert advice and guidance to customers through their “Manodvisors” community, helping them make informed purchasing decisions. The website and mobile app are designed to provide a seamless and convenient shopping experience.

ManoMano is a marketplace that welcomes third-party businesses to sell their products on their platform. ManoMano acts as an intermediary, connecting buyers with sellers, who benefit from a large customer base specifically interested in DIY and gardening products. This focused traffic results in higher conversion rates as customers often have a clear intent to purchase. ManoMano is a trusted brand, which can increase customer confidence in offered products.

ManoMano does have a selection process for sellers to ensure quality and fit with their platform’s focus. The platform looks for professional vendors of DIY, gardening, decoration, furniture, or pet products. Each seller is paired with an account manager who offers personalized support and recommendations to enhance sales performance.

ManoMano presents a unique opportunity for sellers in the home improvement sector to reach a dedicated audience across Europe. With its specialized focus on DIY and gardening products, robust support services, and a growing user base, the marketplace stands out as a valuable platform for both new and established e-commerce businesses looking to expand their reach in this niche market.

ASOS

Spain

asos.com/es/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in the France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

VidaXL

Spain

vidaxl.es

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Laredoute

Spain

laredoute.es

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys and home goods. The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children. The brand embodies a chic French aesthetic, offering classic and trendy pieces with a touch of Parisian flair. Known for its customer-centric approach, La Redoute leverages user-generated content (UGC) like reviews to enhance customer trust and engagement.

La Redoute aims to provide a personalized, technologically advanced shopping experience that bridges online and physical retail approach. While its roots are in France, La Redoute has a significant international presence, shipping to many countries worldwide. The UK website (laredoute.co.uk) received 1.09 million visits in December 2024.

The company often collaborates with designers and brands to offer exclusive collections. For business targeting customers interested in fashion and home decor with a French touch. La Redoute continues to grow as a leading European e-commerce player by combining digital innovation with its historical legacy.

El Corte Inglés

Spain

Elcorteingles.es

Key Features:

Spain’s largest department store with a significant online presence.
Highly recognized and trusted brand in Spain.
Provides a marketplace for third-party sellers.

Best for: Suppliers aiming to reach a wide Spanish audience.

Elcorteingles.es is a renowned department store chain and a prominent Spanish online retail platform with a robust e-commerce presence. El Corte Inglés offers a comprehensive online marketplace that covers a wide range of product categories, including: fashion, shoes, accessories, electronics, home and décor, appliances, sports equipment, toys, books and stationery, perfumery, supermarket and gourmet products, pet supplies. The online platform generated $1.5 billion in revenue in 2023 with 94% of traffic in Spain.

El Corte Inglés operates as both an online retailer, selling its own stock and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The platform uses an escrow payment method where funds are held until customer satisfaction is confirmed. Sellers maintain full control over delivery and return conditions. The platform allows brands to have dedicated online spaces. El Corte Inglés offers services like multilingual support, VAT refunds for international shoppers, and loyalty programs. Mobile devices account for a significant portion of online orders – 54% in 2019.

The platform supports multiple payment methods, including bank cards, PayPal, and cash on delivery, and provides a secure checkout process that guarantees data confidentiality. Elcorteingles.es has a robust logistics network and offers various delivery options, including same-day delivery in many areas and the “Click & Car” option (drive-through pickup) for added convenience.

El Corte Inglés is a highly recognized and trusted brand in Spain, with a long history in retail. This gives the online marketplace a strong foundation of credibility. The platform is known for offering high-quality products and brands. El Corte Inglés has successfully translated its department store experience to the online world. Its wide variety of products, combined with its strong brand reputation and focus on quality, makes it a valuable platform for businesses looking to reach Spanish consumers.

The El Corte Inglés marketplace offers a substantial opportunity for businesses to expand their reach within Spain, especially those in fashion, home goods, and related categories. It provides a direct sales channel to a large and loyal customer base.

PcComponentes

Spain

Pccomponentes.com

Key Features:

Spanish technology platform
Leading online retailer specializing in electronics and computer components.
Offers a platform for tech suppliers to showcase their products.

Best for: Electronics and tech suppliers targeting Spanish consumers.

PcComponentes.com is a leading Spanish online retailer specializing in technology products and consumer electronics. Founded in 2005, it has become one of the most prominent e-commerce platforms for computer components, electronics, PCs, laptops, smartphones, televisions, and technology in Spain. In 2023, PcComponentes generated an estimated $450 million in online revenue with 20 million monthly visits. The marketplace’s audience is 70% male and 30% female. The largest age group of visitors is 25 – 34 years old. The platform is known for its wide selection, competitive prices, and strong focus on customer service.

The platform also serves as a marketplace for other brands, allowing them to sell their products through PcComponentes. The platform has a mobile app that provides a seamless shopping experience, allowing users to access personalized offers and track orders. PcComponentes utilizes Keytrends’ AI-powered tools to detect trends faster and streamline SEO research, resulting in improved content strategy and site positioning.

PcComponentes has established itself as a trusted online destination for technology enthusiasts and consumers in Spain, offering competitive prices, a wide product range, and innovative e-commerce solutions. The Pccomponentes.com marketplace offers an opportunity for businesses, particularly those selling electronics and IT products, to expand their reach within Spain.

Worten

Spain

Worten.es

Key Features:

Leading Portuguese retailer specializing in electronics and home appliances.
Offers an online platform for third-party sellers.
Direct transactions between sellers and customers.

Best for: Electronics, gadgets, and appliance suppliers targeting Portuguese consumers.

Worten.pt is a Portuguese online marketplace and electronics retailer specializing in consumer electronics, appliances, and entertainment products. Worten operates primarily in Portugal and Spain, providing an online marketplace for sellers to list products.

Founded in 2001, the platform offers a diverse range of products including consumer appliances, multimedia electronics, computers, phones, home decor, beauty, health, and baby products. The platform generated approximately $143 million in online revenue in 2023.

Worten.pt is a go-to destination for tech enthusiasts in Portugal with almost 14 million monthly visits. 60% of customers are male. The largest age group is 25 – 34 years old. The platform operates as part of the larger Worten retail chain, which has over 230 physical stores in Portugal and Spain. Worten.pt offers a marketplace feature, allowing third-party sellers to list and sell products alongside Worten’s own inventory.

The platform does not act as an agent, distributor, or reseller of products. Sellers can list products and accept customer orders. Transactions are directly between customers and sellers.

Worten is a well-established and popular shopping destination in Portugal, especially for tech enthusiasts. Its specialization in electronics and IT, combined with its omnichannel approach and marketplace model, makes it a valuable platform for businesses looking to reach Portuguese consumers interested in these product categories.

Fnac

Spain

Fnac.es

Key Features:

Well-established and trusted brand specializing in cultural and electronic products.
E-Commerce platforms in France, Belgium, Spain and Portugal.
Third-party sellers can list and sell their products.

Best for: Selling products in Fnac’s core categories – books, music, electronics.

Fnac.com is the online marketplace of the French retail chain Fnac, specializing in cultural and electronic products, including books, music, movies, games, electronics, and small appliances. Fnac is a well-established and trusted brand in France and other European countries, giving its marketplace credibility. Fnac has physical stores in addition to its online platform, allowing for a combined online and offline experience like click-and-collect.

Fnac.com operates as a marketplace, meaning third-party sellers can list and sell their products alongside Fnac’s own inventory. The marketplace hosts a variety of sellers, from individuals and small businesses to larger retailers and brands. The platform offers advertising options for sellers, including sponsored product campaigns and banner advertising.

Fnac.com generated $557 million in e-Commerce net sales in 2023. The Fnac Darty group achieved a turnover of €7.5 billion in 2020, with online sales accounting for nearly 30% of total turnover.

The platform is particularly suitable for sellers offering products in Fnac’s core categories – books, music, electronics.

MediaMarkt

Spain

Mediamarkt.es

Key Features:

Major electronics retailer with an online marketplace for third-party sellers.
Well-established and trusted brand in Europe.
Wide selection of computers, smartphones, TVs, and home appliances.

Best for: Suppliers of electronics and home appliances.

MediaMarkt is a major electronics retailer in Europe with a growing online marketplace where third-party sellers can offer their products. Currently, the platform is operational in Germany, Austria, Spain, the Netherlands, and Italy. The company has physical stores in addition to its online presence, allowing for a combined online and offline experience (e.g., click-and-collect). MediaMarkt is known for its wide selection of electronics, including computers, smartphones, TVs, home appliances, and more. This focus is reflected in its online marketplace. MediaMarkt is a well-established and trusted brand in Europe, giving its marketplace credibility and attracting customers.

MediaMarkt operates as a marketplace, meaning third-party sellers can list and sell their products alongside MediaMarkt’s own inventory. As of July 2023, the marketplace had around 1,060 third-party resellers, offering 1.2 million products. The marketplace hosts a variety of vendors, from individuals and small businesses to larger retailers and brands. MediaMarkt’s marketplace is open to European sellers meeting specific criteria, including tax registration within the EU, operating a logistics network or using a service provider for direct customer delivery, shipping from and accepting returns to a warehouse within the EU, offering German-speaking customer service, and meeting MediaMarkt’s product description requirements.

The platform is particularly suitable for sellers offering products in MediaMarkt’s core categories like electronics and home appliances.

Joom

Spain

Joom.com

Key Features:

Popular platform in Spain operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries.

The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

Veepee

Spain

Veepee.es

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. Company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels.

Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Amazon

Sweden

Amazon.se

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Amazon.se, the Swedish version of Amazon’s e-commerce platform, has been growing steadily since its launch in late 2020. Amazon holds a market share of about 9% in Sweden. By 2022, Amazon’s revenue in Sweden grew by about 30% to €200 million. The company is rapidly approaching the top 10 list of most significant online retailers in Sweden.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy and Spain.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

Zalando

Sweden

zalando.se

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfilment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

ASOS

Sweden

asos.com/se/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience. The marketplace features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS serves markets in the France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be. In the UK, 84% of online shoppers had heard of ASOS.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

CDON

Sweden

cdon.se

Key Features:

One of the largest online marketplaces in the Nordic region (Sweden, Norway, Denmark, and Finland).
Platform for both B2B and B2C sales.
Wide range of products including electronics, books, and home appliances.

Best for: Suppliers looking to enter the Nordic e-commerce market.

Founded in 1999, CDON is the leading online marketplace in the Nordic region with a strong presence in Sweden, Norway, Denmark, and Finland. It operates as a platform for both B2B and B2C sales, offering a wide range of products across various categories from electronics and fashion to home goods, beauty products, and books.

CDON functions as both an online retailer and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The Swedish company welcomes international sellers to list their products on the platform, expanding the product selection for customers.

Using primarily drop shipment, the platform serves 2.3 million active customers, representing 8% of the Nordic population. There are approximately 120 million annual visits to the platform. The CDON brand recognition among Nordic consumers is 88%.

1,600 merchants use CDON’s platform with 12 million products available and 3.1 million orders processed. Net sales amount to SEK 540 million per year. The platform provides sellers with a number of useful features, including a dedicated account manager for each merchant, access to data, statistics, and insights for optimizing sales.

CDON’s marketplace model has shown significant growth, with forecasts predicting continued expansion. The platform provides a scalable model for merchants to expand across the entire Nordic region.

Tradera

Sweden

tradera.com

Key Features:

Sweden’s leading online auction site.
Allowing both businesses and individuals to sell new and used items.
Covers various categories including fashion, electronics, and collectibles.

Best for: Sellers of unique or second-hand items.

Founded in 1999, Tradera is a popular online auction and marketplace platform in Sweden, where individuals and businesses can buy and sell a wide range of new and used items, including electronics, fashion, interior design, and collectibles. In 2023, the most trending product categories were wristwatches, men’s clothing and sunglasses.

Tradera offers both auction-style and fixed-price listings, providing flexibility for sellers. The platform supports both consumer-to-consumer (C2C) and business-to-consumer (B2C) transactions.

Tradera’s gross merchandise value (GMV) was estimated at $698 million in 2023. The platform services 3.6 million members with 6 million weekly visits. The marketplace features 5 million listings. Tradera offers a dedicated service called Tradera for Business, which allows companies to reach millions of customers across Sweden, followed by Denmark and Norway.

Owned by PayPal Payments since 2011, Tradera is a well-known and trusted brand in Sweden, with a long history in the online marketplace space. Tradera’s focus on sustainability, user-friendly platform, and integration of advanced technologies have contributed to its success as a leading online marketplace in Sweden.

Fyndiq

Sweden

fyndiq.se

Key Features:

1.6 million customers in Sweden, Finland, Norway and Denmark.
Designed for customers looking for deals and discounted items.
Connecting third-party sellers with customers.

Best for: Discounted products and bargain hunters.

Founded in 2010, Fyndiq is a Swedish online marketplace known for its focus on discounted products and bargain hunters. The marketplace serves over 1.6 million customers primarily in Sweden, and also in Finland, Norway, and Denmark, generating £32 million in annual revenue. The platform is specifically designed for customers looking for deals and discounted items. While focused on discounts, Fyndiq still offers a broad selection of products across various categories, including fashion, home goods, electronics, beauty, toys, and more.

The platform operates as an online marketplace, connecting third-party sellers with customers. Fyndiq actively welcomes international sellers from other countries, expanding the product selection for customers. Fyndiq typically does not charge listing fees, making it more accessible for sellers. The company operates on a commission-based model. As of 2017, the platform had 1,700 active sellers, primarily based in Sweden.

With brand awareness of 85% among young adults and families in Sweden, Fyndiq has carved a niche for itself in the Swedish e-commerce market by focusing on discounted products. Its large customer base, mobile-friendly platform, and openness to international sellers make it a valuable option for businesses looking to reach bargain-hunting shoppers in Sweden.

eBay

Switzerland

ebay.ch

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.ch is the dedicated marketplace for Switzerland within the global eBay ecosystem. It caters to the specific needs of the Swiss market, with the added complexity of supporting multiple languages – German, French, and Italian. Reflecting Switzerland’s linguistic diversity is crucial for reaching the entire Swiss market. ebay.ch ranks 3rd in the Auctions category in Switzerland with 49% of Swiss consumers naming it as a platform they use. The platform contains a diverse selection of products, similar to other eBay marketplaces, including electronics, fashion, home goods, collectibles, and much more. Both new and used items are commonly sold. eBay.ch functions as a marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers, both individuals and businesses. While ebay.ch facilitates both C2C and B2C transactions, it primarily serves as a platform for retail between private individuals (C2C).

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Zalando

Switzerland

zalando.ch

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008, it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors, Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products. The marketplace offers a vast catalogue of products from numerous brands, including popular international names and emerging labels. Zalando has established itself as a trusted and recognizable brand in the European fashion market.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. This approach aims to address broader customer needs and challenges while promoting sustainability within the fashion industry. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando marketplace allows sellers to connect directly with consumers, offering high visibility while retaining brand identity. Sellers can utilize Zalando’s logistics services for order fulfillment. Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

Zalando is evolving its strategy to build a leading pan-European fashion and lifestyle e-commerce ecosystem. The company is focusing on two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando aims to differentiate through quality, expand into more lifestyle propositions, and make fashion discovery more inspiring.

VidaXL

Switzerland

vidaxl.ch

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

VidaXL.com has its own logistics network and likely partners with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. VidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Galaxus

Switzerland

galaxus.ch

Key Features:

Sister platform to Digitec, offering a wide range of products.
Includes categories like home goods, fashion, and sports equipment.
Supports third-party sellers.

Best for: Suppliers seeking Swiss consumers.

Galaxus.ch is Switzerland’s largest online retailer, offering a wide range of products across multiple categories. As part of Digitec Galaxus AG, it operates alongside digitec.ch, which specializes in IT, telecom, and consumer electronics. With over 8 million products available, the platform covers almost every category, including electronics, home appliances, computers, mobile phones, furniture, sports equipment, DIY supplies, beauty products, and much more.

Galaxus.ch operates as both an online retailer selling its own stock and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The company has a robust logistics network and offers various delivery options, including same-day delivery in many areas. The galaxus.ch marketplace creates a substantial opportunity for businesses to expand their reach within Switzerland.

Galaxus.ch achieved sales of 3.2 billion Swiss francs in 2024, an 18% increase from the previous year. The platform ranked 14th most visited website in Switzerland as of December 2024. 91% of traffic comes from Switzerland, followed by Germany (3%) and France (1%).

Galaxus.ch continues to expand its product range, improve user experience, and focus on transparency and sustainability, contributing to its ongoing growth and market leadership in Swiss e-commerce.

Laredoute

Switzerland

Laredoute.ch

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys and home goods. The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children. The brand embodies a chic French aesthetic, offering classic and trendy pieces with a touch of Parisian flair. Known for its customer-centric approach, La Redoute leverages user-generated content (UGC) like reviews to enhance customer trust and engagement.

La Redoute aims to provide a personalized, technologically advanced shopping experience that bridges online and physical retail approach. While its roots are in France, La Redoute has a significant international presence, shipping to many countries worldwide. The UK website (laredoute.co.uk) received 1.09 million visits in December 2024. The company often collaborates with designers and brands to offer exclusive collections. For business targeting customers interested in fashion and home decor with a French touch. La Redoute continues to grow as a leading European e-commerce player by combining digital innovation with its historical legacy.

Joom

Switzerland

Joom.com

Key Features:

Popular platform in Switzerland operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries. The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

Veepee

Switzerland

Veepee.ch

Key Features:

Flash sales and members-only model.
Available in France, Spain, Italy, Belgium, Netherlands, Germany, Austria, Switzerland.
Designed to connect third-party sellers with buyers.

Best for: Limited-time sales of discounted branded products.

Veepee (formerly known as Vente-Privée) is a unique player in the e-commerce world. The company has carved a niche for itself with their flash sales and members-only model. Veepee offers limited-time sales, usually lasting a few days, on products from well-known brands. This creates a sense of urgency and exclusivity. Veepee works directly with brands to offer these discounted products. This allows brands to clear excess inventory or promote specific items. Company’s app is a significant part of their strategy, making it easy for members to browse and buy on their phones.

Veepee is primarily focused on the European market, with a strong presence in countries, including France, Spain, Italy, Belgium, Netherlands, Germany, Austria, and Switzerland. The marketplace offers sales on home goods, beauty products, electronics, travel, and more.

Veepee provides a unique shopping experience that combines the thrill of flash sales with access to discounted branded products. Their model benefits both consumers to get deals and brands to clear inventory and reach new customers. Veepee provides a channel for managing excess inventory, particularly for seasonal or past-season items.

Being featured on Veepee can increase brand visibility and awareness, especially for brands seeking to reach a wider audience. Brands can offer discounts in a controlled environment, preserving their brand image and avoiding price erosion in their main sales channels. Veepee’s flash sales model has proven successful in the European market, offering a unique and engaging shopping experience for its members.

Ricardo

Switzerland

Ricardo.ch

Key Features:

Combines an auction site with a marketplace
Offers electronics, home goods, fashion, collectibles.
Well-established and trusted brand in Switzerland.

Best for: Businesses targeting consumers in Switzerland.

Ricardo.ch is a popular Swiss online platform, combining features of an auction site with a traditional marketplace. The platform is ranked number 1 in the auctions category in Switzerland. It has a significant “Buy Now” section where sellers can list items at a fixed price, functioning like a regular online marketplace. Ricardo.ch covers a broad spectrum of product categories, including electronics, home goods, fashion, collectibles, and even cars and real estate. This diverse selection attracts a wide range of buyers and sellers. The marketplace has 5 million registered members and sells 200,000 products daily.

Ricardo.ch has a strong sense of community, with features like user profiles, ratings, and forums that encourage interaction between buyers and sellers. Ricardo.ch’s success is attributed to its strong local focus and continuous technological innovation to improve user experience. Ricardo.ch is a well-established and trusted brand in Switzerland, with a long history and a loyal user base. It is a key platform for reaching Swiss consumers.

Amazon

Turkey

amazon.com.tr

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Founded in 2018, amazon.com.tr ranks 4th among the most visited retail websites in Turkey as of December 2024, with 53 million monthly visits. The online revenue of amazon.com.tr amounted to $499 million in 2023. The marketplace is an all-round online store offering products across various categories, including electronics, hobby & Leisure, and DIY. Over 53% of the website’s traffic comes from mobile devices. Amazon aims to provide Turkish customers with a wide selection of products from both local Turkish brands and international brands.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy and Spain.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

VidaXL

Turkey

vidaxl.com.tr

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

Company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers its customers in Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network. It offers free shipping in many regions and has warehouses strategically located in the Netherlands, Poland, Australia, and the UAE.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company runs also a dropshipping platform through DropshippingXL, which allows third-party sellers to integrate and sell without managing inventory or logistics. In 2023, vidaXL’s e-Commerce revenue was approximately $62.9 million with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

VidaXL.com has its own logistics network and likely partner with other delivery services to ensure efficient delivery across Europe. The platform is known for offering relatively fast and affordable shipping. vidaXL continues to grow as a prominent online retailer by focusing on affordability, global reach, and innovative logistics solutions while expanding its marketplace capabilities.

Hepsiburada

Turkey

hepsiburada.com

Key Features:

One of Turkey’s largest e-commerce platforms.
Offers electronics, fashion, home goods, automotive, health and wellness.
Allowing third-party sellers.

Best for: Suppliers aiming for a broad Turkish customer base.

Hepsiburada is a leading e-commerce platform in Turkey, often referred to as “the Amazon of Turkey”. Founded in 2000, it has grown into one of Turkey’s largest online marketplaces with approximately 100,000 merchants. The platform offers over 200 million product varieties across more than 30 categories. These include electronics, fashion, home goods, automotive products, health and wellness items. As of December 2023, Hepsiburada connected over 63 million members.

Hepsiburada functions as both an online retailer and a marketplace, allowing third-party sellers to list their products and reach a wider audience. The platform offers a broad ecosystem including last-mile delivery, fulfilment services, advertising solutions, cross-border sales, and payment services. Hepsiburada operates HepsiJet for delivery services across all 81 provinces of Turkey.

Hepsiburada has invested in various technological solutions to enhance its operations such as operation centres, payment solutions, delivery services. While primarily serving the Turkish market, the platform has expanded internationally through HepsiGlobal, which allows foreign sellers to reach Turkish customers. Hepsiburada welcomes international sellers to list their products on the platform, expanding the product selection for customers.

Hepsiburada’s commitment to innovation, wide product range, and customer-centric approach have solidified its position as a pioneer in Turkey’s e-commerce sector. The platform continues to focus on customer loyalty, affordability solutions, and superior delivery services to maintain its strong position in the Turkish market.

Trendyol

Turkey

Trendyol.com

Key Features:

Largest e-commerce platform in Turkey and the MENA region.
Rapidly growing platform with a focus on fashion and lifestyle products.
40 million active users and over 300,000 sellers.

Best for: Fashion and lifestyle product suppliers.

Trendyol is a leading e-commerce platform based in Turkey that has rapidly grown to become a significant player in the online marketplace. Founded in 2010 in Istanbul, the platform has transformed the way people shop online in Turkey. Recently, Trendyol has expanded beyond Turkey, with recent market entries including: Germany, Azerbaijan, Saudi Arabia, the UEA, Qatar, Kuwait, Bahrain, Oman, Romania, Greece, Hungary and Czech Republic.

Known for its wide selection of products, strong brand recognition, and innovative approach to online shopping, Trendyol services 40 million active users and over 300,000 sellers. It offers 170 million listed products and delivers more than 1 million packages daily. Trendyol operates on a hybrid B2B2C marketplace model, connecting multiple third-party sellers with an established customer base.

Trendyol offers a diverse array of products across multiple categories, including fashion, electronics, home goods, beauty products, cosmetics, sports equipment, mother & child products. The platform has a particularly strong focus on fashion, offering a wide selection of clothing, shoes, and accessories from various brands. The marketplace has unique features such as private label brands, personalized shopping recommendations, user-friendly mobile app, advanced data analytics for inventory management and efficient logistics infrastructure. Trendyol has its own delivery network, “Trendyol Express,” to ensure fast and reliable delivery of products to customers.

Trendyol has expanded beyond Turkey, with recent market entries including: Germany and Azerbaijan. The platform continues to grow, leveraging technology and strategic partnerships to enhance the online shopping experience for its users. Trendyol’s success is attributed to its diverse product offerings, strong mobile presence, and commitment to innovation in the e-commerce space.

Joom

Turkey

Joom.com

Key Features:

Popular platform in Turkey operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide. Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more.

Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers. The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales.

Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries.

The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

n11

Turkey

n11.com

Key Features:

Popular platform in Turkey known for its competitive prices.
Offers electronics, fashion, home and living, beauty, and baby products.
Established online marketplace in Turkey with a long history.

Best for: Suppliers of fashion, electronics, and home goods.

n11.com is a popular online marketplace in Turkey, known for its wide selection and competitive prices. The platform offers a diverse range of products across various categories, including electronics, fashion, home and living, beauty, baby products, and more. n11.com is an established online marketplace in Turkey, with a long history and a loyal user base. As of January 2025, n11.com had 21.4 million total monthly visits.

n11.com provides a valuable platform for sellers to reach Turkish consumers looking for a wide variety of products at competitive prices. Its diverse product selection, established presence, and user-friendly interface make it a key player in the Turkish e-commerce landscape.

OLX

Ukraine

olx.ua

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan, and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally.

Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Joom

Ukraine

joom.com

Key Features:

Popular platform in Ukraine operates in over 100 countries.
Attractive platform for price-conscious consumers.
Designed to connect third-party sellers with buyers.

Best for: Suppliers of fashion, electronics, and home goods.

Founded in 2016 in Latvia, Joom.com is a global online marketplace with a strong focus on cross-border e-commerce, connecting sellers primarily with buyers around the world. It is a marketplace designed specifically for third-party merchants. Joom is available in over 100 countries, with a particularly strong presence in Europe. This gives sellers access to over 400 million users worldwide.

Joom is known for its wide selection of affordable products, mainly sourced from China and other Asian countries. This makes it an attractive platform for price-conscious consumers. Joom offers a wide range of products across various categories, including fashion, electronics, home goods, beauty, and more. Joom specializes in cross-border e-commerce, handling logistics and customs clearance to make it easier for sellers to reach international customers.

The platform provides sellers with various marketing tools and promotional opportunities to increase product visibility and drive sales. Joom provides a platform for sellers to tap into the global cross-border e-commerce market, offering a wide range of affordable products to a vast audience of mobile shoppers. Its focus on logistics and marketing makes it easier for sellers to reach customers in different countries.

The marketplace is suitable for businesses offering affordable products in a variety of categories, particularly those targeting price-conscious consumers and mobile shoppers.

Rozetka

Ukraine

rozetka.com.ua

Key Features:

Popular online retailer with a marketplace.
Broad selection of electronics, home appliances, fashion, beauty, and children’s goods.
Well-established and trusted brand in Ukraine.

Best for: Suppliers looking to reach Ukrainian consumers.

Rozetka.com.ua is a dominant player in the Ukrainian e-commerce market, acting as both a major online retailer and a thriving marketplace, allowing third-party sellers to list and sell their products. This hybrid model provides a vast selection for customers. It is a massive platform with a huge customer base and a vast selection of products. The marketplace’s catalogue comprises 3.9 million products available for sale.

The platform offers a diverse range of products across various categories, from electronics and home appliances to fashion, beauty, and children’s goods. This broad selection makes it a one-stop shop for many Ukrainian consumers. In 2023, Rozetka’s online net sales revenue exceeded $1.3 billion. Rozetka attracts 2.5 million daily visitors to its website. The platform sells more than 500,000 products per month.

Rozetka is a well-established and trusted brand in Ukraine, making it a key platform for reaching Ukrainian consumers. Rozetka’s strong brand recognition can benefit sellers by providing credibility and attracting customers.

Prom

Ukraine

prom.ua

Key Features:

Prominent B2C and B2B online marketplace.
Offers electronics, home appliances, fashion, beauty, and children’s goods.
Vast network of sellers.

Best for: Suppliers looking to reach Ukrainian consumers.

Founded in 2008, prom.ua is a prominent online marketplace in Ukraine, known for its competitive prices and wide selection with over 100 million products available. It is ranked number 2 in the marketplace category in Ukraine. While it caters to B2C, Prom.ua also has a strong focus on business-to-business (B2B) transactions. While the platform may have some direct sales, its strength lies in facilitating transactions between a vast network of sellers and consumers. There are over 60,000 companies registered on the platform.

Prom.ua hosts a large number of sellers, ranging from small businesses to larger retailers. This creates a competitive environment and provides buyers with a wide variety of choices. There are over 60,000 companies registered on the platform. The platform provides various tools and resources to help sellers manage their online stores, track orders, and interact with customers. Prom.ua serves 52 million monthly visits and 3 – 4 million purchases per month. Every third online purchase in Ukraine is made on Prom.ua.

Prom.ua provides a valuable platform for sellers to reach Ukrainian consumers looking for a wide variety of products at competitive prices. Prom.ua continues to be a dominant force in Ukraine’s e-commerce landscape, providing a platform for businesses of all sizes to reach a vast customer base.

Amazon

United Kingdom

Amazon.co.uk

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Amazon.co.uk is the dominant e-commerce platform in the United Kingdom, with a market share of over 30% as of 2024. The platform has experienced significant growth and success since its launch in 1998. Net sales have increased from $4 million to nearly $32 billion in the last 11 years. 86% of people in the UK shop on Amazon, with 70% using the platform at least once a month. The platform serves 310 million active buyers, offering over 250 million products from 280,000 third-party sellers.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. In Europe, Germany, Italy, and France combined have over 600,000 active sellers. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

Amazon is the undisputed leader in European e-commerce, generating €50 billion in revenue. The strongest markets in Europe are Germany, UK, France, Italy and Spain.

Amazon offers multiple forms of sales across its various national platforms: Business-to-Consumer (B2C), Business-to-Business (B2B), Direct-to-Consumer (DTC), and First-Party (1P) Selling.

eBay

United Kingdom

ebay.co.uk

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.co.uk is the dedicated marketplace for the United Kingdom within the global eBay ecosystem. It is a major player in the UK e-commerce landscape, connecting buyers and sellers across the country. eBay.co.uk operates in a competitive UK e-commerce market, facing competition from both international giants like Amazon.co.uk and strong local players like Argos and Currys. The UK represents 18% of eBay’s global traffic, making it the second-largest market for eBay globally. The platform is popular among small businesses, with 43% feeling positive about their growth prospects. eBay.co.uk features a diverse selection of products, including electronics, fashion, home goods, collectibles, and much more. Both new and used items are commonly sold. eBay.co.uk functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. eBay.co.uk receives approximately 298 million visits per month from the UK.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

Etsy

United Kingdom

etsy.com

Key Features:

Specializes in handmade, vintage, and unique goods.
Strong niche community.
User-friendly design for small-scale sellers.

Best for: Artisans, crafters, and vintage product sellers.

Etsy is a prominent online marketplace that specializes in connecting buyers and sellers of unique, handmade, and vintage items. Established in 2005, Etsy has grown into a global platform where individuals and businesses can sell a wide range of products, including jewellery, clothing, home decor, art, craft supplies, and more. The UK is a major market for Etsy, with a strong presence of both buyers and sellers. Etsy allows sellers to list various types of products, including: handmade items created or designed by the seller, vintage items that are at least 20 years old, craft supplies, digital downloads and print-on-demand products.

Etsy has become a popular platform for artisans and creators to connect with customers seeking unique and handcrafted goods. It plays a significant role in the “maker movement” and supports small businesses around the world.

Temu

United Kingdom

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe with 104.6 million monthly visitors, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay. The UK is a major market for Temu, with a substantial number of downloads and active users.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and extremely competitive pricing. The platform is available for businesses from the USA and the UK, France, Germany, Italy, the Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation.

Zalando

United Kingdom

zalando.co.uk

Key Features:

Specializes in fashion, beauty, accessories, and lifestyle products.
Focus on premium European markets.
Offers logistics services to sellers.

Best for: Clothing and footwear brands.

Zalando is a prominent online sales platform primarily focused on fashion and lifestyle products. Established in 2008 it has evolved from a traditional retailer into a comprehensive marketplace connecting various brands with consumers across Europe. Zalando now operates in 25 European countries, including the United Kingdom. As a leading fashion marketplace with 51.2 million active customers and 121 million monthly visitors Zalando is predicted to reach €30 billion in revenue by 2025.

The platform supports various business models, including wholesale, partner programs, and connected retail, enabling brands to maintain control over their pricing and inventory while benefiting from Zalando’s extensive reach. It allows third-party retailers to sell their products directly to customers through its platform, which includes clothing, shoes, accessories, and beauty products.

Zalando is transitioning towards an ecosystem model that enhances its business-to-consumer (B2C) and business-to-business (B2B) operations. Retailers can list their products on Zalando’s website and mobile app, reaching millions of potential customers. They can manage their listings, pricing, and inventory through a centralized system. An omnichannel model allows physical stores to connect to the Zalando platform and sell directly to customers.

Zalando emphasizes personalized shopping experiences through tailored recommendations and advanced size guidance solutions. The platform also features an AI-powered assistant to enhance customer navigation.

ManoMano

United Kingdom

manomano.co.uk

Key Features:

Focused on DIY, home improvement, and gardening products.
Popular in France, Spain, and Germany.
Dedicated support for sellers.

Best for: Tools, furniture, and home renovation products.

ManoMano is a prominent online marketplace that specializes in home improvement, DIY, and gardening products. Founded in France in 2013, it has rapidly expanded its operations across Europe, including the United Kingdom. The platform connects independent sellers with customers, allowing for a diverse range of products tailored to specific needs in the DIY and gardening sectors.

ManoMano offers a vast selection of items, including tools, hardware, construction materials, gardening supplies, home furniture, and more. The platform boasts approximately 7 million active customers and attracts around 50 million unique visitors each month.

ManoMano is a marketplace that welcomes third-party businesses to sell their products on their platform. ManoMano acts as an intermediary, connecting buyers with sellers, who benefit from a large customer base specifically interested in DIY and gardening products.

The platform offers expert advice and guidance through their “Manodvisors” community, helping customers make informed purchasing decisions. ManoMano presents a unique opportunity for sellers in the home improvement sector to reach a dedicated audience across Europe.

ASOS

United Kingdom

asos.com

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: Fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. ASOS serves markets in the United Kingdom and several other countries.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. The platform features over 700 boutiques and brands, offering unique and varied fashion items.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS charges a monthly subscription fee and a commission on each sale. The platform also utilizes Style Match AI tools to help customers find perfect items.

VidaXL

United Kingdom

vidaxl.co.uk

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, including the United Kingdom, making it a good option for businesses looking for broader European reach.

VidaXL functions as both an online retailer, selling its own stock, and a marketplace, allowing third-party sellers to list their products. It also offers a dropshipping platform, enabling sellers to integrate and sell without managing inventory or logistics.

VidaXL has its own logistics network and offers competitive prices across its product range. The platform ensures fast and reliable shipping, with warehouses located in the Netherlands, Poland, Australia, and the UAE.

Wayfair

United Kingdom

wayfair.co.uk

Key Features:

Available in U.S., Canada, United Kingdom, Ireland
Specializes in furniture and home goods.
Drop-shipping model.

Best for: Furniture, décor, and home improvement items.

Wayfair Marketplace is a prominent online platform specializing in home goods, including furniture, decor, and appliances. It offers a vast selection of over 18 million items from more than 7,000 suppliers, catering to a diverse customer base that includes both individual consumers and institutional clients. With approximately 60 million visitors monthly and 22.6 million active consumers, sellers can tap into a vast audience that trusts Wayfair for quality products. The marketplace is designed to provide an extensive range of products for every style and budget, making it a key player in the home goods sector.

Wayfair operates primarily on a drop-shipping model, which allows it to avoid holding inventory. When a product is sold, the supplier is notified to ship the item directly to the customer. Unlike many other e-commerce platforms, Wayfair does not charge sellers fees or commissions. Instead, it purchases products at wholesale prices and sells them at retail prices, allowing sellers to retain higher profit margins.

Wayfair’s mission is to transform the way people shop for their homes, providing a seamless shopping experience for consumers looking for furniture, decor, and other home essentials. As one of the largest e-commerce destinations for home furnishings, Wayfair handles millions of orders annually and has a significant market presence in North America and Europe. The marketplace has invested in visual search technology, allowing customers to take a picture of a piece of furniture they like and find similar items on the platform.

In summary, Wayfair stands out in the e-commerce landscape due to its specialized focus on home goods, innovative use of technology, and strategic partnerships with suppliers. Its commitment to providing a vast selection of products while maintaining competitive pricing has solidified its position as a leader in the online retail space for home furnishings.

Laredoute

United Kingdom

laredoute.co.uk

Key Features:

Specializes in ready-to-wear fashion and home décor.
Offers a platform for brands to showcase their products.
Marketplaces in France, UK, Spain, Portugal, Italy, Belgium and Switzerland.

Best for: Fashion and home goods suppliers targeting the French market.

Laredoute.com is a French e-commerce platform, focusing on ready-to-wear fashion, home furnishings, and décor. The company transitioned from catalogue-based retail to online sales to adapt to the digital era. La Redoute is a “closed marketplace” that currently hosts over 650 partner sellers. 72% of customers are women with the largest age group being 25 – 34 years old. Operating its own platforms in France, United Kingdom, Spain, Portugal, Italy, Belgium and Switzerland, Laredoute offers a wide range of products including fashion, home decoration, furniture, electronics, jewellery, toys and home goods. The marketplace generates around €1 billion in revenue (2022) and processes approximately 9 million monthly visits. Mobile devices account for 38% of turnover.

La Redoute operates as both an online retailer, selling its own brands and collaborations and a marketplace, allowing third-party sellers to list their products. Articles must be provided with EAN codes and data in French. Sellers manage their own supply, prices, and stock. Products are directly delivered to customers. La Redoute is recognized for its stylish and affordable fashion for women, men, and children. The brand embodies a chic French aesthetic, offering classic and trendy pieces with a touch of Parisian flair. Known for its customer-centric approach, La Redoute leverages user-generated content (UGC) like reviews to enhance customer trust and engagement.

La Redoute aims to provide a personalized, technologically advanced shopping experience that bridges online and physical retail approach. While its roots are in France, La Redoute has a significant international presence, shipping to many countries worldwide. The UK website (laredoute.co.uk) received 1.09 million visits in December 2024.

The company often collaborates with designers and brands to offer exclusive collections. For business targeting customers interested in fashion and home decor with a French touch. La Redoute continues to grow as a leading European e-commerce player by combining digital innovation with its historical legacy.

Argos

United Kingdom

Argos.co.uk

Key Features:

Partner platform for one of the UK’s leading retailers.
Offers categories like toys, home goods, and electronics.
Trusted brand with a strong customer base.

Best for: Suppliers aiming to partner with a well-established retailer.

Argos Marketplace is an online platform that allows third-party sellers to list their products on the Argos website (www.argos.co.uk), expanding the product selection available to Argos customers. It is a significant part of Argos’s overall e-commerce strategy. The marketplace complements Argos’s own product offerings, allowing for an even wider selection across various categories, including electronics, home goods, toys, clothing, and more. E-commerce net sales grew from under $3 billion in 2016 to over $4.1 billion in 2023. The website receives over 1 billion visits annually and ranks as the fourth-most visited retail website in the UK. Argos serves half of UK households annually.

The website functions as a platform connecting third-party sellers with Argos customers. The marketplace is seamlessly integrated into the Argos website, making it easy for customers to discover and purchase products from third-party sellers.

Argos Marketplace benefits from Argos’s omnichannel strategy, including click-and-collect options at Argos stores and Sainsbury’s supermarkets, as well as home delivery. Customers can shop via mobile apps, browse catalogues in stores, and use virtual assistants for support. Argos is a well-known and trusted brand in the UK, which gives the marketplace a strong foundation of credibility.

Argos continues to leverage its omnichannel approach and technological advancements to remain competitive in the UK retail market while focusing on convenience and value for customers. Argos Marketplace provides a substantial opportunity for businesses to reach a large and established customer base in the UK. By leveraging the Argos brand and its omnichannel capabilities, sellers can gain significant visibility and access to a broad audience. For businesses targeting the UK market, Argos Marketplace is definitely a platform to consider.

OnBuy

United Kingdom

onbuy.com

Key Features:

Operates exclusively as a marketplace for third-party sellers.
Wide range of products at competitive prices.
Offers electronics, home and garden, fashion, beauty, toys.

Best for: Third-party sellers to list and sell their products in the UK.

Founded in 2016, OnBuy is a newer but rapidly growing online marketplace in the UK, offering a wide range of products at competitive prices. OnBuy focuses on providing a platform for third-party sellers to list and sell their products. More than 5,000 sellers on the platform offer over 35 million products across various categories, including electronics, home and garden, fashion, beauty, toys, and more. OnBuy aims to offer competitive prices, attracting price-conscious consumers looking for good deals. The marketplace records approximately 7 million users per month. 88% of traffic comes from the UK.

Selling on OnBuy provides access to a growing audience of potential customers, both in the UK and internationally. The platform offers various marketing tools and options to help sellers promote their products and increase visibility. Payments to sellers are immediate upon item dispatch through PayPal.

OnBuy’s unique selling points include its commitment to not competing with sellers, transparent business practices, and focus on providing a fair marketplace for both buyers and sellers.

Fruugo

United Kingdom

fruugo.co.uk

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sell products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

Amazon

Canada

Amazon.ca

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Amazon.ca dominates the Canadian e-commerce market with over 40% market share in retail e-commerce. In 2021, there were over 27 million e-commerce users in Canada, with 72% of them shopping on Amazon.ca. The platform attracts approximately 206 million web visits per month. 85% of Canadians use Amazon monthly. In 2022, Amazon Canada reported net sales of $11.5 billion, up from $9.4 billion in 2021. More than 80,000 businesses sold over 150 million products on Amazon.ca in 2022. The total number of products available on Amazon.ca exceeds 133 million. The most popular categories for online purchases in Canada in 2023 were fashion, electronics and furniture. Amazon Canada operates 51 warehouses, logistics, and delivery facilities across the country.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.

Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.

Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.

First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Canada

ebay.ca

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.ca is the dedicated marketplace for Canada within the global eBay ecosystem. It serves the Canadian market in English and French with a focus on local needs and preferences. eBay.ca was the fourth largest marketplace website in Canada as of February 2024. The marketplace gives businesses access to more than 27 million customers. The platform operates in a competitive Canadian e-commerce market, facing competition from both international giants like Amazon.ca and strong local players. eBay.ca functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. Top selling items include electronics, health & beauty, automotive, clothing, tools & home, sports & outdoors, and toys & games.

The most frequent buyers on eBay Canada are in the age groups between 25-34, 35-44, 18-24, and 45-54 years. In 2023, eBay Canada earned revenue of $10 billion. eBay Canada provides tools and services to help sellers start, optimize listings, and sell worldwide.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Etsy

Canada

etsy.com

Key Features:

Specializes in handmade, vintage, and unique goods.
Strong niche community.
User-friendly design for small-scale sellers.

Best for: Artisans, crafters, and vintage product sellers.

Etsy is a prominent online marketplace that specializes in connecting buyers and sellers of unique, handmade, and vintage items. Established in 2005, Etsy has grown into a global platform where individuals and businesses can sell a wide range of products, including jewellery, clothing, home decor, art, craft supplies, and more. Canada is an important market for Etsy, with close proximity to the US and a shared language making it a natural fit.

Etsy allows sellers to list various types of products, including: handmade items created or designed by the seller, vintage items that are at least 20 years old, craft supplies, digital downloads and print-on-demand products.

The marketplace particularly caters to those seeking one-of-a-kind goods. In total, Etsy supports sellers from over 232 countries and territories, making it a truly international marketplace. The platform serves 95.2 million active buyers and 8.3 million active sellers. 62% of Etsy sellers are from the United States. Average Etsy seller makes $2,900 per year. Top earners can make up to $65,000 per month. 97% of Etsy sellers run their shops from home. Around 80% of Etsy sellers are women. Etsy has a strong focus on mobile, with a large share of revenue coming from mobile devices.

Etsy has become a popular platform for artisans and creators to connect with customers seeking unique and handcrafted goods. It plays a significant role in the “maker movement” and supports small businesses around the world.

Temu

Canada

Temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe, the Middle East, Africa, Asia, and Oceania, with 104.6 million monthly visitors. Canada is an important market for Temu due to its proximity to the US and a large online shopping population.

Temu offers a wide range of products, including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies, and office supplies. The platform uses a Consumer-to-Manufacturer (C2M) model, eliminating intermediaries and offering extremely competitive pricing.

The Temu app is central to its strategy, featuring a user-friendly interface and mobile-driven sales. The platform incorporates game-like elements such as spinning wheels and flash sales to engage customers. Products are often sourced directly from manufacturers, contributing to lower prices.

Temu’s disruptive approach offers products at significantly lower prices than traditional retailers, positioning it as one of the fastest-growing e-commerce platforms. Its strong point is its competitive pricing and direct, streamlined connection between manufacturers and consumers.

Wayfair

Canada

Wayfair.ca

Key Features:

Available in U.S., Canada, United Kingdom, Ireland
Specializes in furniture and home goods.
Drop-shipping model.

Best for: Furniture, décor, and home improvement items.

Wayfair is a leading online marketplace for home goods, offering a variety of products such as furniture, décor, and appliances. With over 18 million items from more than 7,000 suppliers, Wayfair caters to a large and diverse audience, with around 60 million visitors monthly and 22.6 million active consumers.

Wayfair operates on a drop-shipping model, avoiding the need to hold inventory. When a product is sold, the supplier ships it directly to the customer. Wayfair does not charge sellers commissions but purchases products at wholesale prices and sells them at retail prices, enabling sellers to keep higher margins.

Wayfair is a major player in the home furnishings sector, offering innovative search technologies, including visual search that allows customers to find similar products based on images. The platform handles millions of orders annually and is a significant player in both North America and Europe.

Its large product selection, competitive pricing, and partnerships with suppliers make Wayfair a strong contender in the online retail space for home furnishings.

Fruugo

Canada

Fruugo.ca

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global e-commerce platform focused on cross-border transactions. It operates in 42 countries, including Canada, and specializes in connecting buyers with sellers worldwide. The platform features over 100 million SKUs across various categories and operates with 3,000 online retailers.

85% of Fruugo’s sales are cross-border transactions, making it a valuable resource for businesses aiming to expand internationally without setting up individual storefronts in every country. Fruugo charges a 15% sales commission and a 2.35% payment processing fee.

The platform handles localization, including language and currency options, easing the burden on sellers. With approximately 7 million shoppers annually, Fruugo offers businesses an opportunity to reach customers across the globe.

Fruugo simplifies international e-commerce by reducing the complexity of managing global sales. Its growing presence, alongside a 110% revenue increase in 2022, demonstrates its appeal to businesses looking to expand internationally.

Amazon

Mexico

Amazon.com.mx

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in 2024, amazon.com.mx is a major e-commerce platform in Mexico that has shown significant growth and popularity since its launch. The marketplace had 107 million total visits in November 2024. Over 3 million listed products are offered by 18,000 sellers.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

Mercado Libre

Mexico

mercadolibre.com.mx

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Shopee

Mexico

shopee.com.mx

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015 Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Amazon

United States

Amazon.com

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Founded in 1995, Amazon.com holds a 38% share of the U.S. e-commerce market, making it the country’s leading online retailer. Amazon’s net revenue continues to grow, reaching $554 billion in 2023, an increase of over $40 billion from the previous year. The platform offers an extensive inventory of approximately 12 million items across various categories, which expands to about 350 million when including marketplace sellers’ listings. Amazon Prime has 168 million members in the U.S., representing approximately half of the country’s population. Prime members spend an average of $1,400 per year on Amazon, compared to $600 for non-Prime members. The Amazon shopping app has 98 million monthly active users in the U.S., with 151 million total users accessing it at least once a year.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

eBay

United States

ebay.com

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.com is the original and flagship marketplace of the global eBay network. It’s a dominant force in US e-commerce, connecting millions of buyers and sellers. eBay holds a 3% share of the total retail e-commerce market in the United States, ranking 4th behind Amazon, Walmart, and Apple. 31% of all eBay sellers are based in the U.S. eBay.com functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals selling used items to large businesses selling new merchandise.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Etsy

United States

estsy.com

Key Features:

Specializes in handmade, vintage, and unique goods.
Strong niche community.
User-friendly design for small-scale sellers.

Best for: Artisans, crafters, and vintage product sellers.

Etsy is a prominent online marketplace that specializes in connecting buyers and sellers of unique, handmade, and vintage items. Established in 2005, Etsy has grown into a global platform where individuals and businesses can sell a wide range of products, including jewellery, clothing, home decor, art, craft supplies, and more. The US is Etsy’s home market and remains its largest and most important platform. A significant portion of both buyers and sellers are located in the US.

Etsy allows sellers to list various types of products, including: handmade items created or designed by the seller, vintage items that are at least 20 years old, craft supplies, digital downloads and print-on-demand products.

The marketplace particularly caters to those seeking one-of-a-kind goods. In total, Etsy supports sellers from over 232 countries and territories, making it a truly international marketplace. The platform serves 95.2 million active buyers and 8.3 million active sellers. 62% of Etsy sellers are from the United States. Average Etsy seller makes $2,900 per year. Top earners can make up to $65,000 per month. 97% of Etsy sellers run their shops from home. Around 80% of Etsy sellers are women. Etsy has a strong focus on mobile, with a large share of revenue coming from mobile devices.

Etsy has become a popular platform for artisans and creators to connect with customers seeking unique and handcrafted goods. It plays a significant role in the “maker movement” and supports small businesses around the world.

Temu

United States

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe, Middle East, Africa, Asia, and Oceania. The marketplace has become the second most visited e-commerce site, overtaking eBay. The US is Temu’s largest and most important market. It was the first major market Temu entered, and it has seen rapid adoption and growth. A significant portion of Temu’s downloads and sales originate from the US.

Temu offers an extensive variety of products including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies, and office supplies. Temu utilizes a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and extremely competitive pricing. The platform is available for businesses from the USA and the UK, France, Germany, Italy, the Netherlands, and Spain.

The Temu app is a central part of its strategy, with a user-friendly interface and a large portion of sales coming from mobile devices. The platform incorporates game-like elements, such as spinning wheels and flash sales, to encourage engagement and purchases. Many products are sourced directly from manufacturers, cutting out intermediaries and contributing to lower prices.

Temu’s disruptive approach challenges traditional retail models by offering products at significantly lower prices and creating a direct, streamlined connection between manufacturers and consumers. Temu has quickly become one of the fastest-growing e-commerce platforms, achieving the second-most visited e-commerce site globally in just two years of operation.

Temu’s main draw is its extremely competitive pricing, often significantly lower than other online retailers.

ASOS

United States

asos.com/us/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany and Spain.
Style Match AI tools.

Best for: Fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. The company has grown into a global e-commerce platform that sells over 850 brands and its own range of clothing accessories and cosmetics. The platform is well-known for its trendy and affordable offerings. ASOS specializes in clothing, footwear, accessories, and beauty products, catering to a young and fashion-conscious audience.

ASOS serves markets in the France, Germany, Russia, Spain, UK, US, Australia, and several other European countries. ASOS ships to 196 countries worldwide from their fulfilment centres. The marketplace uses advanced search features, including Style Match AI tools and extensive filtering options to help customers find perfect items.

As of 2023, ASOS reported retail sales of approximately £1.5 billion in the UK and £1.1 billion in sales across European Union countries. The platform is known for keeping up with the latest fashion trends and offering stylish pieces at competitive prices. The ASOS audience consists of 66% female and 34% male users, with the largest age group being 25-34 years old (33%). ASOS describes itself as an online retailer for fashion-loving 20-somethings worldwide, with a mission to give customers the confidence to be whoever they want to be.

ASOS has a dedicated section called ASOS Marketplace where independent brands, vintage boutiques, and other sellers can list their products. ASOS Marketplace charges sellers a monthly subscription fee and a commission on each sale.

ASOS has become a major player in the online fashion world, attracting a large and loyal customer base with its trendy offerings, affordable prices, and convenient online shopping experience. Its focus on inclusivity and global reach has further solidified its position as a leading fashion retailer.

Walmart

United States

walmart.com

Key Features:

Large customer base, competitive to Amazon.
Offers fulfilment services.
Strong brick-and-mortar integration.

Best for: Consumer electronics, household items, groceries.

Launched in 2009, Walmart Marketplace is an online platform that enables third-party sellers to list and sell their products alongside Walmart’s own offerings on Walmart.com. This marketplace serves as a significant sales channel, providing third-party sellers access to a vast audience and various tools to enhance their selling experience.

Sellers can reach over 120 million unique monthly visitors, benefiting from Walmart’s established brand recognition and customer trust. Sellers can tap into Walmart’s massive customer base, gaining visibility for their products. Goods listed on the marketplace appear in search results alongside Walmart’s own products, providing extensive visibility.

Walmart Marketplace offers a diverse range of products, including electronics, home goods, apparel, beauty products, and more. The platform provides various tools for pricing, catalogue management, advertising, and brand management, helping sellers effectively manage their online business.

Walmart Marketplace presents a robust opportunity for third-party sellers looking to expand their reach in the e-commerce space. With its vast audience, innovative tools, and supportive infrastructure, Walmart Marketplace stands as one of the leading platforms for online sales in the United States.

Wayfair

United States

wayfair.com

Key Features:

Available in U.S., Canada, United Kingdom, Ireland.
Specializes in furniture and home goods.
Drop-shipping model.

Best for: Furniture, décor, and home improvement items.

Wayfair Marketplace is a prominent online platform specializing in home goods, including furniture, decor, and appliances. It offers a vast selection of over 18 million items from more than 7,000 suppliers, catering to a diverse customer base that includes both individual consumers and institutional clients. With approximately 60 million visitors monthly and 22.6 million active consumers, sellers can tap into a vast audience that trusts Wayfair for quality products.

Wayfair operates primarily on a drop-shipping model, which allows it to avoid holding inventory. When a product is sold, the supplier is notified to ship the item directly to the customer.

Wayfair’s mission is to transform the way people shop for their homes, providing a seamless shopping experience for consumers looking for furniture, decor, and other home essentials. As one of the largest e-commerce destinations for home furnishings, Wayfair handles millions of orders annually and has a significant market presence in North America and Europe.

Fruugo

United States

fruugo.us

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sells products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

Mercado Libre

Argentina

mercadolibre.com.ar

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Bolivia

mercadolibre.com.bo

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Amazon

Brazil

Amazon.com.br

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in 2012, Amazon.com.br, the Brazilian arm of Amazon, is a rapidly growing e-commerce marketplace with unique characteristics and significant market potential. The platform offers a wide range of products, including electronics, home goods, fashion, and books. Businesses trading on the platform can leverage advanced analytics to track customer behaviour, market trends, and competitor performance to optimize their strategies. The platform supports various advertising formats like sponsored product ads to boost visibility and sales. Amazon Brazil has over 120 million active users and recorded 150 million monthly visitors as of February 2023. This represents significant growth from 50 million visitors three years prior. While Amazon Brazil is a major player in the e-commerce market, it ranks third in terms of visits (195 million in May 2023), behind Mercado Livre (363 million) and Shopee (201 million).

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms: Business-to-Consumer (B2C), Business-to-Business (B2B), Direct-to-Consumer (DTC), and First-Party (1P) Selling, making it a versatile platform for various types of sellers.

OLX

Brazil

olx.com.br

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Mercado Livre

Brazil

mercadolivre.com.br

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually. Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Shopee

Brazil

Shopee.com.br

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia, and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors to the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Mercado Libre

Chile

mercadolibre.cl

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Shopee

Chile

shopee.cl

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia, and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors to the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Mercado Libre

Colombia

mercadolibre.com.co

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually. Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Shopee

Colombia

shopee.com.co

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia, and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Mercado Libre

Costa Rica

mercadolibre.com.cr

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Dominican Republic

mercadolibre.com.do

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Ecuador

mercadolibre.com.ec

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

El Salvador

mercadolibre.com.sv

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Guatemala

mercadolibre.com.gt

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Honduras

mercadolibre.com.hn

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Nicaragua

mercadolibre.com.ni

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Panama

mercadolibre.com.pa

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Paraguay

mercadolibre.com.py

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Peru

MercadoLibre.com.pe

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Uruguay

MercadoLibre.com.uy

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Mercado Libre

Venezuela

MercadoLibre.com.ve

Key Features:

Largest marketplace in Latin America.
Over 130 million active users.
Offers local and cross-border selling options.

Best for: Electronics, home appliances, and general consumer goods.

Mercado Libre, often referred to as the “eBay of Latin America,” is the leading e-commerce platform in Latin America, operating in 19 countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Founded in 1999, it has become a pivotal player in the digital economy, connecting millions of buyers and sellers through its comprehensive online marketplace. The platform not only facilitates the sale of a wide range of products—from electronics to real estate—but also provides integrated payment and logistics solutions, enhancing user experience and trust.

With over 130 million active users, Mercado Libre has established itself as a vital component of Latin America’s digital landscape. The platform has seen significant growth, with millions of sellers and buyers engaging in transactions annually.

Mercado Libre emphasizes a customer-centric approach by offering features such as buyer protection programs, easy returns, and personalized shopping experiences. The platform’s reputation system helps build trust by allowing users to evaluate sellers based on their performance. With a large and growing mobile user base in Latin America, Mercado Libre has a strong focus on its mobile platform and app.

In summary, Mercado Libre stands out as a robust e-commerce platform that combines marketplace functionality with innovative financial services, making it an essential player in Latin America’s digital economy.

Amazon

China

Amazon.cn

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in 2004, Amazon.cn, also known as Amazon China, is the localized version of Amazon for the Chinese market. Amazon.cn operates as a marketplace, connecting third-party sellers, many of them international, with Chinese buyers. A key feature of Amazon’s strategy in China is the Amazon Global Store, which provides Chinese consumers access to millions of international products, particularly in categories like luxury goods, fashion, and healthcare. Amazon.cn also serves markets in Hong Kong, Macau, and Taiwan, catering to the demand for international products in these regions.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

eBay

China

ebay.cn

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.cn is a unique case within the eBay global network. It doesn’t function as a traditional marketplace for domestic Chinese transactions in the same way other eBay sites do. Instead, it focuses primarily on facilitating cross-border trade, connecting Chinese buyers with international sellers. eBay.cn’s primary role is to enable Chinese consumers to purchase goods from sellers located outside of mainland China. This is its core differentiator. The products available on eBay.cn are primarily from international sellers, offering Chinese consumers access to goods that might not be readily available domestically. Cross-border shipping and logistics are crucial for eBay.cn, as products need to be transported from various countries to China. The sellers on eBay.cn are mainly international businesses and individuals looking to reach Chinese buyers. eBay.cn provides a channel for businesses to tap into the Chinese market for international goods.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Qoo10

China

Qoo10.com

Key Features:

Serves customers in Singapore, Indonesia, Malaysia, Hong Kong and China.
Biggest e-commerce market in Singapore with 3 million registered users.
Diverse product range, including fashion, electronics and home goods.

Best for: Business looking to sell in South East Asia.

Headquartered in Singapore, Qoo10 is a significant e-commerce platform with a strong presence in Asia, particularly known for its diverse product range and focus on value deals. Attracting over 13 million monthly visitors, the platform is the biggest e-commerce market in Singapore, commanding a 32.6% market share in 2017 with 3 million registered users. Apart from that Qoo10 serves customers in Indonesia, Malaysia, Hong Kong, and China. The platform offers a vast selection of products across various categories, including fashion, electronics, home goods, beauty products, baby products, and more.

Qoo10 is known for its emphasis on value and deals. The platform often holds promotions, discounts, and flash sales, making it attractive to price-conscious consumers. Qoo10 primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers. Qoo10 facilitates cross-border shopping, allowing sellers to reach customers in different Asian countries. The marketplace utilizes a seller rating system to foster trust between buyers and sellers. The platform offers Qoo10 Sales Manager (QSM) program for sellers to manage listings, inventory, and customer communication.

Qoo10’s success can be attributed to its user-friendly platform, extensive product offerings, competitive pricing, and strong market presence in Southeast Asia. Qoo10 is a popular online shopping destination, particularly for those seeking a wide variety of products at competitive prices. Its marketplace model and focus on value make it a valuable platform for businesses looking to reach Asian consumers.

Taobao

China

Taobao.com

Key Features:

China’s largest online shopping platform.
B2C and C2C marketplace services.
Integrated with Alipay.

Best for: Fashion and apparel, electronics and gadgets, beauty and personal care, home and kitchen.

Founded by Alibaba Group in 2003, Taobao is China’s largest online shopping platform and one of the top 10 most visited websites globally. While primarily known as a C2C (consumer-to-consumer) marketplace, it also supports B2C (business-to-consumer) transactions. Taobao allows individuals and businesses to create online stores and sell products directly to consumers. Sellers can list products for free, with optional advertising services and most products are sold at fixed prices. The competition on Taobao is intense, with many sellers offering similar products. This drives sellers to be competitive on price and offer good customer service.

The number of monthly active users reached 792 million as of March 2021. In 2008, Taobao introduced Tmall (Taobao Mall), a business-to-consumer (B2C) platform to complement its existing C2C marketplace. In 2021, Taobao ranks as the 8th most-visited website globally.

Taobao covers a huge range of goods from everyday essentials to niche products, across categories like fashion, electronics, home goods, beauty, and more. The platform is tightly integrated with Alipay, Alibaba’s digital payment platform, facilitating seamless and secure transactions.

Taobao has a strong mobile presence, with a user-friendly app that caters to the large mobile user base in China. Taobao uses gamification tactics, such as rewards and interactive games, to make the shopping experience more engaging.

Taobao has not just been a shopping platform but a catalyst for digital consumption growth in Asia, transforming how people shop online and empowering entrepreneurs to reach wider audiences.

Tmall

China

Tmall.com

Key Features:

60% of China’s B2C e-commerce market.
Owned by the Alibaba Group.
B2C marketplace services.

Best for: Branded, international products in personal care and fashion.

Established by Alibaba Group in 2008, Tmall is a business-to-consumer (B2C) online retail platform in China, owned by the Alibaba Group. It is a spin-off from the Taobao marketplace, focusing on branded goods and a more premium shopping experience. Currently, Tmall holds a 50 – 60% share of China’s B2C e-commerce market. The platform reported 877 million monthly active users in 2023. Over 75% of Tmall users are young millennials under 30 years old. Women frequently use Tmall to discover and purchase international products, especially in personal care and fashion. The platform features a Luxury Pavilion, a dedicated section for premium and luxury brands, offering unique experiences with AI customer support and AR technologies.

Tmall connects both domestic and international businesses with Chinese consumers. The platform is known for offering authentic, branded products, attracting consumers who are looking for quality and a more reliable shopping experience. Tmall has stricter requirements for sellers, including business licenses and brand authorization. The four main categories on Tmall and Tmall Global are fashion and accessories, beauty and personal care, electronics and appliances, home and living.

The Tmall Global section caters specifically to international brands looking to sell to Chinese consumers, facilitating cross-border e-commerce. Brands can set up “flagship stores” on Tmall, creating a dedicated online presence and enhancing their brand image. Over 70,000 brands operate in 50,000 online stores on Tmall. The platform hosts a significant number of international brands, with many entering the Chinese market through Tmall Global.

Like other e-commerce platforms in China, Tmall has a strong mobile presence, with a user-friendly app. The marketplace is tightly integrated with Alipay, Alibaba’s digital payment platform, making transactions seamless and secure. Tmall provides features like reviews, detailed seller ratings, onsite promotions, and livestream broadcasts.

Tmall is a dominant player in the Chinese B2C e-commerce market, offering a platform for brands to connect with a massive consumer base. Its focus on branded goods, stringent seller requirements, and mobile-first approach have contributed to its success.

Pinduoduo

China

Pinduoduo.com

Key Features:

Prominent Chinese e-commerce platform.
Group-buying and C2M model.
Incorporates gamification elements.

Best for: Clothing and apparel, personal care and beauty, home and household.

Founded in 2015, Pinduoduo is a prominent Chinese e-commerce platform that has rapidly gained traction, becoming one of the largest online retailers in China. The platform is known for its unique approach to online shopping, combining social commerce with group buying, which has made it particularly popular among consumers in lower-tier cities and rural areas.

Pinduoduo’s core feature is its group-buying model. Users are encouraged to share deals with friends and family to unlock lower prices, creating a social and interactive shopping experience. Pinduoduo’s group-buying model is a key differentiator, setting it apart from other e-commerce platforms. The platform has a strong mobile presence, with a user-friendly app that caters to the large mobile user base in China. Pinduoduo incorporates gamification elements, like in-app games and rewards, to make shopping experience more interactive and engaging.

Pinduoduo operates on a consumer-to-manufacturer (C2M) model, which connects consumers directly with manufacturers, thereby eliminating intermediaries and reducing costs. Pinduoduo’s aggressive pricing strategy and focus on value have led it to capture a significant market share in China’s e-commerce landscape. As of early 2024, it was reported that Pinduoduo was among the top ten online retailers globally.

Pinduoduo’s innovative approach to e-commerce—leveraging social connections and group buying—has positioned it as a formidable player in the Chinese market. Its ability to engage consumers through gamification and community-driven purchasing continues to drive its growth.

Fruugo

China

Fruugochina.com

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sell products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

Amazon

India

Amazon.in

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in 2012, amazon.in is one of the fastest-growing Amazon marketplaces globally, second only to Amazon US and second largest marketplace in India after Flipkart. It was experiencing significant growth, with nearly 600,000 sellers in 2020, up from 100,000 in 2016. As of 2020, Amazon India had nearly 600,000 sellers, with a goal to reach 10 million by 2025. Unlike other Amazon markets, Amazon India operates solely as a third-party seller platform due to regulatory restrictions, meaning Amazon cannot sell its own branded products here. Amazon has adapted its business model to India by integrating with local mom-and-pop stores for delivery services, enhancing its reach in rural areas. A significant portion of online shopping in India occurs via mobile devices, making mobile optimization crucial for sellers on Amazon India.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month. As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

OLX

India

olx.in

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Flipkart

India

flipkart.com

Key Features:

Leading e-commerce marketplaces in India.
207 million monthly visitors and $4.6 billion annual revenue.
Marketplace connecting third-party sellers with Indian buyers.

Best for: Sellers of electronics, fashion, baby products, beauty products.

Flipkart.com is one of the leading e-commerce marketplaces in India, competing fiercely with Amazon.in. With over 207 million monthly visitors, Flipkart.com is a major player in the rapidly growing Indian online retail market. The platform offers a diverse selection of products, including electronics, fashion, home appliances, books, baby products, beauty products, and much more. The marketplace is particularly strong in categories like mobile phones and fashion, contributing around 50% and 30% of Flipkart’s market share, respectively. Company’s annual revenue grew by 18% in 2022, reaching $4.6 billion.

Flipkart primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue – 41 million indexed pages, and a diverse range of sellers. The platform utilizes AI for generating rich product descriptions and improving search functionality. Flipkart Implements features like Flippi (AI-powered shopping assistant), Immerse (product discovery tool), and AR-powered Flipkart Camera. Flipkart has invested heavily in its logistics and delivery network, enabling them to reach a wide range of locations across India and to handle over 10 million parcels per month. The average delivery time in rural areas has been reduced from 7 days to 3 – 4 days.

Flipkart’s success can be attributed to its user-friendly interface, extensive product selection, customer-centric policies, and effective use of technology to enhance the shopping experience. Flipkart is a dominant force in Indian e-commerce, offering a wide variety of products, a convenient shopping experience, and a strong focus on the Indian market. Its marketplace model and mobile-first approach make it a valuable platform for businesses looking to reach Indian consumers.

Snapdeal

India

Snapdeal.com

Key Features:

“Value e-commerce” platform for budget-conscious consumers in India.
35 million products across 800+ categories.
$75 million of annual revenue and 13% of the Indian e-commerce market.

Best for: Businesses looking to sell beyond cities and towns in India.

Snapdeal.com is an Indian online marketplace that has carved a niche for itself by focusing on value-conscious shoppers in India. While it once competed directly with giants like Flipkart and Amazon, it has strategically repositioned itself to cater to a specific segment of the market. Snapdeal has positioned itself as a “value e-commerce” platform, catering to budget-conscious consumers in India. The platform emphasizes affordability and offers a wide range of products at competitive prices, including fashion, electronics, home goods, beauty products, and more. The marketplace supports 500,000 sellers, providing 35 million products across 800 categories. The estimated annual revenue is between $50 million to $75 million as of December 2024 Snapdeal holds approximately 13% of the Indian e-commerce market, competing with giants like Amazon and Flipkart.

The platform operates as a digital B2C marketplace, charging commissions on transactions, and offering advertising and logistics services to sellers. Snapdeal focuses on serving customers in “Bharat,” which refers to the tier-II and beyond cities and towns in India, where affordability is a major factor in purchasing decisions. The company serves customers from over 3,700 towns in India. Like other e-commerce platforms in India, Snapdeal has a strong mobile presence, with a user-friendly mobile app that caters to the high mobile usage in the country. Snapdeal emphasizes personalization through AI-driven recommendations and offers interfaces in multiple regional languages to reach non-English speakers.

Snapdeal has positioned itself as a key player in the value e-commerce segment in India by focusing on affordability, accessibility, and customer satisfaction. The company has successfully carved out a niche for itself in the Indian e-commerce market by focusing on value-conscious consumers. Its emphasis on multilingual support, and mobile-first approach makes it a valuable platform for businesses looking to reach this specific segment of the Indian market.

Fruugo

India

Fruugo.com

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sells products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

OLX

Indonesia

olx.co.id

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Lazada

Indonesia

lazada.co.id

Key Features:

Operates in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Vietnam.
Backed by Alibaba.
Enabling to reach a broader audience without large investments.

Best for: Consumer goods, electronics, and fashion.

Lazada is a prominent e-commerce platform that operates primarily in Southeast Asia. It serves as a marketplace connecting buyers and sellers across several countries, including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada has become a key player in the region’s online commerce landscape, boasting over 160 million monthly active users and generating approximately $2.4 billion in annual revenue as of early 2025.

Lazada is the Southeast Asian flagship of Alibaba Group, leveraging Alibaba’s technology and expertise to enhance its platform and services. Lazada operates on a marketplace model, allowing individuals and businesses to list and sell products. Lazada’s business model is based on a B2B2C (business-to-business-to-consumer) framework. This means it allows third-party sellers to list their products on the platform, enabling them to reach a broader audience without the need for significant marketing investments.

Lazada offers a diverse range of products across multiple categories, including electronics, men’s and women’s fashion, health and beauty, home appliances, sports gear, automotive products, groceries and pet supplies. Recognizing the high mobile penetration in Southeast Asia, the platform has heavily invested in its mobile app, providing a seamless shopping experience for smartphone users. Lazada has built a robust logistics and fulfilment network to ensure timely delivery of products to customers across the region.

With its strong foothold in Southeast Asia, Lazada continues to explore opportunities for growth. In late 2024, it announced plans to expand into the European market by opening a distribution centre in Belgium. Overall, Lazada stands out as a versatile e-commerce platform that not only facilitates transactions but also provides a comprehensive ecosystem for both buyers and sellers in the rapidly evolving online marketplace.

Tokopedia

Indonesia

tokopedia.com

Key Features:

Operates in Indonesia with 18 million active users per month.
B2C marketplace for local and international brands.
Robust logistics network.

Best for: Fashion and apparel, electronics and gadgets, beauty and personal care, home and kitchen.

Tokopedia is a leading e-commerce platform in Indonesia, connecting millions of sellers with buyers across the archipelago. Tokopedia holds the second-largest market share in Indonesian e-commerce at 35%, closely trailing Shopee at 36%. The platform has over 14 million registered merchants and approximately 18 million monthly active users. Tokopedia offers around 1.8 billion products from electronics and fashion to home goods, beauty products, and even groceries.

The platform provides various services including: B2C marketplace for local and international brands, Tokopedia NOW! for quick delivery of everyday essentials, Tokopedia Play for interactive live shopping experiences and Mitra Tokopedia, enabling offline stores to access digital goods. The platform offers an advertising technology for merchants to promote their businesses. With a large and growing mobile user base, Tokopedia has a strong emphasis on its mobile app. The marketplace has invested in building a robust logistics network to ensure efficient delivery of products to customers across Indonesia.

Tokopedia’s success can be attributed to its commitment to customer satisfaction, innovation, and strategic partnerships, providing a reliable and convenient platform for online shopping in Indonesia.

Qoo10

Indonesia

Qoo10.com

Key Features:

Serves customers in Singapore, Indonesia, Malaysia, Hong Kong, and China.
Biggest e-commerce market in Singapore with 3 million registered users.
Diverse product range, including fashion, electronics, and home goods.

Best for: Business looking to sell in South East Asia.

Headquartered in Singapore, Qoo10 is a significant e-commerce platform with a strong presence in Asia, particularly known for its diverse product range and focus on value deals. Attracting over 13 million monthly visitors, the platform is the biggest e-commerce market in Singapore, commanding a 32.6% market share in 2017 with 3 million registered users. Apart from that, Qoo10 serves customers in Indonesia, Malaysia, Hong Kong, and China. The platform offers a vast selection of products across various categories, including fashion, electronics, home goods, beauty products, baby products, and more.

Qoo10 is known for its emphasis on value and deals. The platform often holds promotions, discounts, and flash sales, making it attractive to price-conscious consumers. Qoo10 primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers. Qoo10 facilitates cross-border shopping, allowing sellers to reach customers in different Asian countries. The marketplace utilizes a seller rating system to foster trust between buyers and sellers. The platform offers Qoo10 Sales Manager (QSM) program for sellers to manage listings, inventory, and customer communication.

Qoo10’s success can be attributed to its user-friendly platform, extensive product offerings, competitive pricing, and strong market presence in Southeast Asia. Qoo10 is a popular online shopping destination, particularly for those seeking a wide variety of products at competitive prices. Its marketplace model and focus on value make it a valuable platform for businesses looking to reach Asian consumers.

Shopee

Indonesia

Shopee.cd.id

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia, and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors to the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Amazon

Japan

Amazon.co.jp

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Founded in 2000, amazon.co.jp is the second-largest e-commerce company in Japan with a 23% market share in 2022, competing with local giants like Rakuten and Yahoo! Japan. Approximately 1 in every 3 yen spent online in Japan goes to Amazon. With 693 million monthly visitors as of August 2024, amazon.co.jp ranks as the fourth leading market for Amazon globally. Japan represents 11% of Amazon’s global online traffic. Amazon.co.jp operates independently from Western Amazon, tailored for the local market.

Amazon.co.jp primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers. A large portion of amazon.co.jp’s traffic comes from mobile devices, highlighting its strong mobile presence. This is crucial in the Japanese market where mobile usage is high.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

eBay

Japan

ebay.co.jp

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.co.jp is a somewhat unique case within the eBay global network. While it exists, its role is significantly different from most other eBay sites. It does not function as a full-fledged, independent marketplace for domestic transactions within Japan. Instead, it primarily facilitates cross-border trade, connecting Japanese buyers with international sellers.

eBay.co.jp’s main purpose is to enable Japanese consumers to purchase goods from sellers located outside of Japan. The products available on eBay.co.jp are primarily from international sellers, giving Japanese consumers access to a wider variety of goods that may not be easily found domestically. While the site is in Japanese, it caters to the specific needs and preferences of Japanese consumers interested in international products.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Rakuten

Japan

rakuten.co.jp

Key Features:

Strong presence in Japan and South-East Asia.
Marketplace for third-party sellers.
Focus on high-quality goods.

Best for: Electronics, fashion, and specialty goods.

Rakuten holds almost 30% of Japan’s online sales market and serves more than 111 million registered users, making it the largest e-commerce marketplace in the country. Globally, it is the third-largest e-commerce marketplace, alongside Amazon and eBay. The platform serves 86 million customers in Japan and over 1 billion mainly in South-East Asia, offering over 142 million products from more than 40,000 merchants.

Rakuten has a strong reputation for reliability and customer trust, essential factors in the Japanese market. Unlike Amazon, Rakuten does not sell its own products, allowing sellers to compete only with each other rather than against the marketplace itself.

The platform offers extensive support to merchants, including bilingual e-Commerce consultants who assist sellers in maximizing their potential on the site. This support is crucial for navigating the unique preferences of Japanese consumers.

Rakuten allows merchants to create fully customizable storefronts. This enables sellers to control their brand presentation and customer experience, which is essential in the competitive Japanese market.

Rakuten facilitates international sellers by allowing them to drop ship directly to Japanese customers without needing to establish a local entity. This feature simplifies logistics and enhances market entry for foreign businesses.

Sellers benefit from weekly payout schedules, improving cash flow management. With millions of potential customers, sellers can tap into a vast market that values trust and quality. Rakuten’s official forwarding service Rakuten Global Express provides goods purchased on the Japanese website to a number of countries in Southeast Asian countries, including: China, Taiwan, Hong Kong, Macau, South Korea, Singapore, Thailand, Malaysia, The Philippines, Vietnam, Cambodia, Laos, Myanmar, and Indonesia.

Rakuten stands out as a robust e-commerce platform that combines extensive market reach with personalized seller support. Its unique business model and commitment to customer experience make it an attractive option for international merchants looking to enter the Japanese market.

Fruugo

Japan

fruugo.jp

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

Fruugo allows sellers to reach customers in numerous countries, significantly expanding their potential market. The marketplace has over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

OLX

Kazakhstan

olx.kz

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Kaspi

Kazakhstan

kaspi.kz

Key Features:

Most popular e-commerce platform in Kazakhstan.
Integrated with Kaspi Bank and other retail services.
Provides electronics, fashion, home goods, and baby products.

Best for: Business looking to enter the Kazakh market.

Kaspi.kz is arguably the most popular e-commerce platform in Kazakhstan. The marketplace is integrated with Kaspi Bank and retail services, making it a convenient option for many shoppers. This ecosystem includes payments, lending, and other financial services, all accessible through the same app. The marketplace offers a diverse selection of products, from electronics and fashion to home goods and baby products, catering to a broad audience.

In the first half of 2024, the marketplace had 7.6 million active consumers, representing a 15% increase compared to the same period in the previous year. The number of active merchants reached 721,000 in the first half of 2024, showing a 36% year-over-year growth.

Kaspi.kz is a well-established and trusted brand in Kazakhstan, giving its marketplace credibility and attracting a large customer base. The company is a unique player in the e-commerce space, combining a thriving marketplace with integrated financial services. This ecosystem approach has made it a dominant force in Kazakhstan, offering a convenient and comprehensive experience for users. The marketplace is suitable for businesses targeting consumers in Kazakhstan, particularly those who value convenience and integrated financial services.

Satu

Kazakhstan

satu.kz

Key Features:

Major online marketplace in Kazakhstan.
Offers electronics, home goods, fashion, beauty products, and children’s items.
Known for being a seller-friendly platform.

Best for: Businesses targeting consumers in Kazakhstan.

Satu.kz is a large online marketplace in Kazakhstan with a wide selection of products across various categories, including electronics, home goods, fashion, beauty products, children’s items, and much more. In 2022, the medicine category had the highest number of online purchase transactions, totaling 127,000 orders. Beauty and health products ranked second with 126,000 orders in 2022. The platform records 2.7 million visits per month, with the largest age group being 25-34 year olds. More than 80% of the website’s traffic comes from Kazakhstan, 7% from Russia, and 4% from Ukraine.

Satu.kz is known for being a seller-friendly platform, providing businesses with the tools and resources they need to list their products, manage their online store, and reach customers.

Wildberries

Kazakhstan

wildberries.kz

Key Features:

E-commerce platform with strong presence in Kazakhstan.
Ranks among the top 20 leading online marketplaces worldwide.
Offers fashion, footwear, electronics, home goods, and beauty products.

Best for: Businesses targeting consumers in Kazakhstan.

Wildberries is a major e-commerce platform with a dominant presence in Russia and other countries in the region, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, and Israel. The company is the largest online retailer in Russia with a 12.5% market share in 2020. Wildberries ranks among the top 20 leading online marketplaces worldwide with a gross merchandise revenue (GMV) of nearly $24 billion. The platform processes over 20 million orders per day, with over 75 million customers and 1 million active sellers as of 2024. Wildberries has more than 100 million registered users, primarily women aged 25 to 44.

The marketplace offers a vast selection of products across numerous categories, including fashion, footwear, electronics, home goods, beauty products, children’s items, and much more. Wildberries is particularly known for its wide selection of fashion items, making it a popular destination for clothing and accessory purchases. Wildberries has a well-developed logistics network, including warehouses and pick-up points, facilitating efficient delivery and returns.

The marketplace is suitable for businesses targeting consumers in Russia and other countries where Wildberries operates, particularly those interested in fashion and a wide variety of products. Wildberries continues to grow rapidly, focusing on expanding its presence in Central Asia, including Kazakhstan, Kyrgyzstan, and Uzbekistan while innovating its platform with AI-driven solutions to enhance user experience and seller support.

Ozon

Kazakhstan

Ozon.kz

Key Features:

Major e-commerce platform in Russia, Belarus, and Kazakhstan.
Offers electronics, home goods, fashion, beauty products.
100,000 third-party sellers.

Best for: Business selling electronics, fashion, automotive, and household goods.

Similar to Wildberries, Ozon is another large e-commerce platform with a strong presence in Russia, Belarus, and Kazakhstan. Ozon.kz offers 9 million products across 20 categories, including electronics, home goods, fashion, beauty products, children’s items, books, and much more. Ozon provides a marketplace for 100,000 third-party sellers, with 85% being small and medium-sized businesses. The marketplace has over 11,000 pickup points and 2,500 couriers. The company offers additional services such as Ozon.Invest for business loans, consumer loans, and a debit card with cashback.

The platform had over 46 million active buyers in 2023, with approximately 436.7 million monthly visits. Ozon’s revenue exceeded 1 billion USD in December 2024. Ozon’s rapid growth, extensive product range, and strong logistics network position it as a dominant player in the Russian e-commerce market, offering significant opportunities for both sellers and consumers.

eBay

South Korea

ebay.co.kr

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.co.kr is a bit of a special case within the eBay world. It doesn’t operate as a standard, independent marketplace for domestic transactions within South Korea. Instead, its primary focus is on cross-border trade, connecting South Korean buyers with international sellers. Unlike most other eBay sites, eBay.co.kr does not have a strong marketplace for buying and selling within South Korea. This is largely because of the strong presence of local e-commerce giants like Coupang and Gmarket, in the domestic market. The products available on eBay.co.kr are mainly from international sellers, giving South Korean consumers access to a wider range of goods that might not be easily found locally. Cross-border shipping and logistics are essential for eBay.co.kr, as products need to be transported from various countries to South Korea. The sellers on eBay.co.kr are mainly international businesses and individuals aiming to reach South Korean buyers.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Fruugo

South Korea

fruugo.kr

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

The company allows sellers to reach customers in numerous countries, significantly expanding their potential market. Fruugo acts as a platform, connecting buyers and sellers. The company does not hold inventory or sells products directly. All sales are facilitated between third-party retailers and consumers. Fruugo features over 100 million SKUs across various categories.

Fruugo is ideal for businesses looking to expand into international markets without setting up individual storefronts in each country. The marketplace has over 3,000 online retailers selling on its platform. Approximately 7 million shoppers use Fruugo annually. As of January 2025, Fruugo.co.uk receives 734,000 monthly visits. In 2022, Fruugo’s revenue grew by 110% to $83 million.

Fruugo’s localization features reduce the burden on sellers regarding language, currency, and some shipping complexities. Sellers are responsible for fulfilling orders and shipping products to customers. Fruugo operates on a “no sale, no fee” model, charging a 15% sales commission and a 2.35% payment processing fee.

Fruugo is a valuable platform for businesses aiming to tap into international markets. Its simplified approach to cross-border e-commerce makes it easier for sellers to reach customers in different countries without the complexities of managing individual international operations.

Wildberries

Kyrgyzstan

wildberries.kg

Key Features:

E-commerce platform with strong presence in Kyrgyzstan.
Ranks among the top 20 leading online marketplaces worldwide.
Offers fashion, footwear, electronics, home goods, and beauty products.

Best for: Businesses targeting consumers in Kyrgyzstan.

Wildberries is a major e-commerce platform with a dominant presence in Russia and other countries in the region, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, and Israel. The company is the largest online retailer in Russia with a 12.5% market share in 2020. Wildberries ranks among the top 20 leading online marketplaces worldwide with a gross merchandise revenue (GMV) of nearly $24 billion. The platform processes over 20 million orders per day, with over 75 million customers and 1 million active sellers as of 2024. Wildberries has more than 100 million registered users, primarily women aged 25 to 44.

The marketplace offers a vast selection of products across numerous categories, including fashion, footwear, electronics, home goods, beauty products, children’s items, and much more. Wildberries is particularly known for its wide selection of fashion items, making it a popular destination for clothing and accessory purchases. Wildberries has a well-developed logistics network, including warehouses and pick-up points, facilitating efficient delivery and returns.

The marketplace is suitable for businesses targeting consumers in Russia and other countries where Wildberries operates, particularly those interested in fashion and a wide variety of products. Wildberries continues to grow rapidly, focusing on expanding its presence in Central Asia, including Kazakhstan, Kyrgyzstan, and Uzbekistan while innovating its platform with AI-driven solutions to enhance user experience and seller support.

eBay

Malaysia

ebay.com.my

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.com.my is the dedicated marketplace for Malaysia within the global eBay ecosystem. It serves the Malaysian market, connecting buyers and sellers across the country. The website and customer support are primarily in English, the main language of commerce in Malaysia. However, some content may be available in Malay as well. Similar to other eBay marketplaces, the platform offers a diverse selection of products, including electronics, fashion, home goods, collectibles, and much more. Both new and used items are commonly sold. eBay.com.my functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. Up to 40% of all virtual retail shopping in Malaysia is done cross-border, presenting an excellent opportunity for eBay sellers.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Lazada

Malaysia

lazada.com.my

Key Features:

Operates in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Vietnam.
Backed by Alibaba.
Enabling to reach a broader audience without large investments.

Best for: Consumer goods, electronics, and fashion.

Lazada is a prominent e-commerce platform that operates primarily in Southeast Asia. It serves as a marketplace connecting buyers and sellers across several countries, including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada has become a key player in the region’s online commerce landscape, boasting over 160 million monthly active users and generating approximately $2.4 billion in annual revenue as of early 2025.

Lazada is the Southeast Asian flagship of Alibaba Group, leveraging Alibaba’s technology and expertise to enhance its platform and services. Lazada operates on a marketplace model, allowing individuals and businesses to list and sell products. Lazada’s business model is based on a B2B2C (business-to-business-to-consumer) framework. This means it allows third-party sellers to list their products on the platform, enabling them to reach a broader audience without the need for significant marketing investments.

Lazada offers a diverse range of products across multiple categories, including electronics, men’s and women’s fashion, health and beauty, home appliances, sports gear, automotive products, groceries and pet supplies. Recognizing the high mobile penetration in Southeast Asia, the platform has heavily invested in its mobile app, providing a seamless shopping experience for smartphone users. Lazada has built a robust logistics and fulfilment network to ensure timely delivery of products to customers across the region.

With its strong foothold in Southeast Asia, Lazada continues to explore opportunities for growth. In late 2024, it announced plans to expand into the European market by opening a distribution centre in Belgium. Overall, Lazada stands out as a versatile e-commerce platform that not only facilitates transactions but also provides a comprehensive ecosystem for both buyers and sellers in the rapidly evolving online marketplace.

Qoo10

Malaysia

qoo10.com

Key Features:

Serves customers in Singapore, Indonesia, Malaysia, Hong Kong and China.
Biggest e-commerce market in Singapore with 3 million registered users.
Diverse product range, including fashion, electronics and home goods.

Best for: Business looking to sell in South East Asia.

Headquartered in Singapore, Qoo10 is a significant e-commerce platform with a strong presence in Asia, particularly known for its diverse product range and focus on value deals. Attracting over 13 million monthly visitors the platform is the biggest e-commerce market in Singapore, commanding a 32.6% market share in 2017 with 3 million registered users. Apart from that Qoo10 serves customers in Indonesia, Malaysia, Hong Kong, and China. The platform offers a vast selection of products across various categories, including fashion, electronics, home goods, beauty products, baby products, and more.

Qoo10 is known for its emphasis on value and deals. The platform often holds promotions, discounts, and flash sales, making it attractive to price-conscious consumers. Qoo10 primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers. Qoo10 facilitates cross-border shopping, allowing sellers to reach customers in different Asian countries. The marketplace utilizes a seller rating system to foster trust between buyers and sellers. The platform offers Qoo10 Sales Manager (QSM) program for sellers to manage listings, inventory, and customer communication.

Qoo10’s success can be attributed to its user-friendly platform, extensive product offerings, competitive pricing, and strong market presence in Southeast Asia. Qoo10 is a popular online shopping destination, particularly for those seeking a wide variety of products at competitive prices. Its marketplace model and focus on value make it a valuable platform for businesses looking to reach Asian consumers.

Shopee

Malaysia

shopee.com.my

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015 Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

OLX

Pakistan

olx.com.pk

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan, and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

eBay

Philippines

ebay.ph

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.ph is the dedicated marketplace for the Philippines within the global eBay ecosystem. It serves the Filipino market, connecting buyers and sellers across the country. The website and customer support are primarily in English, with some content available in Filipino. eBay.ph competes with local platforms like Lazada and Shopee, ranking 6th in the Philippine e-commerce category and attracting approximately 1.2 million monthly visitors.

eBay operates as a marketplace, enabling third-party sellers to list products. Top-selling categories include electronics, gadgets, fashion, and health and beauty. As of 2023, eBay has around 132 million active buyers globally and processed $73 billion in transactions. Sellers can list products across multiple international eBay sites, accessing markets in over 100 countries. The platform also provides advertising tools and cross-border trade options.

Lazada

Philippines

lazada.com.ph

Key Features:

Operates in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Vietnam.
Backed by Alibaba.
Enabling to reach a broader audience without large investments.

Best for: Consumer goods, electronics, and fashion.

Lazada is a leading e-commerce platform in Southeast Asia, including the Philippines. It connects buyers and sellers across the region, with 160 million monthly active users and $2.4 billion in annual revenue as of 2025.

As the Southeast Asian flagship of Alibaba Group, Lazada benefits from Alibaba’s technology and expertise. The platform operates on a B2B2C model, allowing businesses and individuals to sell products without large marketing investments. It offers a diverse range of products, including electronics, fashion, beauty, home appliances, groceries, and pet supplies. The platform has a strong focus on mobile commerce, leveraging a user-friendly app and a robust logistics network.

Lazada continues to expand, with plans to enter the European market by opening a distribution center in Belgium in late 2024.

Shopee

Philippines

shopee.ph

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Shopee is a Singapore-based e-commerce platform serving Southeast Asia and Latin America. Initially a C2C platform, it has evolved into a hybrid B2C and C2C marketplace, dominating markets like Indonesia, Taiwan, Vietnam, Thailand, and the Philippines.

Shopee holds a 45% market share in Southeast Asia, with Indonesia as its largest market (103 million users). The platform covers a variety of products, with fashion and electronics leading sales. Shopee integrates social commerce features like live streaming and social sharing to enhance engagement.

Shopee has invested in a strong logistics network to improve delivery efficiency. In 2023, it generated $9 billion in revenue and reached $78.5 billion in gross merchandise volume, with 560 million monthly visitors.

Amazon

Singapore

Amazon.sg

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Founded in 2017, amazon.sg is a growing platform in the competitive Singaporean e-commerce market, offering a wide range of products, including electronics, fashion, home goods, beauty products, baby products, and much more. In terms of popularity, amazon.sg is ranked second in the marketplace category in Singapore behind local e-commerce platforms Lazada and Shopee. The online revenue of amazon.sg amounted to $222.9 million in 2023.

Amazon.sg primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers. A large portion of Amazon.sg’s traffic comes from mobile devices, highlighting its strong mobile presence. Amazon.sg received approximately 7.3 million visitors per month in 2024, with the largest age group of visitors being 25-34 years old.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers.

eBay

Singapore

eBay.com.sg

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.com.sg is the dedicated marketplace for Singapore within the global eBay ecosystem. It serves the Singaporean market, connecting buyers and sellers across the country.

The platform contains a diverse selection of products, similar to other eBay marketplaces, including electronics, fashion, home goods, collectibles, and more. eBay Singapore is known for selling a large number of watches, gems, jewelry, clothing items, and accessories.

eBay focuses primarily on cross-border trade, enabling local sellers to reach international markets. With a global presence in 25 countries and deliveries to 190 nations, eBay boasts 132 million active buyers and 2.1 billion active listings.

Lazada

Singapore

Lazada.sg

Key Features:

Operates in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Vietnam.
Backed by Alibaba.
Enables sellers to reach a broader audience without large investments.

Best for: Consumer goods, electronics, and fashion.

Lazada is a major e-commerce platform operating in Southeast Asia, serving countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It boasts over 160 million monthly active users and generated approximately $2.4 billion in revenue as of early 2025.

As the Southeast Asian flagship of Alibaba Group, Lazada leverages Alibaba’s technology and expertise to enhance its platform. It operates on a B2B2C model, allowing third-party sellers to list their products and reach a wide audience.

Lazada offers a diverse range of products, including electronics, fashion, beauty, home appliances, and more. It has heavily invested in its mobile app, ensuring a seamless shopping experience in a mobile-first region. Lazada is also expanding into the European market, with a distribution center planned in Belgium.

Qoo10

Singapore

qoo10.sg

Key Features:

Serves customers in Singapore, Indonesia, Malaysia, Hong Kong, and China.
Biggest e-commerce market in Singapore with 3 million registered users.
Diverse product range, including fashion, electronics, and home goods.

Best for: Businesses looking to sell in South East Asia.

Headquartered in Singapore, Qoo10 is a significant e-commerce platform with a strong presence in Asia, particularly known for its diverse product range and focus on value deals. Attracting over 13 million monthly visitors, the platform is the biggest e-commerce market in Singapore, commanding a 32.6% market share in 2017 with 3 million registered users. Apart from that, Qoo10 serves customers in Indonesia, Malaysia, Hong Kong, and China. The platform offers a vast selection of products across various categories, including fashion, electronics, home goods, beauty products, baby products, and more.

Qoo10 is known for its emphasis on value and deals. The platform often holds promotions, discounts, and flash sales, making it attractive to price-conscious consumers. Qoo10 primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalog and a diverse range of sellers. Qoo10 facilitates cross-border shopping, allowing sellers to reach customers in different Asian countries. The marketplace utilizes a seller rating system to foster trust between buyers and sellers. The platform offers the Qoo10 Sales Manager (QSM) program for sellers to manage listings, inventory, and customer communication.

Qoo10’s success can be attributed to its user-friendly platform, extensive product offerings, competitive pricing, and strong market presence in Southeast Asia. Qoo10 is a popular online shopping destination, particularly for those seeking a wide variety of products at competitive prices. Its marketplace model and focus on value make it a valuable platform for businesses looking to reach Asian consumers.

Shopee

Singapore

shopee.sg

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia, and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors to the marketplace.

Fruugo

Singapore

fruugo.sg

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo.com is a global online marketplace that specializes in cross-border e-commerce. It connects shoppers in various countries with retailers around the world. Fruugo’s core strength is its international focus. It operates in 42 countries across Europe, Asia, Australia, and the Americas. 85% of Fruugo’s sales are cross-border transactions.

Amazon

Saudi Arabia

Amazon.sa

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Founded in 2020, Amazon.sa is Amazon’s dedicated marketplace for Saudi Arabia. It’s a growing platform in the Saudi Arabian e-commerce market, offering a wide range of products and leveraging Amazon’s global expertise. Amazon.sa is ranked number one in the marketplace category in Saudi Arabia and primarily functions as an online platform, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers.

A large portion of Amazon.sa’s traffic comes from mobile devices, highlighting its strong mobile presence. This is crucial in the Saudi Arabian market where mobile usage is high. The Saudi Arabian e-commerce market is experiencing rapid growth, and Amazon.sa is positioned to capitalize on this growth. The marketplace received 47.5 million total visits in January 2025. The platform’s core audience is located in Saudi Arabia (82.61% of traffic), Egypt (2.85%), and India (2.74%). 66.01% of Saudi Arabian traffic comes from mobile devices.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): Businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Taiwan

eBay.com.tw

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.com.tw is the dedicated marketplace for Taiwan within the global eBay ecosystem. It serves the Taiwanese market, connecting buyers and sellers across the country. eBay.com.tw functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

Rakuten

Taiwan

Rakuten.com.tw

Key Features:

Strong presence in Japan and South-East Asia.
Marketplace for third-party sellers.
Focus on high-quality goods.

Best for: Electronics, fashion, and specialty goods.

Rakuten holds almost 30% of Japan’s online sales market and serves more than 111 million registered users, making it the largest e-commerce marketplace in the country. Globally, it is the third-largest e-commerce marketplace, alongside Amazon and eBay. The platform serves 86 million customers in Japan and over 1 billion mainly in South-East Asia, including Taiwan.

Rakuten has a strong reputation for reliability and customer trust, essential factors in the Japanese market. Unlike Amazon, Rakuten does not sell its own products, allowing sellers to compete only with each other rather than against the marketplace itself. Rakuten allows merchants to create fully customizable storefronts, enabling sellers to control their brand presentation and customer experience.

Rakuten facilitates international sellers by allowing them to drop ship directly to Japanese customers without needing to establish a local entity. This feature simplifies logistics and enhances market entry for foreign businesses.

Shopee

Taiwan

Shopee.tw

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace. Shopee holds a 45% market share in the Southeast Asian e-commerce market.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories. In 2023, Shopee generated $9 billion in revenue and reached $78.5 billion in gross merchandise volume, with 560 million monthly visitors.

Lazada

Thailand

Lazada.co.th

Key Features:

Operates in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Vietnam.
Backed by Alibaba.
Enabling to reach a broader audience without large investments.

Best for: Consumer goods, electronics, and fashion.

Lazada is a prominent e-commerce platform that operates primarily in Southeast Asia. It serves as a marketplace connecting buyers and sellers across several countries, including Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Lazada has become a key player in the region’s online commerce landscape, boasting over 160 million monthly active users and generating approximately $2.4 billion in annual revenue as of early 2025.

Lazada is the Southeast Asian flagship of Alibaba Group, leveraging Alibaba’s technology and expertise to enhance its platform and services. Lazada operates on a marketplace model, allowing individuals and businesses to list and sell products. Lazada’s business model is based on a B2B2C (business-to-business-to-consumer) framework. This means it allows third-party sellers to list their products on the platform, enabling them to reach a broader audience without the need for significant marketing investments.

Lazada offers a diverse range of products across multiple categories, including electronics, men’s and women’s fashion, health and beauty, home appliances, sports gear, automotive products, groceries, and pet supplies. Recognizing the high mobile penetration in Southeast Asia, the platform has heavily invested in its mobile app, providing a seamless shopping experience for smartphone users. Lazada has built a robust logistics and fulfillment network to ensure timely delivery of products to customers across the region.

With its strong foothold in Southeast Asia, Lazada continues to explore opportunities for growth. In late 2024, it announced plans to expand into the European market by opening a distribution center in Belgium. Overall, Lazada stands out as a versatile e-commerce platform that not only facilitates transactions but also provides a comprehensive ecosystem for both buyers and sellers in the rapidly evolving online marketplace.

Shopee

Thailand

Shopee.co.th

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia, and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors to the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Amazon

United Arab Emirates

Amazon.ae

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Launched in 2019, amazon.ae is Amazon’s dedicated marketplace for the United Arab Emirates (UAE). The platform holds the largest market share among online retailers in the UAE, accounting for 25% of the market in 2022. The marketplace had 22.6 million visits across desktop and mobile in early 2024, making it the first marketplace in the UAE. The most popular categories include consumer electronics, fashion, home and kitchen, beauty, and food & beverages. Approximately 42% of Amazon.ae shoppers have purchased products from brands they had never used before, showcasing its role as a platform for brand discovery. As of 2022, there were approximately 25,000 sellers on Amazon.ae.

Amazon.ae primarily functions as an online marketplace, connecting third-party businesses with buyers. This allows for a massive product catalogue, including electronics, fashion, home goods, beauty products, baby products, and much more.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): Businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business enables sales to other registered businesses.
Direct-to-Consumer (DTC): Brands sell directly to consumers via Amazon’s Brand Registry program.
First-Party (1P) Selling: Amazon buys products directly from manufacturers and sells them.

VidaXL

United Arab Emirates

vidaxl.ae

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

Based in the Netherlands, VidaXL.com is a unique online retailer and marketplace known for its wide selection of affordable products, primarily in the furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY categories. VidaXL operates in numerous European countries, making it a good option for businesses looking for broader European reach.

The company’s international activities are served from its distribution centre in Venlo, the Netherlands. VidaXL.com delivers to Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United Arab Emirates, and Australia. VidaXL ensures fast and reliable shipping through its extensive logistics network.

VidaXL functions as both an online retailer, selling its own stock, often under its own brands, and a marketplace, allowing third-party sellers to list their products. The company also runs a dropshipping platform through DropshippingXL, allowing third-party sellers to integrate and sell without managing inventory or logistics.

In 2023, vidaXL’s e-commerce revenue was approximately $62.9 million, with total monthly visits of 662,000. The company leverages bulk purchasing to offer competitive prices across its product range.

OLX

Uzbekistan

olx.uz

Key Features:

Operates in 40 countries worldwide.
User-friendly platform for both buyers and sellers.
No initial listing fees for sellers.

Best for: Electronics, fashion, automotive, and household goods.

OLX is a global online classifieds platform where individuals and businesses can post listings for items they want to sell. Founded in 2006, the marketplace has grown to become a major player in the online classifieds market, connecting buyers and sellers worldwide. OLX operates worldwide, focusing primarily on emerging markets in Latin America, Asia Pacific, Africa, and Eastern Europe. OLX is particularly strong in Portugal, Poland, Ukraine, Romania, Bulgaria, Bosnia & Herzegovina, Uzbekistan, Kazakhstan, and Brazil.

The platform attracts more than 200 million active users monthly, covering a vast array of product categories, including electronics, furniture, fashion, automotive, real estate, household goods, and even livestock. A significant portion of OLX’s traffic comes from mobile devices, highlighting its strong mobile presence. OLX sees over 54 million listings posted on its platform each month. OLX websites receive about 5.5 million visits per month, with the majority of visitors coming from Poland (48%), Ukraine (27.5%), and Romania (7%). Over 75% of OLX users access the platform via mobile devices, driving over 60% of total transactions. OLX Group’s annual revenue is estimated at approximately $935.6 million, with the platform continuing to expand its digital marketplace presence globally.

Facilitating face-to-face transactions, OLX provides a user-friendly platform for both buyers and sellers, with simple listing creation and browsing processes. Businesses can create an account on OLX and list their products or services. There are no initial listing fees for sellers. OLX fosters communities around shared interests, allowing users to connect and engage with each other. OLX has become a go-to platform for individuals and businesses looking to buy or sell items locally. Its large user base, diverse categories, and easy-to-use interface have contributed to its popularity.

Wildberries

Uzbekistan

wildberries.uz

Key Features:

E-commerce platform with strong presence in Uzbekistan.
Ranks among the top 20 leading online marketplaces worldwide.
Offers fashion, footwear, electronics, home goods, and beauty products.

Best for: Businesses targeting consumers in Uzbekistan.

Wildberries is a major e-commerce platform with a dominant presence in Russia and other countries in the region, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, and Israel. The company is the largest online retailer in Russia with a 12.5% market share in 2020. Wildberries ranks among the top 20 leading online marketplaces worldwide with a gross merchandise revenue (GMV) of nearly $24 billion. The platform processes over 20 million orders per day, with over 75 million customers and 1 million active sellers as of 2024. Wildberries has more than 100 million registered users, primarily women aged 25 to 44.

The marketplace offers a vast selection of products across numerous categories, including fashion, footwear, electronics, home goods, beauty products, children’s items, and much more. Wildberries is particularly known for its wide selection of fashion items, making it a popular destination for clothing and accessory purchases. Wildberries has a well-developed logistics network, including warehouses and pick-up points, facilitating efficient delivery and returns.

The marketplace is suitable for businesses targeting consumers in Russia and other countries where Wildberries operates, particularly those interested in fashion and a wide variety of products. Wildberries continues to grow rapidly, focusing on expanding its presence in Central Asia, including Kazakhstan, Kyrgyzstan, and Uzbekistan while innovating its platform with AI-driven solutions to enhance user experience and seller support.

eBay

Vietnam

ebay.vn

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.vn does not operate as a typical, independent marketplace for domestic transactions within Vietnam. Instead, it mainly focuses on cross-border trade, connecting Vietnamese buyers with international sellers. Unlike most other eBay sites, eBay.vn does not have a strong marketplace for buying and selling within Vietnam. This is largely due to the strong presence of local e-commerce giants like Tiki, Lazada, and Shopee in the domestic market. eBay.vn’s primary role is to enable Vietnamese consumers to purchase goods from sellers located outside of Vietnam.

The products available on eBay.vn are mainly from international sellers, giving Vietnamese consumers access to a broader range of goods that might not be easily found locally. Cross-border shipping and logistics are crucial for eBay.vn, as products need to be transported from various countries to Vietnam. eBay.vn provides a channel for businesses to access the Vietnamese market for international goods.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Lazada

Vietnam

lazada.vn

Key Features:

Operates in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Vietnam.
Backed by Alibaba.
Enabling to reach a broader audience without large investments.

Best for: Consumer goods, electronics, and fashion.

Lazada is a prominent e-commerce platform that operates primarily in Southeast Asia. It serves as a marketplace connecting buyers and sellers across several countries, including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada has become a key player in the region’s online commerce landscape, boasting over 160 million monthly active users and generating approximately $2.4 billion in annual revenue as of early 2025.

Lazada is the Southeast Asian flagship of Alibaba Group, leveraging Alibaba’s technology and expertise to enhance its platform and services. Lazada operates on a marketplace model, allowing individuals and businesses to list and sell products. Lazada’s business model is based on a B2B2C (business-to-business-to-consumer) framework. This means it allows third-party sellers to list their products on the platform, enabling them to reach a broader audience without the need for significant marketing investments.

Lazada offers a diverse range of products across multiple categories, including electronics, men’s and women’s fashion, health and beauty, home appliances, sports gear, automotive products, groceries and pet supplies. Recognizing the high mobile penetration in Southeast Asia, the platform has heavily invested in its mobile app, providing a seamless shopping experience for smartphone users. Lazada has built a robust logistics and fulfilment network to ensure timely delivery of products to customers across the region.

With its strong foothold in Southeast Asia, Lazada continues to explore opportunities for growth. In late 2024, it announced plans to expand into the European market by opening a distribution centre in Belgium. Overall, Lazada stands out as a versatile e-commerce platform that not only facilitates transactions but also provides a comprehensive ecosystem for both buyers and sellers in the rapidly evolving online marketplace.

Shopee

Vietnam

shopee.vn

Key Features:

Operates in Southeast Asia and Latin America.
Hybrid B2C and C2C marketplace.
Social media-integrated shopping experience.

Best for: Electronics, clothing, beauty products, and home appliances.

Founded in 2015, Shopee is a Singapore-based platform serving Southeast Asia and expanding to Latin America. Initially launched as a customer-to-customer (C2C) platform, it has since evolved into a hybrid B2C and C2C marketplace that has gained significant popularity in Indonesia, Taiwan, Vietnam, Thailand, Philippines, Malaysia, and Singapore. Shopee holds a 45% market share in the Southeast Asian e-commerce market. Indonesia is its largest market with 103 million users. In Latin America, Shopee platforms are available in Brazil, Chile, Colombia and Mexico.

Shopee covers a wide variety of products, including electronics, fashion, home goods, beauty products, baby products, and more. Fashion is the top category, comprising 32% of Shopee’s total turnover, followed by Electronics at 27%. The marketplace integrates social features into its platform, such as live streaming and social sharing, to enhance user engagement and drive sales. Shopee has invested in building a robust logistics network to ensure efficient delivery of products to customers across the region.

The platform allows third-party sellers to list and sell their products directly to consumers, covering 25 product categories including electronics, clothing, beauty products, and home appliances. In 2023, Shopee demonstrated significant growth, generating $9 billion in revenue and reaching $78.5 billion in gross merchandise volume, with 560 million monthly visitors to the marketplace.

The platform’s success stems from its innovative approach, combining e-commerce with social selling and providing a user-friendly, efficient shopping experience for consumers across Southeast Asia and Latin America.

Amazon

Egypt

Amazon.eg

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Launched in September 2021, Amazon.eg is Amazon’s dedicated marketplace for Egypt. Amazon.eg primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue, including electronics, fashion, home goods, beauty products, baby products, and much more. A large portion of Amazon.eg’s traffic likely comes from mobile devices, highlighting its strong mobile presence, which is crucial in the Egyptian market. Amazon.eg recorded 19.1 million visits in May 2024. 56% of consumers start their product search on Amazon. 75% of consumers check prices on Amazon before making a purchase.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

Amazon

South Africa

Amazon.co.za

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally. Amazon.co.za is Amazon’s dedicated marketplace for South Africa, competing with established players like Takealot. Amazon is a relatively new player, having launched in 2024, but it is poised to shake up the South African e-commerce landscape. The platform features 20 distinct product categories, including electronics, fashion, home goods, beauty products, books, and much more. Amazon.co.za functions as a marketplace, connecting third-party sellers with buyers to provide a wide variety of local and international brands. Amazon.co.za utilizes 3,000 pickup points across the country. Amazon.co.za has the potential to become a major player in South African e-commerce, offering a wide variety of products, a convenient shopping experience, and the backing of the global Amazon brand.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

Amazon

Australia

Amazon.com.au

Key Features:

Largest global marketplace with millions of active users.
Offers FBA (Fulfilled by Amazon) handling storage, shipping, and customer service.
AI-driven advertising tools for visibility.

Best for: Sellers of consumer goods, electronics, fashion, home products.

Amazon operates a comprehensive sales platform that includes Amazon Marketplace and Amazon Seller Central, enabling a wide range of sellers—from individuals to large businesses—to reach millions of customers globally.

Launched in 2017, Amazon.com.au is a major player in the Australian e-commerce market, offering a vast selection of products and leveraging Amazon’s global expertise. It is a key platform for businesses looking to reach Australian consumers. Amazon’s average monthly site visits significantly outperformed other marketplaces, reaching 75.2 million visits and surpassing eBay by 48% over the last quarter of 2023. As of June 2024, Amazon Australia has 7.9 million customers aged 14 and above who shop on the platform at least once a year, an increase of 1.1 million from the previous year.

Amazon Australia’s revenue showed impressive growth from $17.4 million in 2017 to $1.12 billion three years later. The marketplace features a diverse selection of products, including electronics, fashion, home goods, beauty products, baby products, and much more. Amazon.com.au primarily functions as an online marketplace, connecting third-party sellers with buyers. This allows for a massive product catalogue and a diverse range of sellers. The platform has attracted a substantial number of sellers, with nearly 14,000 sellers having products listed for sale.

Using Amazon Global Selling, sellers can create accounts in different regions and manage their sales across multiple marketplaces. This setup provides sellers access to a vast customer base, as Amazon is one of the largest online retailers in the world, with over 300 million active users and generating $513 billion in revenue in 2022. The marketplace receives over a billion visits per month.

As of 2025, Amazon has approximately 9.7 million sellers worldwide, with 2.3 million of them being active. Amazon marketplaces collectively allow sellers to tap into diverse customer bases, with the U.S., Germany, and the UK being particularly lucrative due to their established e-commerce infrastructures and large populations of online shoppers. Amazon is the undisputed leader in e-commerce worldwide, generating €50 billion in revenue.

Amazon offers multiple forms of sales across its various national platforms:

Business-to-Consumer (B2C): This is the most common form of sales on Amazon, where businesses sell products directly to individual consumers.
Business-to-Business (B2B): Amazon Business allows companies to sell products to other registered businesses, offering features like business pricing and quantity discounts.
Direct-to-Consumer (DTC): Brands can sell their products directly to consumers without intermediaries, often through Amazon’s Brand Registry program.
First-Party (1P) Selling: Also known as the Vendor program, where Amazon buys products directly from manufacturers and sells them to customers.

eBay

Australia

ebay.co.au

Key Features:

Global auction-based and fixed-price marketplace.
Easy-to-use platform with a broad customer base.
Ideal for both new and used goods.

Best for: Sellers of unique items, collectibles, and refurbished goods.

eBay.com.au is the dedicated marketplace for Australia within the global eBay ecosystem. It is a major player in the Australian e-commerce landscape, connecting buyers and sellers across the country. eBay.com.au operates in a competitive Australian e-commerce market, facing competition from both international giants like Amazon.com.au and strong local players like Catch and Kogan. The platform features a diverse selection of products, including electronics, fashion, home goods, collectibles, and much more. Both new and used items are commonly sold.

eBay.com.au functions as a marketplace, connecting third-party sellers with buyers. This allows for a vast product catalogue and a diverse range of sellers, from individuals to large businesses. eBay.com.au records nearly 12 million unique visitors every month. 35-64 year-olds make up 49% of eBay demographics. There are 40,000 Australian businesses selling on eBay Australia. eBay Australia makes up more than half of Australia’s online retail sales, excluding food. The estimated revenue for eBay Australia is $6.54 billion.

eBay is a prominent American multinational e-commerce platform that facilitates online buying and selling across various markets. eBay has evolved from a consumer-to-consumer auction site to a comprehensive marketplace for both individual sellers and businesses. According to the search results, eBay has established separate sites for 25 foreign countries, delivering products to 190 countries. As of 2023, eBay boasts around 132 million active buyers globally and processed transactions worth $73 billion. eBay is the second-largest marketplace in Europe.

Sellers can list products directly on the following eBay sites: Austria, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Ireland, Italy, South Korea, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, United States, Vietnam. 75% of eBay sellers are based in the US, UK, and Germany. The platform has 2.1 billion active listings.

Sellers can utilize various marketing tools within eBay to promote their listings effectively. This includes options for advertising campaigns that help reach more potential buyers. Sellers can access the international markets through basic or advanced international selling options, with tools like the Global Shipping Programme to facilitate cross-border trade in over 100 countries.

eBay continues to be a vital platform for individuals and businesses looking to engage in e-commerce. Its diverse listing options, robust seller tools, and global reach make it an attractive choice for those aiming to sell products online.

Etsy

Australia

etsy.com

Key Features:

Specializes in handmade, vintage, and unique goods.
Strong niche community.
User-friendly design for small-scale sellers.

Best for: Artisans, crafters, and vintage product sellers.

Etsy is a prominent online marketplace that specializes in connecting buyers and sellers of unique, handmade, and vintage items. Established in 2005, Etsy has grown into a global platform where individuals and businesses can sell a wide range of products, including jewellery, clothing, home decor, art, craft supplies, and more. Australia is a significant market for Etsy, with a strong interest in handmade and vintage items.

Etsy allows sellers to list various types of products, including: handmade items created or designed by the seller, vintage items that are at least 20 years old, craft supplies, digital downloads and print-on-demand products.

The marketplace particularly caters to those seeking one-of-a-kind goods. In total, Etsy supports sellers from over 232 countries and territories, making it a truly international marketplace. The platform serves 95.2 million active buyers and 8.3 million active sellers. 62% of Etsy sellers are from the United States. Average Etsy seller makes $2,900 per year. Top earners can make up to $65,000 per month. 97% of Etsy sellers run their shops from home. Around 80% of Etsy sellers are women. Etsy has a strong focus on mobile, with a large share of revenue coming from mobile devices.

Etsy has become a popular platform for artisans and creators to connect with customers seeking unique and handcrafted goods. It plays a significant role in the “maker movement” and supports small businesses around the world.

Temu

Australia

temu.com

Key Features:

Serves over 80 markets worldwide.
Utilizes C2M model.
User-friendly design for small-scale sellers.

Best for: Fashion, electronics, home & kitchen, beauty & health, sports equipment, office supply.

Founded in 2022, Temu is a global online marketplace that connects consumers with millions of sellers, manufacturers, and brands worldwide. Temu serves over 80 markets across the Americas, Europe, Middle East, Africa, Asia, and Oceania, with 104.6 million monthly visitors. Australia is a significant market for Temu, with a high number of app downloads and a strong interest in online shopping.

Temu offers a wide variety of products, including women’s and men’s clothing, electronics, home & kitchen goods, beauty & health products, sports equipment, toys & games, pet supplies, and office supplies. The platform operates on a Consumer-to-Manufacturer (C2M) model that eliminates intermediaries and allows for extremely competitive pricing.

The Temu app plays a central role in its strategy, with a user-friendly interface and a significant portion of sales coming from mobile devices. The platform incorporates gamification elements like spinning wheels and flash sales to encourage engagement. Temu’s disruptive approach challenges traditional retail models by offering lower prices and a direct connection between manufacturers and consumers.

ASOS

Australia

asos.com/au/

Key Features:

Sells over 850 brands.
Popular in the UK, US, Australia, France, Germany, and Spain.
Style Match AI tools.

Best for: Fast fashion, cosmetics.

Founded in 2000 in London, ASOS is a British online fast-fashion and cosmetic retailer, primarily targeting young adults. It sells over 850 brands, along with its own range of clothing, accessories, and cosmetics. ASOS is well-known for its trendy and affordable offerings. The platform specializes in clothing, footwear, accessories, and beauty products.

ASOS serves several global markets, including France, Germany, Russia, Spain, the UK, the US, and Australia. The platform is known for its innovative features, including Style Match AI tools and advanced search filtering options. ASOS also operates ASOS Marketplace, where independent brands, vintage boutiques, and other sellers list their products.

ASOS is dedicated to inclusivity and reaching global audiences, with over 66% of its audience being female and the largest age group being 25-34 years old. It continues to be one of the leading online fashion retailers with a significant presence in numerous countries.

VidaXL

Australia

vidaxl.com.au

Key Features:

Offers products across numerous categories.
Provides a platform for third-party sellers.
Dropshipping platform.

Best for: Businesses looking for broader European reach.

VidaXL is an online retailer and marketplace known for its broad selection of affordable products, including furniture, home goods, garden supplies, tools, sporting goods, pet supplies, and DIY items. The platform serves numerous countries across Europe, making it a good choice for businesses looking to expand in the region. VidaXL operates its marketplace model, allowing third-party sellers to list their products alongside VidaXL’s own inventory.

VidaXL also offers a dropshipping platform through DropshippingXL, helping businesses sell without managing inventory or logistics. VidaXL’s fast shipping and competitive prices make it an appealing marketplace for both buyers and sellers.

Catch

Australia

catch.com.au

Key Features:

Popular marketplace in Australia with 3 million customers.
35 million visits per month and 3,000 active sellers.
Offering fashion, electronics, home goods, beauty products, and toys.

Best for: Businesses looking to sell in Australia.

Catch.com.au is a popular Australian marketplace known for its discounted prices and wide range of products. The platform has 3 million active customers and 35 million visits per month. Catch features a diverse selection of fashion, electronics, home goods, beauty products, toys, and more. With a curated marketplace and seller screening process, Catch offers great opportunities for businesses looking to expand in Australia.

Catch is known for hosting promotions, flash sales, and clearance events. It attracts bargain hunters and offers competitive pricing in various product categories. Catch.com.au is one of the significant players in the Australian e-commerce market, alongside Amazon and eBay.

Fruugo

Australia

Fruugoaustralia.com

Key Features:

Global online marketplace for cross-border e-commerce.
Platform connecting buyers and sellers.
3,000 online retailers aiming to tap into international markets.

Best for: Businesses looking to expand into international markets.

Fruugo is a global online marketplace focused on cross-border e-commerce. It connects buyers with retailers worldwide, allowing sellers to reach customers in various countries. Fruugo’s international reach is one of its main strengths, with 85% of its sales coming from cross-border transactions. The platform is ideal for businesses looking to expand globally without managing separate storefronts in each country.

Fruugo operates in 42 countries across Europe, Asia, Australia, and the Americas, providing a simplified approach to cross-border sales. The platform features over 100 million SKUs, covering diverse categories. Fruugo does not hold inventory, as it acts purely as a platform for third-party retailers and consumers.

Sell Smarter on Top Ecommerce Platforms

Where Should You Sell Next?

Browse the biggest and most popular ecommerce platforms by country

1a

220

Alza

Amazon

Anoch

Argos

ASOS

Bol

Catch

CDON

Cel

Ceneo

Coolblue

eMAG

ePrice.it

e-shop

Fnac

Fonq

Fruugo

Fyndiq

Galaxus

Gjirafa50

Hansapost

Heureka

HobbyHall

Joom

Kaup24

Kaufland

Kaspi

Lazada

Laredoute

Mall

ManoMano

MediaMarkt

Mercado Libre

Morele.net

n11

OLX

Ozon

PcComponentes

Pigu

Plaisio

Prom

Qoo10

Ricardo

Rozetka

Satu

Shopee

Skroutz

Snapdeal

Taobao

Temu

Tmall

Tokmanni

Tokopedia

Tradera

Trendyol

Unieuro

Varle

Verkkokauppa

VidaXL

Walmart

Wayfair

Wildberries

Worten

Zalando

Gjirafa50

Albania

Gjirafa50.com

Wildberries

Armenia

wildberries.am

Wildberries

Azerbaijan

wildberries.ru

Trendyol

Azerbaijan