Effective Date: 15.04.2025
Last Updated: 15.04.2025

GetTarget’s Commitment to Responsible AI, Accessibility & E-Commerce Compliance.

At GetTarget, we are committed to the ethical and responsible use of artificial intelligence (AI) in e-commerce. Our AI-driven solutions are designed to enhance efficiency, support businesses, and drive online sales growth, while upholding fairness, transparency, and compliance with regulatory standards.

We believe in AI-powered e-commerce that is fair, transparent, and ethical. Join us in building a responsible future for digital commerce.

This AI & Data Ethics Statement outlines our principles in three core areas:

• Responsible AI Practices – Ensuring fairness, accountability, and transparency in AI-powered decisions.
• Accessibility & Inclusion – Making AI-driven e-commerce solutions available to businesses of all sizes.
• E-Commerce Compliance & Fair Business Practices – Adhering to legal, ethical, and platform-specific regulations.

This statement applies to all AI-powered tools, automation services, and data-driven decision-making processes at GetTarget.

Summary of Key Commitments

• Fair, unbiased AI-powered e-commerce solutions.
• Transparent AI-driven decision-making with human oversight.
• Accessible AI tools for businesses of all sizes and industries.
• Compliance with GDPR, CCPA, and e-commerce platform regulations.
• Consumer-friendly AI-driven pricing, recommendations, and advertising.
• AI accountability through audits, feedback, and ethical reviews.

1. Responsible AI Practices

1.1 Fairness & Bias Mitigation

• GetTarget ensures that AI-driven pricing, marketplace optimisation, and advertising tools do not favour or disadvantage specific sellers or product categories unfairly.
• AI models are designed to minimise bias in pricing recommendations, ad bidding, and product search rankings.
• We conduct regular audits of our AI systems to identify and correct any unintended biases.
• AI-driven decision-making should be objective, data-driven, and free from discrimination.

1.2 Transparency & Explainability

• We ensure that AI-powered recommendations (e.g., pricing adjustments, keyword optimisation, ad placements) are explainable and auditable.
• Clients receive clear insights into how AI-driven decisions are made, including data sources and algorithmic logic. Users should understand how AI impacts their e-commerce strategies.
• AI-generated content (e.g., product descriptions, marketing copy) is reviewed for accuracy and compliance before publication.

1.3 Human Oversight & Decision-Making

• AI-powered tools enhance human decision-making—they do not replace human judgment.
• Clients maintain full control over final pricing decisions, product listings, and advertising strategies. AI should serve as an intelligent assistant, not as a replacement for business expertise.
• GetTarget’s support team is available to assist with AI-driven insights and manual adjustments when necessary.

2. Accessibility & Inclusion

2.1 Equal Access to AI-Powered E-Commerce

• GetTarget provides AI solutions that are accessible to businesses of all sizes, from small merchants to large enterprises.
• Our pricing models are structured to ensure affordability and offer flexible, scalable plans.

2.2 Support for Diverse & Global Sellers

• AI models are trained to support multiple languages, currencies, and regional preferences for global e-commerce expansion.
• Our AI tools accommodate different business models (B2B, B2C, service-based, and product-based businesses). AI should empower diverse sellers to succeed in online marketplaces worldwide.
• Localisation strategies ensure that AI-generated content aligns with cultural and regional nuances.

3. E-Commerce Compliance & Fair Business Practices

3.1 Compliance with Platform Rules & Regulations

• GetTarget’s AI-powered solutions adhere to the policies and guidelines of major e-commerce platforms, including Amazon, eBay, Etsy, and others.
• We ensure that AI-driven advertising and marketplace optimisation comply with marketplace best practices and competition laws. AI must respect marketplace rules to ensure fair competition.

3.2 Ethical Data Collection & Privacy Protection

• GetTarget follows strict data privacy standards, including compliance with GDPR (EU), UK Privacy Laws, CCPA (California), and other applicable laws. 
• Client and consumer data is never sold, misused, or exploited for purposes beyond agreed services.
• AI models are trained using anonymised and aggregated data, preventing the exposure of personally identifiable information (PII).
• Clients can review, modify, or delete their data upon request. Transparency in data handling is fundamental to ethical AI.

3.3 Consumer Protection & Responsible Marketing

• AI-driven advertising strategies are designed to prevent misleading claims, deceptive pricing tactics, or unfair competitive practices.
• We avoid price manipulation that could harm consumers or create artificial scarcity. AI should enhance consumer trust and marketplace integrity, not exploit vulnerabilities.
• AI-generated product recommendations prioritise user satisfaction, product relevance, and ethical business conduct.

4. AI Governance & Continuous Improvement

4.1 AI Audit & Risk Assessment

• AI models require continuous monitoring to remain fair and effective. GetTarget regularly audits AI performance, including:

• Data accuracy and integrity.
• Potential biases in recommendations.
• Algorithmic fairness in pricing and search rankings.

• Independent reviews ensure that AI decisions align with ethical standards and business best practices.

4.2 Feedback & Redress Mechanisms

• Clients can report concerns related to AI decisions via support@gettarget.ai.
• If an AI-driven action negatively impacts a seller, we will review and adjust recommendations where necessary. 
• Disputes involving AI-based automation will be handled with human review and corrective action. AI should be accountable—clients must have ways to challenge AI-driven decisions.

5. Contact & Further Information

For questions regarding GetTarget’s AI & Data Ethics Statement, or to report any concerns, contact:

Email: support@gettarget.ai

Business Hours: Monday – Friday, 9:00 AM – 6:00 PM (GMT)